Hisense budget OLED TV set for Q4 launch

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OLED could be about to get more affordable.

Hisense OLED TV

If you're after an OLED TV but didn't think your budget could stretch to it, help could be on hand in the form of the first Hisense OLED TV.

The Chinese giant, which holds the number one TV spot in its native country, and knows a thing or two about affordable TVs, was sheepishly showing its first ever OLED at IFA in Berlin ahead of a launch later this year.

The 4K OLED was first teased at CES 2018 at the start of the year and has now been confirmed to go on sale in Australia - we're not sure why, either - later this year. 

UK customers shouldn't have too long to wait, the Hisense OLED TV is set for a UK launch in Q1, if not before.

We're told Hisense will be aiming to compete with other entry-level OLED offerings when it comes to price, notably the £1300 55in Toshiba OLED. 

Using an LG OLED panel, expect 4K, HDR and all the typical smart offerings to be on board. We look forward to seeing how the picture performance compares.

MORE: 

IFA 2018 highlights

Best OLED TVs 2018

Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).