We're less than a week away from the official Black Friday date, but let's be honest, many sales are already live and it's fair to say the Black Friday deals have definitely started!
Retailers including Amazon, Richer Sounds, Peter Tyson and John Lewis have sales in full swing, which means deals galore on all manner of AV gear. Hi-fi! Home cinema! Wireless headphones! TVs! Bluetooth speakers! Lots more besides!
Black Friday is officially 29th November, followed by Cyber Monday on 2nd December. But we're already on the case – our team of expert tech testers has been searching high and low for the best prices on the best products that we have tested, reviewed and can wholeheartedly recommend.
• Browse all of today's best Amazon deals
From five-star TVs and turntables to award-winning headphones and hi-fi products, expect all the big brands to participate, including Sony, Bose, B&W, Sennheiser, Samsung, LG, Sonos and Apple.
These deals will chop and change in the run-up to Black Friday and during the event itself, so make sure you keep checking back for the most up-to-date bargains. Let's see some deals new.
Best early Black Friday deals – quick links
- Amazon: browse all of today's best deals
- B&W Formation Duo speakers: save £2000
- Bluetooth speaker: 28% off five-star JBL
- Bose QC Ultra Earbuds: save over £100
- Bravia 8 TV: save 32% on 55in TV
- Cheap TV: 50-inch Fire TV £220 off
- Denon AV receiver: save £450
- Echo Dot: nearly 60% off
- ELAC Debut 2: five-star speakers now £229
- John Lewis: up to £350 off TVs
- OLED TV: save £500 on LG C4
- Peter Tyson: £1000 off Marantz amp
- Richer Sounds: up to £1250 off TVs
- Samsung: up to £600 off TVs
- Sevenoaks: £70 off Award-winning speakers
- Sonos soundbar: save 21% on Ray
- Sony WF-1000XM5 earbuds: save 27% now £188
- Sony WH-1000XM5 over-ear: save 35% now £247
- TV deal: save 32% on Sony A80L OLED
- TVs, movies and home cinema: browse the best deals
- Wine, beer and spirits: save up to 34% on drinks
Editor's picks – best Black Friday deals
Best Black Friday deals 2024 right now
Best early Black Friday deals: TVs
Best early Black Friday deals: Headphones
Best early Black Friday deals: Soundbars
Best early Black Friday deals: Projectors
Best Black early Friday deals: Bluetooth speakers
Best early Black Friday deals: Hi-Fi speakers
Best early Black Friday deals: Turntables
Best early Black Friday deals: Hi-Fi systems
Best early Black Friday deals: Home cinema
Black Friday FAQ
When is Black Friday 2024?
The Black Friday 2024 date is Friday 29th November. Cyber Monday 2024 will be Monday 2nd December.
Black Friday always takes place on the Friday after Thanksgiving, which means this year it will fall on Friday 29th November. Most retailers will want to make the most of what will typically be the busiest 24 hours of the event, meaning we can expect deals going live at midnight and running until the end of the day.
Of course, you can rest assured that Black Friday will stretch out longer than just 24 hours – those days are long gone. Instead, expect at least a week of build-up, maybe longer, from many retailers. And of course, the Black Friday sales continue through to Cyber Monday, which is always the Monday after Black Friday.
What is Black Friday?
Black Friday began on the other side of the Atlantic but in recent years has very much become a worldwide and UK shopping phenomenon. It's regarded (and backed up by stats) as the busiest shopping day of the year – both online and in-store – and officially kicks off the holiday season.
Why is it called Black Friday? The date was traditionally the start of the Christmas shopping season when retailers hoped to move out of the "red" (loss) and into the "black" (profit), hence Black Friday. Cyber Monday is the online equivalent to Black Friday, and was created to give smaller websites a chance to compete with larger retailers.
What is Cyber Monday?
The term 'Cyber Monday', meanwhile, was coined by Scott Silverman and the National Retail Federation's Ellen Davis in a bid to encourage people to take their shopping online during the Black Friday event. That was back in 2005, when people needed such encouragement! It's always the Monday after Black Friday.
How long will Black Friday last?
Well, Black Friday is 24 hours. And Cyber Monday is 24 hours. But like other big sales events, you always have preliminary and aftermath offers.
For one, deals will run during the weekend sandwiched in the middle of the two days. And in the days and weeks building up to them, there will be plenty of early Black Friday deals flooding the internet.
Are Black Friday deals any good?
After the initial few years of excitement around Black Friday in the UK, we naturally moved to the apathy stage, as people began to question whether the offers were genuinely good deals. And it remains up for debate.
For example, it's not unusual to see discounted products rise in price in the summer months ahead of a "price cut" come Black Friday; this means you're essentially just getting the original discounted price from earlier in the year. That said, there are always genuine deals to be had – it's just finding them amongst the onslaught of offers.
That's where we come in; we'll handpick all the the best TV, audio and AV deals across retailers to identify the genuine Black Friday 2024 deals. And don't forget: you can always refer back to our in-depth reviews to check up on a specific product's performance, features and value for money.
It's best to have a rough idea of what you want in mind – whether that be noise-cancelling wireless headphones under £200, a discounted 55-inch 4K OLED TV or a cheap record player – but restricting yourself only to specific models will reduce your chance of being lucky in the Black Friday and Cyber Monday sales. Pick the features you fancy, then see what ticks your boxes and has the best Black Friday discount.
What Black Friday deals can you expect?
LG OLED TVs, JBL Bluetooth speakers, Sony wireless earbuds and Bose headphones, Alexa and Echo devices, Apple AirPods... you get the picture. Some of the most popular products of the year are almost guaranteed be on offer at pretty much every electronics retailer during Black Friday 2024.
Previous big-sellers over Black Friday also include the Sonos Beam (Gen 2), Sony WH-1000XM5 and WF-1000XM5, Amazon Echo and Fire products, Bose wireless earbuds and noise-cancelling headphones, UE speakers, Naim Mu-so products, Denon AV receivers, OLED TVs and plenty more.
The recent Amazon Prime Day in October gives us a good idea of what to expect. That saw new low prices on the older Sony WH-1000XM4 and Sonos Beam (Gen 2), big discounts on LG's C4 and Sony's Bravia 8 OLED TVs, and deals on all manner of hi-fi equipment. Here's hoping Black Friday proves even better.
Where to get the best Black Friday deals?
Amazon is obviously one of the biggest players. That's not only down to its size and ubiquity – it also discounts its own products by massive amounts. Considering they're already some of the most competitively-priced devices in their product areas, there are some real bargains to be had.
Its Echo speakers were reduced to better than half price in its recent Prime Big Deal Days sale (aka October Prime Day), so we would expect a repeat performance come Black Friday. Its Fire TV Sticks are also usually among the best deals going.
LG has already slashed the price of its excellent C4 OLED TV, so we're hoping it goes even further. Not to be outdone, Sony's new Bravia 8 fell in price substantially during the last Prime Day, so look out for another hefty discount.
There should also be bargains on older devices. Now that the Apple AirPods (2019) are no longer available from Apple, retailers could be hoping to clear stock. Sony's WH-1000XM4 are getting on now, so this could be their last Black Friday. LG's C3 OLED has been convincingly outperformed by its successor, the C4, whose price has actually dipped lower than the C3's in recent months. So the C3 could go for a song. Google recently launched the Google TV Streamer to replace the Chromecast with Google TV – eyes peeled for a discount on the latter.
We won't forget the hi-fi and home cinema kit, so will be on the lookout for deals on B&W and KEF speakers, not to mention 4K and portable projectors, AVRs, turntables and more.
We're confident the specialist AV retailers such as Richer Sounds and Sevenoaks will deliver some hi-fi and home cinema bargains – this year's What Hi-Fi? Award-winners are a good place to start when it comes to finding a price reduction.
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