Harrods signs up Dixons for consumer electronics store

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Redesigned electronics department will open in early 2012

Harrods, London

Luxury department store Harrods has chosen Dixons Retail to operate its new consumer electronics department, according to trade magazine ERT.

A concession agreement between the two companies means Dixons will sell a wide range of electronics, including computing, AV products, accessories and its Knowhow installation and repair services.

Harrods plans to open the 11,000 sq ft store, which will be on the third floor, in early 2012.

"We are delighted that Harrods has recognised our market leadership and the compelling offer our team and our new service brand Knowhow can give customers.

"We look forward to working closely with Harrods and to providing its customers with the very best in terms of both product range and service," Sebastian James, operations director for Dixons Retail, told ERT.

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.