Google TV announces personalised profiles, watchlists and Google Assistant help

Google TV announces personalised profiles, watchlists and Google Assistant help
(Image credit: Google)

Google has confirmed that its next Google TV update will feature custom profiles, watchlists and personalised Google Assistant help. Soon, multiple users in the same household will find it much easier to find their favourite TV and movies.

A Google spokesperson told The Verge that custom profiles will "start rolling out next month on Chromecast with Google TV as well as Google TVs from TCL and Sony". Any downloaded apps and credentials can be used across different profiles, apparently.

Google TV already offered users the ability to sign into multiple personal Google Accounts but recommendations were based on the likes and dislikes of the primary account holder only. Now, each member of the household will get TV and movie recommendations just for them.

Each Google Account  will have its own watchlist, separate from anyone else's list and when you say,  “what should I watch?”, Google Assistant will make recommendations based on your account. US users will also get access to a new custom ambient mode, which displays personalised news such the latest NFL game score, based on your profile.

Rumours that Google was prepping personalised profiles surfaced four months ago, when tech fans found mention of personalised homepages buried in the Google TV source code. 

Today's announcement brings Google TV inline with lots of other streaming services.

MORE:

Read all about Google TV: apps, features, compatible TVs and more

Check out our guide to the best video streamers

Disney Plus vs Netflix: which is better?

Tom is a journalist, copywriter and content designer based in the UK. He has written articles for T3, ShortList, The Sun, The Mail on Sunday, The Daily Telegraph, Elle Deco, The Sunday Times, Men's Health, Mr Porter, Oracle and many more (including What Hi-Fi?). His specialities include mobile technology, electric vehicles and video streaming.

Read more
Google TV Streamer on a white background
Google TV's latest update adds a secret feature that could hint towards new hardware
Google TV Streamer
The Google TV Streamer just fixed its biggest flaw
A TV showing the new Now home page with Free Guy as the featured selection. Two people sitting in the foreground watching the TV in a modern living room environment.
Now TV to receive a major overhaul with new features and a fresh look later this month
LG webOS 2024 update on a large wall mounted TV in a modern living room
LG brings Google Chromecast and a major Filmmaker Mode upgrade to its 2022 OLED TVs
A Philips OLED810 TV wall-mounted in a high-end lounge. On screen is an astronaut on a planet, with Ambilight spilling the same-coloured light onto the wall behind it.
Philips’ new OLED TVs have a unique gaming feature that I’m nerdily excited about
Google TV Streamer video streamer
Google TV Streamer
Latest in Streaming & Entertainment
Lucknow Super Giants' Marcus Stoinis plays a shot during the Indian Premier League (IPL) Twenty20 cricket match ahead of Delhi Capitals vs Lucknow Super Giants in the 2025 Indian Premier League
DC vs LSG live stream: how to watch IPL cricket online, Delhi win toss and bowl first
Kolkata Knight Riders' Rinku Singh plays a shot during the Indian Premier League (IPL) Twenty20 cricket match between Gujarat Titans and Kolkata Knight Riders at the Narendra Modi Stadium in Ahmedabad on April 9, 2023. (Photo by INDRANIL MUKHERJEE / AFP) (Photo by INDRANIL MUKHERJEE/AFP via Getty Images)
IPL live stream 2025: how to watch Indian Premier League cricket online from anywhere, teams, schedule, GT vs PBKS
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
George Benson Give Me the Night album cover
This Quincy Jones-produced disco tune has become my go-to test track – and taught me a valuable lesson about hi-fi, too
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Google TV Streamer video streamer
Google TV Streamer
Latest in News
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position
Apple AirPods Max 2024 in blue finish on bookshelf
Lossless audio and wired listening finally comes to AirPods Max
iFi Valkyrie in gold with a laptop
iFi's flagship iDSD Valkyrie DAC/amp teases cutting-edge tech for a sound that's worthy of Valhalla