Giant Black Friday TV deal alert! The Sony Bravia 9’s price has crashed

(Image credit: What Hi-Fi?)

Looking for a gargantuan TV deal this Black Friday? Fan of Sony TVs? Then good news! The price of Sony’s 2024 Bravia 9 TV has crashed with this excellent Black Friday deal.

The deal lets you get either the 75- or 85-inch Bravia 9 at their best price ever. Specifically you can buy the 75-inch Bravia 9 for £3099 at Peter Tyson (save £1300).

If you’re after something bigger Peter Tyson is selling the 85-inch Bravia 9 for £3999, a £1000 discount on its regular price.

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We reviewed the 75-inch Bravia 9 earlier this year and found it to be one of 2024’s most interesting TVs. First, because despite being Sony’s flagship for the year, it uses a Mini LED panel, rather than the OLED tech you normally see at the top end of the market.

Despite this we found a lot to like about the Bravia 9 when we reviewed it. Though the Mini LED panel can’t match the perfect blacks you get on competing OLEDs, it offers significantly higher peak brightness levels. When set up correctly this added brightness helped HDR content in particular shine, with highlights holding a wonderfully three dimensional quality.

The set also offers best in class local dimming on dark backgrounds, making it one of the better Mini LEDs we’ve tested, even when watching dark movies, such as the The Batman, Blade Runner 2049 and IT.

Hence our reviewers’ conclusion: “at its best, the Bravia 9 is sensational – serving up dazzling brightness, impressive blacks, gloriously vibrant colours and even an enjoyable (if slightly restrained) sound experience.”

In fact, outside of a bug that has since been fixed via an over the air software update one of our biggest issues with the set was its high price, which was a key reason it scored four, rather than a perfect five, stars when we reviewed it. This Black Friday deal largely fixes that issue.

On the off chance the Bravia 9 doesn’t tick all your boxes, don’t worry. We’ve seen loads of other great deals this Black Friday on other giant sets, including some OLED models. Jump over to our best TV deals live hub to find our experts curated picks of the latest and greatest currently running.

MORE:

These are the best Mini LED TVs we’ve tested

Our picks of the best Dolby Atmos soundbars

We found the best Black Friday soundbar deals currently running so you don’t have to

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Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time.