Don't wait for Black Friday – the 65-inch LG C4 OLED TV just hit its lowest-ever price

LG C4 OLED TV 65 inch
(Image credit: LG Electronics)

Black Friday is still a couple of weeks away, but those who are poised for a deal on the LG C4 might want to pounce now. That's because the 65-inch C4 has just dropped back down to its lowest-ever price of £1499 at LG.com.

The last time it was this cheap was back in July, and since then it's been hovering around £1700, so this is a very good price. And the TV launched for £2699, so this is a huge overall discount of £1200.

While the 65-inch C4 was trumped by the Sony Bravia 8 when it came to our Awards, it was a close-run thing and the C4 is undeniably still one of the best OLED TVs you can currently buy. It's the superior model for gamers, too, and this price really is quite special.

And, if you sign up for a free LG.com account, the price gets even more special, in that it drops to just £1469. Sweet.

LG OLED65C4 2024 OLED TV was £2699now £1499 at LG (save £1200)Lowest-ever price: £1499£1469Price check: £1547 at Amazon, £1699 at John Lewis, £1699 at Richer Sounds
Five stars

LG OLED65C4 2024 OLED TV was £2699 now £1499 at LG (save £1200)
Lowest-ever price: £1499
The new C4 is a surprisingly big upgrade on the C3, proving brighter, sharper and with much better sound. This is a cracking mid-range OLED TV and this discount is much larger than we would expect to see at this point in the TV's life. You can get the price down to just £1469 if you sign up for a free LG.com account before buying.
Price check: £1547 at Amazon, £1699 at John Lewis, £1699 at Richer Sounds

Our overall verdict on the C4 is that it represents a surprisingly large upgrade on the C3 of last year. Big improvements have been made to brightness and sharpness, presenting an image with lots of dynamism and rich, vibrant colours.

There’s plenty of detail in the brightest picture elements and the image is just as sharp and solid as it is from the Sony A80L, which indicates a big upgrade on last year’s comparatively soft C3. Importantly, these enhancements have been implemented without adding any sense of exaggeration.

Edges don’t look artificially sharpened, and bright highlights don’t look unnaturally boosted. Overall, it matches the market-leading A80L for a mid-range OLED in almost all areas and even surpasses it with its warmer tone and richer colours.

Sound quality has been significantly improved, too, which is not something that can always be said when describing the newest TVs. Though we do still recommend adding a soundbar if you're able.

The C4 features four HDMI 2.1 ports, which is great news for anyone planning to connect game consoles or soundbars via eARC. There's also support for ALLM, VRR, and 144Hz compatibility.

As with all LG TVs, HDR10+ is not supported by the C4. Thankfully, Dolby Vision, HLG and standard HDR10 format are on board, so we don't think this is a big problem.

MORE:

Read the full LG C4 review

I’m blown away by how much better the LG C4 is than the C3

The best early Black Friday TV deals: the cheapest prices on five-star OLEDs, Mini LEDs and LCDs

Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.