Dixons Carphone opens seven 'store-in-stores' to mark official launch

The announcement is the result of the £3.7bn merger of Dixons Retail and Carphone Warehouse that brought together two of the UK's most prominent electronics retailers earlier this year.

According to Dixons Carphone chief executive, Sebastian James, the seven store launches today [August 7th] each combine the two, previously-separate retailers under one roof.

You'll be able to find the new Dixons Carphone outlets in Oxford Street, London; Watford; Walton-le-Dale, Preston; Derby; Leamington Spa; Banbury; and Aylesbury.

MORE: Dixons and Carphone Warehouse agree £3.7bn merger

Dixons Carphone, Watford - @DixonsCarphone

Dixons Carphone, Watford - @DixonsCarphone

The Dixons Retail and Carphone Warehouse merger has led to the formation of "Europe's largest specialist electrical and telecommunications retailer and services company".

It now employs more than 40,000 people across 14 countries, generates over £10bn of sales both online and in its 3,000 stores and includes the Knowhow and Geek Squad brands.

Sebastian James said: "Customers using Currys, PC World and Carphone Warehouse websites will be guided to the right place to buy from the whole range that we have to offer together.

"We will not only help customers to access the technology and the connectivity that is right for them, but also find the expertise and services that bring them to life."

MORE: Best tech products to buy in 2014

Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist. 

Latest in AV
Amazon Spring Deal Days 2025 promotional image with Amazon boxes
Amazon Big Spring Sale live: our TV and headphone experts’ real-time buying advice
A render of a couple watching TV in a living room with green beams used to illustrate the sound coming from the soundbar and various other speakers.
Eclipsa Audio: everything you need to know about Samsung’s new Dolby Atmos rival
Samsung QN990F 8K TV with Rewind logo
A sneak peek at Samsung’s futuristic projector, OLED TV’s next evolution, a new Audiolab stereo amp and more
Sony RGB arrangement with Rewind logo
A sneak peek at Sony's next-gen TV tech, our love letter to hi-fi shops, a high-end amp tested and more
LG C5 on stand with Rewind logo
The LG C5 OLED TV tested, a world first for headphones, new hi-fi speakers and more
Pick Of The Month March 2025 5-star products on grey background
WiiM strikes again, the B&W Zeppelin Pro impresses while Technics' latest turntable earns five-stars
Latest in News
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position