Deezer has revealed a new subscription tier combining the benefits of its ad-free Family and Hi-Fi packages called, unsurprisingly, Family HiFi.
If you’re already a Deezer HiFi user, you can upgrade to Family HiFi immediately and get up to six individual, password-protected profiles for £19.99/$19.99 a month (the service isn't rolling out to Australia just yet) - that's an increase of £5/$5 over a regular HiFi subscription. New subscribers will get the opportunity to open a Family HiFi account for the same price later in the year.
A single Deezer HiFi account currently costs £14.99/$14.99 per month for which users can listen to 70 million tracks in 16-bit, 1411kbps CD-quality across several devices, including iOS, Android, desktop, plus various other audio products, from multi-room speakers to AV receivers. The top-level service also allows access to the 360 by Deezer app that allows you to experience tracks encoded in 360 Reality Audio, Sony's immersive audio format.
Those who upgrade to FamilyHiFi will also get the benefit of parental controls, dedicated customer service for HiFi users, and a specially curated Family Mix, so you might want to vet the tastes of your relatives before sharing.
The announcement brings Deezer in line with its streaming rivals in offering a multi-user CD-quality tier with Amazon Music HD (£19.99/$19.99), Tidal (£29.99/$29.99), and Qobuz (£24.99/$24.99) already offering the option to add up to 6 users to their top tiers, although Deezer still doesn't have the option of hi-res audio.
With streaming giant Spotify set to join the party later this year with its CD-quality Spotify HiFi tier, and no word on the pricing or if it includes a family subscription, Deezer appears to be attempting to strengthen its offering in an increasingly crowded marketplace.
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