Datasat and Auro-3D to showcase new immersive cinema at ISE 2014

Datasat Digital Entertainment has announced that the Integrated Systems Europe (ISE) 2014 show, taking place next week, will host what it describes as "the world's first immersive sound experience for home cinema".

The company, known for its high-end consumer AV processors, has partnered with Genelec, Lang AG and Screenline to create the experience, which give visitors to ISE the opportunity to try out a new take on immersive home cinema.

Auro-3D sound technology is what's at the heart of Datasat's cinema system. Auro-3D adds height and top layers to standard surround sound, right up to 13.1 speaker configurations, with a variety of differently specced systems possible.

BLOG: The ultimate home cinema processor

Previuously only available in professional installations, and a rival to Dolby Atmos, Datasat is now hoping to bring the Auro-3D technology to homes.

There's no native content available to consumers with Auro-3D as yet but this could change. For now, it's a matter of processing.

Datasat CEO Ciaran Doran said: "We have created the Immersive Sound Experience to demonstrate the potential that new sound formats have to transform home cinema.

"This is an evolution in Surround sound but its effects are revolutionary. Auro-3D makes the entire listening experience so much more realistic and absorbing."

• Don't forget to keep checking whathifi.com between February 4th and 6th as we'll bring you all the latest news from the ISE 2014 showfloor at the Amsterdam RAI.

MORE: Home cinema amplifiers – 2013 Awards

by Pete Hayman

Follow whathifi.com on Twitter

Join us on Facebook

Find us on Google+

Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist. 

Latest in AV
Google TV Streamer on a white background
Google TV's latest update adds a secret feature that could hint towards new hardware
iPhone 16e in black and white on a white background
Apple Event 2025: the new iPhone 16e (not SE 4), but no new HomePod or AirPods
LG QNED91 65-inch LCD TV
HDMI 2.2: everything you need to know about the new TV connection
Sky Glass Gen 2 on stand with Rewind logo
Rewind: hi-fi treats from McIntosh and TEAC, Sky Glass TV Gen 2, Apple launch announcement and more
Apple HomePod 2
3 Apple audio and home cinema products we want, but probably won't see, at the iPhone SE 4's anticipated launch
Samsung HW-Q990F soundbar package on a grey backdrop sitting below a TV
Google and Samsung’s Dolby Atmos rival should be coming to Android TVs, too
Latest in News
Q Acoustics 3050i
Save £650 on this five-star Q Acoustics 5.1 home cinema setup
Marantz Cinema 30 AVR
Our Award-winning reference Marantz AVR is still selling at its best price ever
Meze Audio Poet
Meze's open-back Poet cans arrive, and they want to bring your music alive
Side view of Marantz CD6007 on wooden rack with magazines in background
This Award-winning Marantz CD player is back at its Black Friday price
Sonos Arc standing on a wooden unit beneath a TV screen
Stock of the Sonos Arc is starting to dry up – but there are still savings to be found on this Dolby Atmos soundbar
A woman relaxing in an armchair clasping a mug, gazing admiringly at a yellow turntable and speakers on a hi-fi cabinet.
Pro-Ject's new hi-fi system adds a splash of colour to your listening