Curved OLED TV goes on sale as LG first to market

LG has won the latest tech battle, announcing its curved OLED TV, the 55in 55EA9800, is now available for pre-order ahead of going on sale next month.

Both LG and Samsung announced "world's first" curved OLED TVs at CES in January but LG is first to market, with the 55EA9800 set to cost KRW 15 million, which is approximately $13,500.

Release dates and prices for other markets are set to be announced "in the months ahead" – LG only confirmed earlier this month that curved OLED TVs would be going on sale.

LG says curved OLED technology will deliver an "IMAX-like" viewing experience in the home, with the entire screen surface equidistant from your eyes.

The EA9800 is just 4.3mm thick and weighs 17kg, and sports LG picture technology including Four-Color Pixel and Color Refiner.

LG revealed it had sold 200 OLED TVs so far in Korea earlier this month, three months after that 55in OLED TV was made available for pre-order.

In the UK, the LG 55EM970V OLED TV went on sale at Harrods for a eye-watering £10,000. There's no word on UK sales as yet.

Do you fancy a curved TV? Or would you rather settle for a flatscreen OLED? Let us know in the comments below.

Written by Joe Cox

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Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).