And for the first time, we ran a live forum here on whathifi.com with the powers-that-be from Sony.
The big Sony press conference took place yesterday evening, and there were lots of questions about all the hot new products heading our way in 2011.
We talked about the latest 3D technology, streaming audio and video, OLED developments, Blu-ray updates and portable technology – oh, and the small matter of 'Television redefined'.
We hooked up with Sony's UK technical marketing manager Eric Kingdon and his colleagues, so you could quiz the Sony team on all the big announcements made last night.
If you missed it, click here to watch a replay.