Calling all home cinema enthusiasts! The world's only 8K OLED TV is half price

LG Z3 (OLED77Z3)
(Image credit: What Hi-Fi?)

Love having the latest home cinema hardware? Fan of OLED TVs? Curious about 8K? Then we have some good news. Richer Sounds has cut the price of the 8K LG Z3 OLED TV in half with its latest deal.

The deal is live on Richersounds now and lets VIP members grab a 77-inch LG Z3 for £7499, a 50 per cent saving on its £14999 RRP. Not a VIP? Don’t worry, all you have to do is sign up for a free account with Richer Sounds to access the discount.

LG Z3 was £14999, now £7499 at Richer Sounds (save £7500)

LG Z3 was £14999, now £7499 at Richer Sounds (save £7500)

The LG Z3 is the only 8K OLED TV currently available to consumers. Thankfully, based on our testing it is a top performer for those that insist on having the latest technology possible.

Is that cheap? Hardly. But the discount is a solid one, especially as the LG Z3 is the only 8K OLED TV that’s currently available to general consumers. The only other set with 8K we currently recommend in our best 8K TV guide is the Samsung QN900D, which features a Mini LED panel.

That means if you want a future proof 8K resolution, coupled with the perfect blacks you can only get with OLED, the Z3 is the only option.

Thankfully, as well as 8K during our checks we found the Z3 is a holistically good TV that will delight most home cinema fans. Running LG’s WebOS it supports all the major streaming apps as well as local catchup services, such as BBC iPlayer, Now, ITVX and more.

But most importantly the general picture quality is great with the Z3 delivering a gorgeous, incredibly detailed image across all our checks. Whether it was the moody dark skyline of Gotham City, playing The Batman, or colourful “I’m Just Ken” scene in Barbie the Z3 delivered a punchy, but never overbaked, picture.

Its advanced upscaling powers also ensured 4K and even FHD content looked sharp, without ever becoming overly artificial looking – which was an issue on many of the older 8K sets we tested.

Hence our reviewers’ conclusion:

“Viewed in isolation, the LG OLED77Z3 is in many ways a thing of beauty. Its 8K resolution both brings out the best of OLED’s self-emissive technology and enhances the appearance of any decent HD and 4K content you throw at it – as well as looking next-level sensational with native 8K sources if you can find any.”

The only downsides are that native 8K content is very rare. So 99.9 per cent of the time, or more, you will be relying on the Z3’s upscaling. Which is why, like all 8K TVs, we’re only recommending the Z3 to enthusiasts.

If that doesn’t sound like you, make sure to jump over to our general best TV deals and best OLED TV deals guides, for a wider selection of top discounts on five-star sets we’ve tried and tested.

MORE:

We rate the best OLED TVs

Our picks of the best Dolby Atmos soundbars

These are the best AVRs we’ve reviewed

Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

  • Friesiansam
    What Hi-Fi? said:
    Which is why, like all 8K TVs, we’re only recommending the Z3 to enthusiasts.
    Who else is going to pay £7500+ for a TV anyway?
    Reply
  • J-Ro
    I love tech, but there's literally no 8k content and even if there was you would need like 150 inch screen to benefit and those don't really exist either
    Reply
  • GSV Ethics Gradient
    There is some content on YT I believe - but as to whether you'd need a screen that big, I doubt it. But never having seen an 8k material I'll state that's just my opinion.
    Reply
  • Friesiansam
    Ethics Gradient said:
    There is some content on YT I believe - but as to whether you'd need a screen that big, I doubt it. But never having seen an 8k material I'll state that's just my opinion.
    £7500 to watch a few YT videos? Maybe not!
    Reply
  • giggsy1977
    Need a decent Internet connection and for YouTube to not be limiting the bit rate for it to be a good 8K video.

    Be a fair few years before anyone looks to get an 8K screen anyway.
    Reply
  • GSV Ethics Gradient
    Friesiansam said:
    £7500 to watch a few YT videos? Maybe not!
    Don't get me wrong - I'm not suggesting I'd consider it for one second. Merely pointing out that saying content is non-existent is not correct, and suggesting that the screen size assessment is just an opinion, not a fact.
    Reply
  • Friesiansam
    Ethics Gradient said:
    Don't get me wrong - I'm not suggesting I'd consider it for one second. Merely pointing out that saying content is non-existent is not correct, and suggesting that the screen size assessment is just an opinion, not a fact.
    I know your comment was not aimed at me but, I've never said there is no content, only that there is barely any. I admit the difference is quite subtle...
    Reply