BT Vision internet TV service to get a revamp

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Pay-TV service will get greater interactivity with on-demand content, plus social media links

BT Vision

BT Vision, BT's Freeview TV service, is to get a major revamp in the next few weeks, according to the Financial Times.

With the launch of Netflix in the UK last week, and new content from LoveFilm, competition in the pay-TV market is hotting up.

The revamped BT Vision will give users a more personalised experience, focusing on the internet TV features and adding greater interactivity and social media elements.

Plans for the next-generation of the service include a system of personalised recommendations tailored to the tastes of the viewer – as already offered on services such as Virgin Media's TiVo.

BT is expected to add a layer of social networking too, which will also be made available on the forthcoming YouView internet TV platform, due out in May and supported by BT, ITV, BBC and C4.

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.