Brighter, cutting-edge OLED technology wins our Innovation Award 2024

Someone using the Apple Pencil to illustrate a night street scene on an iPad Pro OLED
(Image credit: Apple)

OK so Tandem OLED car displays have been a thing since 2019; but 2024 is the year the tech has come to devices you can watch movies on. Of those devices, the Porsche Design Honor Magic6 RSR smartphone and Apple iPad Pro M4 launched globally within days of one another. But the latter has a much larger screen and the former hasn’t even been submitted for review, so it’s the Apple implementation that gets our Award.

In short, a Tandem OLED panel has two OLED layers sandwiched together, rather than a single layer as is the norm for OLED displays. These two OLED layers can work together (in tandem, if you will) to massively boost brightness; but Tandem OLED panels can also be thinner, more power-efficient and more durable. Apple’s implementation of Tandem OLED (or ‘Ultra Retina XDR’) in the iPad Pro M4 is stunning.

Mini LED technology, which is what the previous iPad Pro used, is generally able to go much brighter than OLED, but the new Tandem OLED iPad Pro matches its predecessor for peak and full-screen HDR brightness, with figures of 1600 nits and 1000 nits respectively. It’s this full-screen figure of 1000 nits that is most impressive. We have become used to next-gen MLA OLED and QD-OLED TVs with peak brightness figure claims in the thousands, but those are achievable only with tiny highlights. Full-screen brightness on even the latest, brightest OLED TVs measures in only the low hundreds.

But why is the iPad’s Tandem OLED display matching the previous model’s brightness figure so exciting? Primarily because that brightness is now combined with perfect OLED blacks and pixel-by-pixel contrast control. Movies pop from the screen in a way that the previous model can’t match. The switch to OLED has made the display more responsive, too, which makes motion smoother, and there’s a cinematic richness to the delivery.

The Tandem OLED display appears to have enabled Apple to reduce the thickness of the new iPad Pro which, at 5.1mm, is the thinnest product Apple has ever produced. This might be down to the thinness of the Tandem OLED panel, but it’s also possible that the panel’s power efficiency has allowed Apple to fit slimmer batteries.

So, are Tandem OLED TVs on the way? Not immediately, but it’s easy to see why a Tandem OLED TV would appeal: who wouldn’t want an OLED TV that could go brighter, draw less power from the grid and be even thinner than current models? Whether Tandem OLED makes it to TVs or not, there’s no denying how innovative it is – or how impressive it is in the new iPad Pro.

MORE:

Best TV 2024: flagship OLEDs and affordable flatscreens tried and tested

What is tandem OLED screen tech? How does it work?

I’ve been hunting Black Friday TV deals since the event started – here are the top discounts I’ve spotted for 2024

Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.

Read more
Panasonic Z95B with an aerial view of Los Angeles on screen
I’ve had a sneak peek at some of 2025's biggest next-generation OLEDs – and they're a huge step up
An illustration showing four OLED panels stacked on top of one another and displaying a sunset scene
Primary RGB Tandem OLED TV tech explained: how it works, why it’s better than MLA and how it compares with QD-OLED
LG C5 77 inch and 48 inch side by side
LG Display spills the beans on its new super-bright OLED panel
A TV with radishes on screen labelled RBG Mini-LED
CES 2025 marked the death of MLA-OLED, but it looks like another panel technology’s days could be numbered
TCL QM6K QD-Mini LED TV
I'm a TV expert and this is the TV technology I'm most excited about at CES 2025
The LG G5 TV wall-mounted in a high-end living room
LG and Samsung want to make 2025’s OLED TVs radically brighter – but I hope that's not all they do
Latest in Televisions
LG C5 55-inch OLED TV
Now is a great time to buy a new OLED TV, but not a 2025 model
Sony Bravia 8 65-inch OLED TV
Philips OLED810 vs Sony Bravia 8: how do they compare?
An illustration showing four OLED panels stacked on top of one another and displaying a sunset scene
Primary RGB Tandem OLED TV tech explained: how it works, why it’s better than MLA and how it compares with QD-OLED
Samsung QN990F on a white media unit with a grey curtain in the behind it and soundbar in front
Samsung QN990F 8K TV
LG C5 55-inch OLED TV
Should you pre-order the LG C5? This five-star OLED TV is excellent, but there is a catch
LG C5 55-inch OLED TV
LG C5 vs Samsung S95F: which 2025 OLED TV should you buy?
Latest in News
iFi Valkyrie in gold with a laptop
iFi's flagship iDSD Valkyrie DAC/amp teases cutting-edge tech for a sound that's worthy of Valhalla
Sony Bravia Projector 8 home cinema projector
Terrible news: Sony is about to stop selling projectors in Europe, including the UK
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen