Bowers & Wilkins PI5 and PI7 true wireless earbuds officially unveiled

Bowers & Wilkins launch first true wireless headphones - PI5 and PI7
(Image credit: Bowers & Wilkins)

Bowers & Wilkins isn't always first to the party but, when it does arrive, it certainly likes to make an entrance. Today, the company launches not one but two debut sets of true wireless headphones, the PI5 and PI7.

The latter are the more premium of the pair, with a six-microphone active noise-cancelling system. The built-in mics will work for voice calls, as well as smart functionality (Siri and Google Assistant are both supported).

Each earbud features a two-driver arrangement to offer what Bowers refers to as sound "comparable to loudspeakers". The two sides have a balanced armature tweeter for the top notes and a set of 9.2mm drive units for the mid/bass, all with their own dedicated amplifier.

The true wireless stereo transmission comes in through Bluetooth aptX Adaptive, allowing for 24-bit hi-res audio streams (when connected to a compatible source). Bowers has worked to provide a reliable and tightly synced connection between the left and right earbuds.

There's more to the PI7's charging case than just storage and battery life, too. Uniquely, it has USB and 3.5mm ports, allowing you to connect it direct to an audio source. The case sends that music to your ears wirelessly using AptX Low Latency. The idea behind it, according to Bowers, is to allow users to hook up to an inflight entertainment system without the need of trailing cables to their ears.

The B&W PI5 true wireless headphones, meanwhile, are a slight step down but still very much from the same stables. They're missing the dual-driver arrangement and instead come with a single 9.2mm Bowers-developed unit. TWS+ technology is used instead for the transmission of the audio from source to both buds simultaneously. There are also just the two microphones on each side for noise-cancelling and no inputs on the case.

Bowers & Wilkins PI5

(Image credit: Bowers & Wilkins PI5)

The PI5 and PI7 have an earbuds battery life of 4.5 hours and 4 hours respectively, but the charging case stores four more full cycles, offering a reasonable (but not class-leasing) total of 22.5 hours or 20 hours from a single charge.

Bowers says it has championed driver technology and wireless transmission over battery life for a better audio experience. Explaining the company's late entry into true wireless, Bowers & Wilkins Director of Product Marketing, Andy Kerr, said: "We don’t pride ourself on being first but being the best. In each case we waited and watched the market. We chose to stay out of the market until we felt we could make a difference."

Both sets of Bowers & Wilkins true wireless headphones are available from today in a choice of white or charcoal. The B&W PI7 cost £349 (AU$699, €399, $399) – one of the most premium price tags we've seen attached to a pair of true wireless earbuds – while the PI5 are priced at a more democratic £199 (AU$369, €249, $249).

MORE:

Our pick of the best true wireless earbuds on the market

Take a look at our choice of the very best noise-cancelling earbuds

These are the best B&Ws products of all time

Dan Sung

Dan is a staff writer at What Hi-Fi? and his job is with product reviews as well as news, feature and advice articles too. He works across both the hi-fi and AV parts of the site and magazine and has a particular interest in home cinema. Dan joined What Hi-Fi? in 2019 and has worked in tech journalism for over a decade, writing for Tech Digest, Pocket-lint, MSN Tech and Wareable as well as freelancing for T3, Metro and the Independent. Dan has a keen interest in playing and watching football. He has also written about it for the Observer and FourFourTwo and ghost authored John Toshack's autobiography, Toshack's Way.

Read more
Bowers & Wilkins Pi8 vs Bowers & Wilkins Pi6
Bowers & Wilkins Pi8 vs Pi6: which B&W wireless earbuds should you choose?
Bowers & Wilkins Pi6 wireless in-ears in case held in hand
Bowers & Wilkins Pi6
Bowers & Wilkins Px8
Bowers & Wilkins Px8
The Bose QuietComfort Ultra Earbuds and Bose QuietComfort Earbuds (2024) on a red and grey background with a vs symbol between them.
Bose QuietComfort Earbuds (2024) vs QuietComfort Ultra Earbuds: which is best?
Technics EAH-AZ100 earbuds on table with coffee and book
Technics celebrates 60th anniversary with AZ100 flagship wireless earbuds
Technics EAH-AZ100 wireless earbuds
Forget the rest, these are the two pairs of wireless headphones I'm most excited about from CES 2025
Latest in Wireless Earbuds
The AirPods 4 and AirPods Pro 2 in their charging cases standing side by side on a wooden surface with a hand out flat behind them.
All three current in-ear AirPods are up to 32% off at Amazon – here's which pair you should buy
HMD amped buds in blue on a blue background
Never worry about your smartphone running out of juice again: these earbuds' charging case has a super-useful feature
The Xiaomi Buds 5 Pro in a black carry case, next to white and silver carry cases, on a grey background.
The world's first wi-fi earbuds are here... but there's a catch
Sony WF-C700N held in the hand
I can’t wait for new flagship Sony wireless earbuds – but I’m more excited about its leaked cheaper pair
Sony WF-C700N held in the hand
Sony WF-C700N sequel leak teases improved ANC and battery, but will they get better codec support?
Final ZE3000 SV ANC earbuds
Hate that blocked feeling? Final’s wireless earbuds have a Comfort ANC mode to help take the pressure off
Latest in News
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall
  • bristollinnet
    Booming wireless headphones.

    Am I the only one to see that all our erstwhile HiFi emperors have no clothes on?
    Reply