Black Friday was yesterday but the awesome Sony A95L QD-OLED TV is even cheaper today

A Sony A95L TV on a red background with a tag next to it reading "What Hi-Fi? Black Friday Deals"
(Image credit: Future / Sony)

If money was no object (oh, to dream!), the Sony A95L is the TV I'd buy. It marries cutting-edge QD-OLED technology to Sony's trademark picture authenticity to dazzling effect. It's also the most stylish TV around and, by television standards, it sounds superb.

And even though Black Friday was yesterday, both the 55-inch and 65-inch versions of this awesome TV have just had extra discounts. So, right now, you can buy the 55-inch Sony A95L for £1889 at Sevenoaks, and the 65-inch model for £2599 at Sevenoaks.

You need to be a 'Rewards by Sevenoaks' member to get those prices, but signing up is quick, free, and well worth it in my opinion: those are new discounts of £105 and £100 respectively, and I doubt either TV will get cheaper for Cyber Monday.

Sony XR-55A95L 2023 QD-OLED 4K TV £2999 £1889 at Sevenoaks (save £1110)Lowest-ever price: £1889

Sony XR-55A95L 2023 QD-OLED 4K TV £2999 £1889 at Sevenoaks (save £1110)
Lowest-ever price: £1889

If you are in the market for a new QD-OLED TV capable of a faithful recreation of your favourite shows and movies, the Sony A95L is worth a look. We were very impressed by the 65-inch version of this TV set and even praised its sound quality. It’s a pricey TV, however, this fresh discount should make a big difference.

Sony XR-65A95L QD-OLED TV was £3699 now £2599 at Sevenoaks (save £1100)Lowest-ever price: £2599

Sony XR-65A95L QD-OLED TV was £3699 now £2599 at Sevenoaks (save £1100)
Lowest-ever price: £2599
The Sony A95L is a second-gen QD-OLED TV that marries incredible brightness and colour vibrancy to cinematic authenticity and subtlety. It looks stunning, too, and its Acoustic Surface Audio+ sound system is excellent.

In our review, we described the 65-inch A95L as a “stunning TV” capable of going “astonishingly bright and producing incredibly vibrant colours”, recreating TV shows and movies more accurately than most of the competition. It's no slouch where audio is concerned either, with a 2.2-channel actuator-based sound system that vibrates the display to create sound.

Sony’s A95L features four HDMI inputs: two meet 48Gbps HDMI 2.1 specifications, and one port designated to handle eARC connections with soundbars or AV receivers. Dolby Atmos is also supported if a compatible audio device (Dolby Atmos soundbar or AVR) is connected.

As you would expect, the A95L supports a range of streaming apps such as Netflix, Amazon Prime Video, Apple TV, and Disney+. It also supports 4K/120Hz, VRR, and ALLM – great news for gamers – and a range of HDR formats such as HLG, HDR10, and Dolby Vision. We are still waiting on Dolby Vision Gaming support, which will hopefully come later.

You also get a Bravia CAM camera packaged with the TV. This device clips onto the top edge of the TV and allows access to a range of smart features such as video calling, picture optimisation, and sound optimisation based on where you're positioned in the room.

MORE:

Here are the best Black Friday deals on OLED TVs

Read our full Sony A95L (XR-65A95L) review

Our picks for the best TVs on the market, tested by our expert team

Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.

With contributions from
Read more
Sony Bravia 8 65-inch OLED TV
The best Sony Bravia 8 deals – find the lowest price on this Award-winning OLED TV here
Sony Bravia 9 Mini LED TV
Best Sony TVs 2025: 6 top OLED and Mini LED recommended by our experts
Samsung QE65S95D QD-OLED TV
This five-star Samsung S95D OLED TV has hit its lowest price ever
TCL 85C805K 4K TV
This Award-winning 85-inch TCL Mini LED TV is unbelievably cheap right now
Three of the best TVs with ocean waves on-screen, all on a colourful background
Best TV 2025: flagship OLEDs and affordable flatscreens tried and tested
The Sony A80L and LG C4 TVs photographed next to one another with the same image of a golfer being sprayed with champagne on both
Best 55-inch TVs 2025: 4K HDR OLED, Mini LED and LCD sets, tried and tested
Latest in Televisions
LG OLED55C5 on table with Adventures in AV logo
I have reviewed TVs for a decade and there's one big reason OLED remains the front runner for cinephiles
LG C5 55-inch OLED TV
The LG C5 and G5 prove step-down OLEDs are stagnating – here’s why we still recommend them
LG C5 55-inch OLED TV
LG C5 vs Sony Bravia 8: which OLED TV should you buy?
QD-OLED TV: Samsung QE65S95C
The historically anti-OLED Samsung is now selling more OLED TVs than Mini LED models
LG G5 OLED TV wall-mounted with Apple TV+'s Wolfs on screen
LG has officially revealed the G5 OLED TV's price – and there are already some tempting pre-order deals
LG C5 55-inch OLED TV
LG C5 (LG OLED55C5)
Latest in News
Damian Penaud of France runs with the ball during a Guinness Six Nations 2025 match in February
Ireland vs France live stream — how to watch Six Nations 2025 match online now, team news
Google TV Streamer
The Google TV Streamer just fixed its biggest flaw
philips gamepix 800 smart on white background
Philips' new gaming projector has some impressive specs – but it also faces some stiff competition
Q Acoustics' three Q SUB models side by side against a brown backdrop
Trio of new Q SUB subwoofers bring bass boosts for Q Acoustics' multi-Award-winning speakers
QD-OLED TV: Samsung QE65S95C
The historically anti-OLED Samsung is now selling more OLED TVs than Mini LED models
LG G5 OLED TV wall-mounted with Apple TV+'s Wolfs on screen
LG has officially revealed the G5 OLED TV's price – and there are already some tempting pre-order deals