Black Friday comes early: the LG G4 OLED TV hits lowest ever price with £900 off

LG G4 (OLED65G46LS) OLED TV
(Image credit: What Hi-Fi? / Netflix, Tour De France Unchained)

One of our favourite OLED TVs of the year so far has dropped to its lowest price ever. The 55-inch LG G4 is now £1699 at Richer Sounds – that's £100 cheaper than its previous best price, and a whopping £700 off the RRP.

Want to go bigger? You're in luck – there are similar savings at the larger sizes too. You'll need to be a member of Richer Sounds' VIP Club, but it's free to join.

LG OLED55G4was £2399now £1699 at Richer Sounds (save £700)
Five stars
Also savings at 65in (£900 off), 77in (£850 off) and 83in (£500 off).

LG OLED55G4 was £2399 now £1699 at Richer Sounds (save £700)
The 65-inch LG G4 earned the full five stars from us when we tested it over the summer, making it one of the best TVs you can buy this year. Expect general improvements across the board, but picture quality is the star of the show here. Five stars
Also savings at
65in (£900 off), 77in (£850 off) and 83in (£500 off).

LG rarely puts a foot wrong with its OLED TVs, and as we found in our review, its flagship LG G4 carries on that trend. While it might not reinvent the wheel, we still found it took a clear step forward, with its second-generation MLA OLED technology showing improvements in every area that we loved it for so much in the first place. 

Highlights include an outstanding HDR performance, wonderfully immersive and accurate colours and stellar motion-handling. Add its excellent suite of gaming features, and it makes for a fantastic option for any home-cinema enthusiast looking to invest in a next-generation OLED.

You might want to add a soundbar to it for the very best home cinema experience, but the picture performance here more than makes up for its slightly lacking sound. We love how slim it is when wall mounted too, making it the perfect TV if you want to win back some floor space. This model doesn't come with a stand, so you'll have to buy one separately if you don't want it wall-mounted.

You won't find a flagship OLED of this quality any cheaper. If you're ready to buy your next TV, this is a superb option at its best ever price. 

MORE:

Read our full LG G4 review

Check out the best TV deals around

OLED vs QLED: which is the best TV technology?

Joe Svetlik

Joe has been writing about tech for 20 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine (now defunct), Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more. His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.

With contributions from
Read more
The LG B4 photographed on a white shelf with a tree-lined road on the screen
The LG B4 is a bargain once more, thanks to this superb OLED TV deal
The LG B4 OLED TV photographed on a white shelf with rocky scenery on the screen
Looking for a new TV for the New Year? LG's affordable B4 OLED TV drops to a new lowest price
LG G4 (OLED65G46LS) OLED TV
Best LG G4 deals: get a big discount on the five-star MLA OLED TV
Samsung QE65S95D QD-OLED TV
This five-star Samsung S95D OLED TV has hit its lowest price ever
65-inch LG C4 TV photographed straight-on on a wooden stand. On the screen is an image of a golf course.
Best LG C4 deals: get the Award-winning C4 OLED TV at the lowest price
The 48-inch Panasonic MZ800 OLED TV pictured against a white background
A Panasonic OLED TV for under £500? No, I'm not kidding!
Latest in Televisions
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Samsung Frame Pro TV on free-standing legs, flanked by two Music Frame speakers in a modern setting with plants and wooden furniture.
Samsung is taking its flagship 4K Mini LED TV in a new direction – and I think it's the right one
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
LG OLED42C3 and OLED65C3 in What Hi-Fi? test rooms
Amazon has slashed the price of a five-star LG OLED TV for its Spring Sale – but I wouldn't buy it
LG C5 55-inch OLED TV
Now is a great time to buy a new OLED TV, but not a 2025 model
Latest in News
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position