The best TV deals 2024: the cheapest prices on the OLEDs, Mini LEDs and LCDs that our experts recommend

LG C4 OLED TV 65 inch
(Image credit: LG Electronics)

The big sales events might be behind us, but that doesn't mean all the TV deals have dried up. Oh no. Retailers are still cutting prices, and if you want to buy a new TV for all your Christmas viewing, you'd better act soon.

Of course, deciding to buy is just the first step. You then need to narrow down all of the TVs and all of the deals to find the right TV deal for you. That's no easy task.

But we're here to help: I've been reviewing TVs for over 17 years and I track the prices of 40+ of the best models right through the year. In other words, I know which are the best TVs and I also know which are the real deals.

Below, you will find my picks of the best TV deals available right now. Each deal has been hand-picked by me or another member of the TV reviews team. You can see the current price and the lowest-ever price, so you know if you're getting the best-ever deal. Even if the TV you're looking at has been cheaper before, that doesn't mean it's definitely not a good buy now – it just means that it might go lower in the future.

With all of that out of the way, here are the best deals available on the best TVs.

BEST 32-INCH TV DEALS

TCL 32SF540K

TCL 32SF540K Fire TV was £179 now £128 at Amazon (save £51)
Lowest-ever price: £127
At this size and price, you're not going to get a flagship performance, but what you do get with the TCL SF540K is surprisingly solid and balanced Full HD picture quality and the very smart Fire TV platform, which features every streaming app that most people will ever need. The sound is weak, but that's unfortunately par for the course at this level.
Read the full TCL 32SF540K review

BEST 42-INCH TV DEALS

LG OLED42C4 2024 OLED TV was £1399now £877 at Marks Electrical (save £522)Lowest-ever price: £869Read the full LG OLED42C4 review
What Hi-Fi? Awards 2024 winner

LG OLED42C4 2024 OLED TV was £1399 now £877 at Marks Electrical (save £522)
Lowest-ever price: £869
The 42-inch C4 is simply the best TV available at this size, with stunning contrast, perfect blacks and a flawless gaming feature set. It's not a huge upgrade on the C3, but right now it's not much more expensive, either.
Read the full LG OLED42C4 review

Sony XR-42A90K 2022 OLED TV was £1899 now £1299 at Sevenoaks (save £600)Lowest-ever price: £1099Read the full Sony XR-42A90K review
5 stars

Sony XR-42A90K 2022 OLED TV was £1899 now £1299 at Sevenoaks (save £600)
Lowest-ever price: £1099

Sony's first 42-inch OLED is a high-end treat, particularly if picture authenticity is your priority. It sounds great by TV standards, too. The 42-inch LG C4 is still overall the better buy, given its much lower price, but there are many who will feel it's worth spending the extra on this Sony.
Read the full Sony XR-42A90K review

BEST 48-INCH TV DEALS

LG OLED48B4 2024 OLED TV was £899 now £759 at Amazon (save £140)Lowest-ever price: £755
What Hi-Fi? Awards 2023 winner

LG OLED48B4 2024 OLED TV was £899 now £759 at Amazon (save £140)
Lowest-ever price: £755
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

LG OLED48C4 2024 OLED TV was £1499now £999 at Peter Tyson (save £500)Lowest-ever price: £978Read the full LG OLED48C4 review
What Hi-Fi? Awards 2024 winner

LG OLED48C4 2024 OLED TV was £1499 now £999 at Peter Tyson (save £500)
Lowest-ever price: £978

The 48-inch LG C4 can't go quite as bright as the larger models, but it can go brighter than its C3 predecessor, making for a fantastically dynamic and punchy picture. It's really balanced and easy to get the best out of, too, and there's no better TV for gaming.
Read the full LG OLED48C4 review

Philips 48OLED809 2024 OLED TV was £1399 now £1049 at Richer Sounds (save £350)Lowest-ever price: £1049

Philips 48OLED809 2024 OLED TV was £1399 now £1049 at Richer Sounds (save £350)
Lowest-ever price: £1049

We haven't tested the 48-inch version of the Philips OLED809, but it should perform very similarly to the 65-inch version – which we liked very much – only a little less bright and even sharper thanks to the higher pixel density. Expect a crisp and punchy performance with better-than-average sound and two HDMI 2.1 sockets that support all of the latest gaming features. To get this price, you need to be a Richer Sounds VIP member, but joining is instant and free.

Sony XR-48A90K 2022 OLED TV was £1899 now £1355 at Amazon (save £544)Lowest-ever price: £1259Read our full Sony XR-48A90K review
Five stars

Sony XR-48A90K 2022 OLED TV was £1899 now £1355 at Amazon (save £544)
Lowest-ever price: £1259

"An astonishingly good 'small' OLED TV" is how we described the 48-inch Sony A90K in our review. For picture authenticity and sound quality, you can't buy better at this size, and its gaming specifications (while not quite up there with those of the LG C3/C4) are strong.
Read our full
Sony XR-48A90K review

BEST 50-INCH TV DEALS

BEST 55-INCH TV DEALS

Amazon Fire TV Omni QLED 55 inches was £750 now £420 at Amazon (save £330)Lowest-ever price: £420

Amazon Fire TV Omni QLED 55 inches was £750 now £420 at Amazon (save £330)
Lowest-ever price: £420
While we haven't reviewed this 55-inch version, we were pleasantly surprised by the 65-inch Omni QLED and mildly blown away by the 50-inch model, even at their original prices. We expect the 55-inch model to perform very similarly, with consistent, balanced picture quality, support for all HDR formats, surprisingly thorough gaming specs, and, of course, the app-packed Fire OS smart platform. With this discount, it therefore looks like an absolute bargain.

Samsung QE55Q80D 2024 QLED TV was £1399 now £699 at Amazon (save £700)Lowest-ever price: £689
FIVE STARS

Samsung QE55Q80D 2024 QLED TV was £1399 now £699 at Amazon (save £700)
Lowest-ever price: £689
Samsung's Q80D
is a mid-range TV done right. It lacks the Mini LED tech of its more expensive siblings, but it's still bright, vibrant, sharp and punchy. It also sounds good for a TV, and it has great gaming features, most notably four HDMI 2.1 sockets that all support 4K/120Hz.

LG OLED55B4 2024 OLED TV was £1700 now £999 at Amazon (save £701)Lowest-ever price: £899
What Hi-Fi? Awards 2023 winner

LG OLED55B4 2024 OLED TV was £1700 now £999 at Amazon (save £701)
Lowest-ever price: £899
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

Samsung QE55S90D 2024 OLED TV was £1799 now £1015 at PRC Direct (save £784)

Samsung QE55S90D 2024 OLED TV was £1799 now £1015 at PRC Direct (save £784)
The S90D is Samsung's step-down OLED model for 2024. We haven't reviewed it so it's a bit of a punt, but the brand's other OLED TVs have been very good and this price is very tempting, especially when you consider the specs, which include 4K/120Hz support across all four HDMI sockets.

LG OLED55C4 2024 OLED TV was £1899now£1300 at LG.com (save £599)Lowest-ever price: £999Read the full LG C4 (65-inch) review

LG OLED55C4 2024 OLED TV was £1899 now £1300 at LG.com (save £599)
Lowest-ever price: £999

We love the 65-inch version of the C4, and the 55-inch model should be the same, only smaller. LG has made big improvements to brightness and sharpness this year, resulting in a more dynamic and exciting delivery. Sound is better, too, and gaming specs remain flawless.
Read the full LG C4 (65-inch) review

Philips 55OLED809 2024 OLED TV was £1599 now £1199 at Richer Sounds (save £400)Lowest-ever price: £1199

Philips 55OLED809 2024 OLED TV was £1599 now £1199 at Richer Sounds (save £400)
Lowest-ever price: £1199

This 55-inch version of the OLED809 should perform very similarly to the 65-inch model, which received a five-star verdict in our review for its punchy picture performance, strong sound and substantial gaming feature set. It also has Ambilight for that extra wow factor.

LG OLED55G4 2024 OLED TV was £2400 now £1412 at Amazon (save £988)Lowest-ever price: £1370

LG OLED55G4 2024 OLED TV was £2400 now £1412 at Amazon (save £988)
Lowest-ever price: £1370

The new G4 looks on paper to be much like the G3 it replaces, but the second-gen MLA OLED panel can go much brighter and LG's picture processing has stepped up a gear this year. It's awesome for gaming, too.

Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Sevenoaks (save £1200)Lowest-ever price: £975Read our full Sony XR-55A80L review

Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Sevenoaks (save £1200)
Lowest-ever price: £975

One of the biggest surprises of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb.
Read our full
Sony XR-55A80L review

Samsung QE55S95D 2024 QD-OLED TV was £2499 now £1459 at Peter Tyson (save £1040)Lowest-ever price: £1459

Samsung QE55S95D 2024 QD-OLED TV was £2499 now £1459 at Peter Tyson (save £1040)
Lowest-ever price: £1459
The 65-inch S95D is a glorious, next-gen QD-OLED TV, and this 55-inch version should simply be a scaled-down and more affordable version. Expect dazzling colours and brightness, awesome contrast, a beautiful design and exceptional gaming specs.

Sony Bravia 8 (K55XR80) was £2199now £1349 at Peter Tyson (save £850)Lowest-ever price: £1349Read the full Sony Bravia 8 (65-inch) review

Sony Bravia 8 (K55XR80) was £2199 now £1349 at Peter Tyson (save £850)
Lowest-ever price: £1349
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, and it even sounds pretty great by TV standards.
Read the full Sony Bravia 8 (65-inch) review

Sony XR-55A95L 2023 QD-OLED 4K TV was £2999 now £1889 at Sevenoaks (save £1110)Lowest-ever price: £1889Read the full Sony A95L review

Sony XR-55A95L 2023 QD-OLED 4K TV was £2999 now £1889 at Sevenoaks (save £1110)
Lowest-ever price: £1889

If you are in the market for a new QD-OLED TV capable of a faithful recreation of your favourite shows and movies, the Sony A95L is worth a look. We were very impressed by the 65-inch version of this TV set and even praised its sound quality. It’s a pricey TV, however, this fresh discount should make a big difference.
Read the full Sony A95L review

BEST 65-INCH TV DEALS

TCL 65P755K 2024 LCD TV was £468 now £389 at Marks Electrical (save £79)Lowest-ever price: £410

TCL 65P755K 2024 LCD TV was £468 now £389 at Marks Electrical (save £79)
Lowest-ever price: £410
While the performance of the TCL P755K won't set the world alight, it's surprisingly capable and balanced for the incredibly low price. It also supports every flavour of HDR and is surprisingly good for gaming.

Amazon Fire TV Omni QLED 65 inches was £1000 now £850 at Amazon (save £150)Lowest-ever price: £650Read our full Amazon Omni QLED TV review

Amazon Fire TV Omni QLED 65 inches was £1000 now £850 at Amazon (save £150)
Lowest-ever price: £650
The Amazon Omni is a much better TV than its original £1000 price suggested, so with this deal, it's a bit of a bargain (though it has previously been even cheaper). It's obviously not up there with a premium OLED, but its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.
Read our full Amazon Omni QLED TV review

LG OLED65B4 2024 OLED TV was £2500 now £1099 at John Lewis (save £1401)Lowest-ever price: £1099
What Hi-Fi? Awards 2023 winner

LG OLED65B4 2024 OLED TV was £2500 now £1099 at John Lewis (save £1401)
Lowest-ever price: £1099
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

Hisense 65U8N 2024 Mini LED TV was £1800 now £1249 at Amazon (save £551)Lowest-ever price: £1249

Hisense 65U8N 2024 Mini LED TV was £1800 now £1249 at Amazon (save £551)
Lowest-ever price: £1249
Hisense's 2024 flagship Mini LED scored favourably in our AV testing room thanks to its balanced picture and great gaming specs. The U8N features support for all of the major HDR formats too, which pairs nicely with the claimed 3000 nits of dazzling brightness.

LG OLED65C4 2024 OLED TV was £2699now £1499 at Amazon (save £1200)Lowest-ever price: £1495Read the full LG C4 review
Five stars

LG OLED65C4 2024 OLED TV was £2699 now £1499 at Amazon (save £1200)
Lowest-ever price: £1495
The new C4 is a surprisingly big upgrade on the C3, proving brighter, sharper and with much better sound. This is the mid-range OLED TV to beat and this discount is much larger than we would expect to see at this point in the TV's life.
Read the full
LG C4 review

Philips 65OLED809 2024 OLED TV was £2099 now £1599 at Richer Sounds (save £500)Lowest-ever price: £1599Read the full Philips OLED809 review
Five stars

Philips 65OLED809 2024 OLED TV was £2099 now £1599 at Richer Sounds (save £500)
Lowest-ever price: £1599

The Philips OLED809 is a cracking OLED TV that marries awesome contrast and vibrant colours with better-than-average sound, good gaming specs and dazzling Ambilight. An excellent buy, particularly at this price.
Read the full
Philips OLED809 review

LG OLED65G4 2024 OLED TV was £3300 now £2099 at Sevenoaks (save £1201)Lowest-ever price: £1999Read the full LG G4 review
Five stars

LG OLED65G4 2024 OLED TV was £3300 now £2099 at Sevenoaks (save £1201)
Lowest-ever price: £1999

The new G4 looks very similar to the outgoing G3 on paper, but in practice it's significantly brighter, sharper and more dynamic. It still boasts the same great gaming specs, too. This is the version with stand, but you can buy it with a wall mount if you prefer.
Read the full
LG G4 review

Samsung QE65QN95D was £3299now £1595 at PRC Direct (save £1704)Lowest-ever price: £1595Read the full Samsung QE65QN95D review

Samsung QE65QN95D was £3299 now £1595 at PRC Direct (save £1704)
Lowest-ever price: £1595

While it isn't perfect, Samsung's 2024 flagship 4K QLED model is worth considering if you really don't want an OLED model. It's bright, punchy and sharp, and its gaming specs are great.
Read the full
Samsung QE65QN95D review

Samsung QE65S95D 2024 QD-OLED TV was £3599now £2199 at Marks Electrical (save £1400)Lowest-ever price: £1949Read the full Samsung S95D review
Five stars

Samsung QE65S95D 2024 QD-OLED TV was £3599 now £2199 at Marks Electrical (save £1400)
Lowest-ever price: £1949

The S95D is Samsung's new, third-generation QD-OLED TV, and it's a stunner that can produce incredibly bright and vibrant images, but that is also more balanced and authentic than previous Samsung OLEDs. Discounts are small so far, but one to consider if you want the very latest TV tech.
Read the full
Samsung S95D review

Sony XR-65A95L QD-OLED TV was £3699 now £2599 at Sevenoaks (save £1100)Lowest-ever price: £2599

Sony XR-65A95L QD-OLED TV was £3699 now £2599 at Sevenoaks (save £1100)
Lowest-ever price: £2599
The Sony A95L is a second-gen QD-OLED TV that marries incredible brightness and colour vibrancy to cinematic authenticity and subtlety. It looks stunning, too, and its Acoustic Surface Audio+ sound system is excellent.

Panasonic TV-65Z95A 2024 MLA OLED TV was £3899 now £2599 at Sevenoaks (save £1100)Lowest-ever price: £2599

Panasonic TV-65Z95A 2024 MLA OLED TV was £3899 now £2599 at Sevenoaks (save £1100)
Lowest-ever price: £2599
The Panasonic Z95A has a lot going for it. The display is incredibly bright, it provides a natural and authentic picture, and the advanced Dolby Atmos speaker system sounds much better than the vast majority of TVs. The Fire TV operating system is also super-simple to use and packed with streaming apps.

BEST 75-INCH TV DEALS

Samsung QE75QN900D was £6650now £3749 at Amazon (save £2901)Lowest-ever price: £3749Read the full Samsung QE75QN900D review
What Hi-Fi? Awards 2024 winner

Samsung QE75QN900D was £6650 now £3749 at Amazon (save £2901)
Lowest-ever price: £3749

Samsung's 2024 8K flagship makes a really strong case for buying an 8K TV despite the lack of 8K content. It does this by upscaling everything you already watch in a way that makes it look sharper than ever before. It's super-bright and vibrant, too, and has great gaming specs.
Read the full
Samsung QE75QN900D review

BEST 77-INCH TV DEALS

Philips 77OLED809 2024 OLED TV was £3499now £1999 at Richer Sounds (save £1500)Lowest-ever price: £1999

Philips 77OLED809 2024 OLED TV was £3499 now £1999 at Richer Sounds (save £1500)
Lowest-ever price: £1999

The 77-inch OLED809 should perform very similarly to the 65-inch model – which received the full five stars in our review – only much more cinematic thanks to that extra 12 inches of screen real estate. Expect a punchy, vibrant picture performance, good sound (by TV standards) and support for all of the latest gaming features across the two HDMI 2.1 sockets.

LG OLED77C3 2023 OLED TV was £3999 now £2499 at Amazon (save £1500)Lowest-ever price: £1899

LG OLED77C3 2023 OLED TV was £3999 now £2499 at Amazon (save £1500)
Lowest-ever price: £1899

While it's not a huge upgrade on the C2, the LG C3 is now available for more or less the same money as its predecessor, making it the better TV to buy. It's a great all-round performer and a peerless gaming TV, and 77 inches is truly cinematic. Budget for a dedicated audio system, though, as the C3 sounds pretty weak.

LG OLED77C4 2024 OLED TV £3800 £2399 at Amazon (save £1401)Lowest-ever price: £2379

LG OLED77C4 2024 OLED TV £3800 £2399 at Amazon (save £1401)
Lowest-ever price: £2379

While we haven't specifically tested the 77-inch version of the C4, experience tells us that it should perform just like the 65-inch model, which is superb. Expect punchy, sharp and detailed picture quality, reasonable sound and stellar gaming specs.

LG OLED77G4 2024 OLED TV was £4500 now £3124 at Amazon (save £1376)Lowest-ever price: £3124

LG OLED77G4 2024 OLED TV was £4500 now £3124 at Amazon (save £1376)
Lowest-ever price: £3124
The 65-inch LG G4 is a stunning MLA OLED TV, and this 77-inch version should be every bit as good but even more epic in scale. Expect a super-punchy, sharp, detailed and balanced delivery, a super-slim design and flawless gaming specs.

BEST 83-INCH TV DEALS

LG OLED83C4 2024 OLED TV was £6000 now £3529 at Amazon (save £2471)Lowest-ever price: £3509

LG OLED83C4 2024 OLED TV was £6000 now £3529 at Amazon (save £2471)
Lowest-ever price: £3509

If you want a huge, brand-new OLED TV, the 83-inch C4 should definitely be on your shortlist. We haven't yet been able to test this particular size, but it should perform similarly to the excellent 65-inch version – only much bigger and therefore more cinematic. To get this deal, you need to be a 'Rewards by Sevenoaks' member, but joining is quick and free.

BEST 85-INCH TV DEALS

TCL 85C805K was £1799now £1269 at Amazon (save £530)Lowest-ever price: £1269Read the full TCL 85C805K review
FIVE STARS
Five stars

TCL 85C805K was £1799 now £1269 at Amazon (save £530)
Lowest-ever price: £1269

If you want to go really big but on a modest budget, the 85-inch TCL C805K is for you. It's huge, bright, great with HDR and has very good gaming specs. As we said in our review, it's "a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets".
Read the full
TCL 85C805K review

When is the best time to buy a TV?

TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: spring, big sales events and big sporting events.

Of these, spring is often the very best. This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in the January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we are talking about so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.

If you don't want to wait until spring, there are three big sales events to mark in your calendar: Amazon Prime Day, Black Friday and Cyber Monday. Amazon Prime Day 2024 took place on 16-17th July, while Black Friday and Cyber Monday always take place, respectively, on the first Friday and Monday after Thanksgiving in the US. That means that this year Black Friday took place on Friday 29th November, and Cyber Monday on Monday 2nd December – but before these came Amazon Prime Big Deal Days (aka Prime Day in October). This year, it took place on on 8-9th October. While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good, and quite possibly great.

While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics and of course football tournaments such as the World Cup, Euros and the FA Cup Final.

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Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.