B&O launches 3rd Gen A9 'satellite' speaker with Google Assistant

B&O launches 3rd Gen A9 'satellite' speaker with Google Assistant

The third-generation Bang & Olufsen Beoplay A9 Bluetooth speaker features two extra full-range drivers – to equal seven in total – and supports Google Assistant, enabling voice control directly through the speaker itself. 

The latest update to the speaker, which originally launched in 2012, retains its 'satellite' design but includes a new streaming engine, with faster connectivity for technologies such as Apple Airplay 2 and Google Cast

Alongside built-in Chromecast and compatibility with Google Assistant, the B&O Beoplay A9 also now features active room compensation, which adjusts the sound signature based on the speaker's surroundings. You should, then, get optimised sound wherever you place it. There's also a new fabric power chord to update the aesthetic. 

The new A9 costs £2250 for the white/oak or black/walnut models, and £2500 for the smoked oak finish. 

B&O's new Beoplay E8 Motion earbuds

B&O has also updated its earbuds, launching a new Motions Collection – an update on two designs now 'optimised' for high-energy workouts. 

If that hasn't put you off, the collection comprises the truly wireless Beoplay E8 Motion (in a white finish with white leather and aluminium charging case) and the Beoplay E6 Motion, which features magnets in the earpiece so you can snap the new white rubber chord around your neck when not in use. Doing this also turns them off to save battery.

Both models are now sweat- and water-resistant, come with a range of 'fins' to cater for various fits, and feature an exclusive, bass-enhanced sound profile via the Bang & Olufsen app – ideal for pushing through the pain barrier in the gym!

Available online today or in stores from 23rd May, the Beoplay E8 Motion will retail for £300, while the Beoplay E6 Motion is set to cost £275.

MORE: 

B&O BeoSound 35 review

B&O BeoLab 50 review

Best smart speakers 2019

Becky has been a full-time staff writer at What Hi-Fi? since March 2019. Prior to gaining her MA in Journalism in 2018, she freelanced as an arts critic alongside a 20-year career as a professional dancer and aerialist – any love of dance is of course tethered to a love of music. Becky has previously contributed to Stuff, FourFourTwo, This is Cabaret and The Stage. When not writing, she dances, spins in the air, drinks coffee, watches football or surfs in Cornwall with her other half – a football writer whose talent knows no bounds. 

Read more
Best B&O speakers 2021: portable, hi-fi and wireless
Best B&O speakers: portable, hi-fi and wireless
LG Xboom Grab Bluetooth speaker
LG's partnership with will.i.am launches three Bluetooth speakers and a pair of noise-cancelling wireless earbuds
An Apple HomePod and Apple HomePod 2 speaker sit side-by-side on a white surface.
Best smart speakers 2025: top voice-assistant speakers tested by our experts
JBL Authentics 300 wireless speaker
Best Google Assistant speakers 2025: best Google smart speakers tested and rated
Spendor A7 in walnut finish in living room
Spendor's premium A Line speakers get a full redesign and will debut at the Bristol Hi-Fi Show 2025
Bowers & Wilkins Zeppelin Pro Edition wireless speaker
The B&W Zeppelin Pro Edition makes a glaring omission – but it doesn't detract from its five-star performance
Latest in Speakers
HomePod OS
An Apple HomePod with a screen might arrive this year after all
Elac Debut 3.0 DB53 standmount speakers
Elac Debut 3.0 DB53
KEF LS50 Wireless II streaming speaker system on a desk next to the the Technics SC-CX700
4 things Technics needs to do to beat KEF’s LS50 Wireless II hi-fi system and one area where it’s better
Elipson Planet L Performance speakers
These Planet-shaped speakers promise "exceptionally pure sound" with an out-of-this-world design
Bowers & Wilkins Radiohead The Bends event
I heard my favourite Radiohead album on the B&W speakers used to record it – and now I love it even more
JBL Flip 7 in white finish held in hand against backdrop of orange JBL beanie bags
JBL Flip 7 vs Flip 6: what's the difference between these two Bluetooth speakers?
Latest in News
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position