Missed the Sony A80L Prime Day deal? Don't hesitate on this second chance to save over £1100 on this Award-winning OLED TV

OLED TV: Sony XR-55A80L
(Image credit: What Hi-Fi? / Netflix, Agent Elvis)

The Sony A80L has been one of the stars this Amazon Prime Day, as deals popped up that lowered the price of the TV to just £1199 for the 55-inch model. Unfortunately, that deal has now ended, proving that you need to be quick to take advantage of the best deals this Prime Day.

The good news is that another deal has popped up for this TV courtesy of Richer Sounds, and while it's not quite as low as the previous one, it's still an incredible saving of £1140 on the XR-55A80L. Richer Sounds has supplied a discount code to reduce the price of this TV from £2399 to £1259, meaning if you missed out on the last A80L deal and have regrets, then this is your shot at getting the TV at a reduced price once again. Just make sure you use code SONY10 at checkout for the full savings.

Looking for one of the bigger models? Fret not, as Sevenoaks has enticing deals on the 65- and 77-inch variants of this TV, where a similar £1200 saving can be made on both sizes. 

Sony XR-55A80L 2023 OLED TV £2399 £1259 at Amazon (save £1140)SONY10

Sony XR-55A80L 2023 OLED TV £2399 £1259 at Amazon (save £1140)
Our favourite performance-per-pound TV of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a picture that balances the spectacular with the cinematically subtle with absolute aplomb. It sounds good by TV standards, too, and has a solid gaming feature set. Use code SONY10 for the full discount. 

Sony XR-65A80L 2023 OLED TV £2999 £1799 at Sevenoaks (save £1200)SONY10

Sony XR-65A80L 2023 OLED TV £2999 £1799 at Sevenoaks (save £1200)
We haven't reviewed the larger Sony A80L OLED TV, but we have it on good authority that its performance should be just as good as the smaller variant. If you want a screen with masterful contrast at a larger size, then look no further. And with a ludicrous £1200 slashed from the price, this TV is an even bigger bargain. Use code SONY10 for the full discount. 

Sony XR-77A80L 2023 OLED TV £2999 £2799 at Sevenoaks (save £1200)

Sony XR-77A80L 2023 OLED TV £2999 £2799 at Sevenoaks (save £1200)
We reviewed the A80L at 55 inches, so cannot say for sure that performance will be identical at this larger size; however, we anticipate that most of the positive qualities that we liked from that smaller model should be present here. 

While 2023 was awash with next-generation QD-OLED and MLA OLED TVs, Sony proved that 'standard' OLED technology (often referred to as 'WOLED' because of its use of a white sub-pixel) is capable of absolutely stunning results when it's tuned with care and attention. 

The A80L produces an image that pops with vibrant colours and superb contrast, yet combines that with a naturalism and subtlety that means you're always seeing movies and TV shows as intended. It balances all of these desirable picture traits to create an image that is nothing short of dazzling, allowing it to beat the likes of LG's C3 and Panasonic's MZ1500 OLED TVs.

The Acoustic Surface Audio+ technology, which uses actuators that vibrate the whole screen in order to make sound, ensures that the audio and imagery are spatially connected in a way that non-Sony TVs can't match, and the A80L sounds direct, detailed and open by general TV standards, too.

While the LG C3 is still an impressive and very likeable TV, we felt that LG didn't differentiate it from the C2 enough, despite increasing the price at launch. The A80L, on the other hand, is a startling step forward and the best performance-per-pound TV of the year so far, particularly with this discount. LG has thankfully rectified this with the C4, which we felt performed much more competitively with the A80L, although that TV is newer and, as to be expected, more expensive. 

You might still want to consider the LG C3 if you're a hardcore gamer, though, as it has four HDMI 2.1 ports (the Sony A80L has just two, of which one also handles eARC duties) and supports Dolby Vision gaming and HGiG, which the Sony doesn't. For everyone else, though, the Sony A80L is a brilliant buy.

There's also the Bravia 8 to consider, which has just replaced the A80L. We haven't tested that TV yet so cannot verify whether it's a worthy follow-up to this Award-winner, however, Sony claims that the new model is brighter and it leverages the new Bravia XR Processor too. That model is also much more expensive currently, so if you're after a better-value model, then the A80L is seriously worth a look, especially with over a thousand pounds of savings. 

MORE: 

Read our review of the Sony A80L (XR-55A80L)

Our picks for the best OLED TVs in 2024

The best 55-inch TVs: smart, HDR, 4K, and OLED options

Senior Staff Writer

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.

With contributions from
Read more
A Sony A95L TV on a red background with a tag next to it reading "What Hi-Fi? Black Friday Deals"
Black Friday was yesterday but the awesome Sony A95L QD-OLED TV is even cheaper today
Sony Bravia 8 65-inch OLED TV
The best Sony Bravia 8 deals – find the lowest price on this Award-winning OLED TV here
Panasonic Z95A on a red background with a tag reading "What Hi-Fi? Black Friday Deals"
One of the best OLED TVs of 2024 is down to a record-low price thanks to this Black Friday deal
Sony Bravia 8 TV on a green background with "What Hi-Fi? Black Friday Deals" badge
Get an extra £200 off the Sony Bravia 8 with this fresh Black Friday OLED TV deal
Sony Bravia 8 65-inch OLED TV in corner of testing room on wooden AV rack with insects on screen
Sony Bravia 8 (K65XR80)
55-inch Sony A80L on a wooden stand with an image from animated TV show Agent Elvis on the screen
Best Sony TVs 2025: 6 top OLEDs and Mini LEDs fully reviewed
Latest in Televisions
TCL 85C805K 4K TV
This Award-winning 85-inch TCL Mini LED TV is unbelievably cheap right now
Amazon Fire TV Omni Mini-LED 65-inch TV
Amazon Fire TV Omni Mini-LED (ML65F700)
Samsung QE65S95D QD-OLED TV
This five-star Samsung S95D OLED TV has hit its lowest price ever
Apple HomePod 2 with Apple TV 4K
The new iPhone SE 4 could be cool – but I want a proper OLED Apple TV
TCL 32SF540K 32-inch TV
My favourite 32-inch TV is cheaper than ever right now
Hisense U7N (65U7N) mini LED TV
I’ve tested some of the best and the big problem with Mini LED TVs is they try too hard
Latest in News
Sony WF-C700N held in the hand
Sony WF-C700N sequel leak teases improved ANC and battery, but will they get better codec support?
TCL 85C805K 4K TV
This Award-winning 85-inch TCL Mini LED TV is unbelievably cheap right now
AirPods Pro 2 on a chair outside
Hearing aid features have now come to the AirPods Pro 2 in the UK
Michell Apollo phono stage with Muse power supply
Michell's high-end Apollo phono stage and Muse power supply are designed to preserve "the integrity of the music" for vinyl enthusiasts
Musical Fidelity B1xi
Musical Fidelity's new stereo amplifier houses HDMI ARC and a built-in phono stage
A close-up of the FiiO FT7 headphones' earcups.
FiiO's FT7 flagship headphones take the fight to pricier rivals