Audio-Technica's new batch of Sound Burger record players gets official release date, new colours added

Audio Technica Sound Burger
(Image credit: Audio Technica)

Audio-Technica has revealed an official date for the latest re-release of its classic Sound Burger portable turntable. The audio brand announced the return of its retro vinyl spinner in 2022 for its 60th-anniversary celebrations, before it was revealed that the Burger would return for a third run earlier this year (the first batch sold out in days, apparently), along with some brand new colour options. 

We covered Audio-Technica’s third release of the Sound Burger to satisfy demand earlier this year, but it’s only now that we’ve finally received the news of when you’ll be able to get your hands on the latest version of one of the most unique turntables in all of hi-fi. 

The Audio-Technica Sound Burger, also known as the AT-SB727, will now be available in black and white colours from today, 31st May 2023, exclusively at www.audio-technica.com, retailing at £199.99 / $199 / €229 / AU$429. 

There’s also a yellow version incoming, although you’ll have to wait a little bit longer for this one as it will be available in summer 2023, with no specific date yet given.

MORE:

Check out the best record players around

Saving money? These are the best budget turntables

Going wireless? Here are the best Bluetooth turntables for streaming vinyl 

Harry McKerrell
Senior staff writer

Harry McKerrell is a senior staff writer at What Hi-Fi?. During his time at the publication, he has written countless news stories alongside features, advice and reviews of products ranging from floorstanding speakers and music streamers to over-ear headphones, wireless earbuds and portable DACs. He has covered launches from hi-fi and consumer tech brands, and major industry events including IFA, High End Munich and, of course, the Bristol Hi-Fi Show. When not at work he can be found playing hockey, practising the piano or trying to pet strangers' dogs.

Read more
Gadhouse Cosmo Solar Edition Turntable in four colours
This bonkers new portable turntable has a retro iMac design and a *checks notes*...radio tuner?
Mixx Revival 65 Turntable
Mixx’s Revival 65 turntable blends vintage charm with modern connectivity
Lenco LBTA-165
Lenco's trinity of turntables promises user-friendly features at competitive price points
Victrola Wave turntable and Tempo speakers in black on a sideboard
Victrola drops Bluetooth turntables with streaming smarts and an all-in-one vinyl system at CES 2025
Pro-Ject AC/DC Turntable
Pro-Ject's AC/DC Turntable wants to put your vinyl on the highway to heaven, not hell
Pro-Ject T1 Evo
Pro-Ject's affordable turntable range promises high-fidelity sound and versatile features
Latest in Turntables
iFi Zen Phono 3 phono stage
iFi Zen Phono 3
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall
The Vinyl Factory
Vinyl and CD recycling scheme reboots in the UK – and major indie record stores are onboard
The Ando Ando Ando Vinyl Record Watch with a brown leather strap being held in the hand.
Oh, this old thing? It's just a watch inspired by the Technics SL-1200 record player
The Clearaudio Diamond Jubilee MC cartridge on a bed of diamonds.
This moving coil cartridge costs as much as a family hatchback
Bang & Olufsen Beogram 4000c
Bang & Olufsen has given its iconic Beogram 4000 Series turntable a stylish rebirth – but good luck getting one!
Latest in News
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position