Audio Technica introduces entry-level VM95 range of cartridges

In addition to launching its first ever pair of true wireless buds, Audio Technica has today announced the launch of six new budget moving-magnet cartridges - one of which succeeds the company’s AT95E budget cartridge that appears on the AT-LP5 turntable we handed five stars and an Award to.

Audio Technica claims the AT-VM95E (£44) improves on the AT95E’s output level, dynamic range and frequency response, with its aluminium cantilever, elliptical stylus and new coil design delivering an increased output of 4mV.

Below the 95E sits the AT-VM95C (£29), which is furnished with a conical stylus plus new aluminium cantilever and coil designs.

Next up are the AT-VM95EN (£99) and AT-VM95ML (£149), which feature elliptical and Line Contact MicroLinear styluses, respectively.

The AT-VM95SH (£179), meanwhile, sports a Line Contact Shibata stylus.

Last but not least, the AT-VM95SP (£69) has been designed exclusively for 78rpm SP records.

Read more:

IFA 2018: news, rumours and what to expect

Best turntable cartridges 2018

Libratone announces Zipp 2 and Zipp Mini 2 smart speakers with Alexa

The Pioneer UDP-LX500 is a £1000 4K Blu-ray player

Sonos deal: save £39 on two Sonos Ones, £100 off new Beam bundle

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of the brand's sister magazines Down Under – Australian Hi-Fi and Audio Esoterica. During her 11+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.

Latest in Cartridges
The Clearaudio Diamond Jubilee MC cartridge on a bed of diamonds.
This moving coil cartridge costs as much as a family hatchback
JICO Clipper MM cartridge
JICO's distinctive MM cartridge offers a flexible, dual-fit design for your vinyl needs
Nagaoka MP-200 moving magnet cartridge on wooden table in front of flower picture
Nagaoka MP-200
Rega Nd7 cartridge on Planar 8 turntable
Rega launches a trio of cartridge options for its five-star Planar turntables
Audio-Technica AT-ART1000X cartridge on record groove
Audio-Technica's flagship MC cartridge promises "unparalleled" vinyl performance
Vertere Dark Sabre MM cartridge playing on vinyl record
Vertere Dark Sabre
Latest in News
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall