Audio Technica challenges Rega territory with new AT-LPW50PB turntable

Audio Technica challenges Rega territory with new AT-LPW50PB turntable
(Image credit: Audio Technica)

Audio Technica is one of the better-known purveyors of good quality, affordable turntables – not all that surprising considering its 50-year experience in manufacturing turntables and phono cartridges.

Today, at CES 2020, the Japanese audio brand has launched a deck at the higher end of its typical price spectrum. The Audio Technica AT-LPW50PB (£379/$399) is a belt-driven model that, instead of featuring the bells and whistles of some of its USB output- or Bluetooth-toting siblings, focuses purely on performance. 

The AT-LPW50PB has a professional-grade anti-resonant aluminium platter, a carbon fibre tonearm, and an AT-VM95E moving magnet cartridge that can later be upgraded to another VM95 series cartridge. A built-in phono preamp means owners have the option to connect the turntable directly to an amplifier or pair of powered speakers.

Audio Technica has chosen a sensor-monitored motor to ensure the accuracy of its platter rotation speed (either 33 1/3RPM or 45RPM), while the included AC adapter handles the AC/DC conversion away from the turntable’s chassis to minimise music signal interference.

Boxed with a dual RCA cable, 45 RPM adapter, removable dust cover, rubber mat and height-adjustable isolation feet, the AT-LPW50PB will be available from this month, priced at £379 ($399). As it positions itself between Rega’s class-leading Planar 1 and Planar 3/Elys2 models price-wise, it has some task on its hands to make a big noise in this territory. That said, if any brand can...

MORE:

CES 2020: news, highlights and best new products

Best record players 2020: best turntables for every budget

Best budget record players 2019: USB, Bluetooth

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her 10+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.

  • Kasperv
    Hi there, great review but i'm left with a question. I'm looking for a mid-range priced turntable, and it won't be a surprise if i'm considering this turntable besides the Rega Planer 2. As noted in the review, this Audio-Technica is placed between the Rega Planer 1 and the Rega Planer 3. This means it would be placed right beside the Rega Planer 2. How will those two turntables perform to each other? Especially in terms of sound quality? Also when the Audio-Technica would be upgradet with a better element, like the AT-VM95EN/H. With this upgrade the price will be quite the same as the Planer 2.

    Thank you in advance.

    With kinds regards,
    Kasper
    Reply
  • GSV Ethics Gradient
    Kasperv said:
    Hi there, great review but i'm left with a question. I'm looking for a mid-range priced turntable, and it won't be a surprise if i'm considering this turntable besides the Rega Planer 2. As noted in the review, this Audio-Technica is placed between the Rega Planer 1 and the Rega Planer 3. This means it would be placed right beside the Rega Planer 2. How will those two turntables perform to each other? Especially in terms of sound quality? Also when the Audio-Technica would be upgradet with a better element, like the AT-VM95EN/H. With this upgrade the price will be quite the same as the Planer 2.

    Thank you in advance.

    With kinds regards,
    Kasper
    I'd recommend you ask this question in the turntable section - this sub forum isn't widely read.
    Reply
  • Kasperv
    12th Monkey said:
    I'd recommend you ask this question in the turntable section - this sub forum isn't widely read.
    Thanks for the tip! I will ask my question there.
    Reply