Apple reveals "4K HDR" films on iTunes – 4K Apple TV incoming?
Eagle-eyed users have spotted 4K HDR labelling on iTunes movie downloads, the surest sign yet that we might see a new 4K Apple TV box.

The Apple rumour mill rarely has a day off, but the latest news snippet is at least little more concrete than usual. It concerns 4K films on iTunes and comes from Apple itself, after users spotted some movie content on iTunes being listed as "4K, HDR".
In a thread that started on MacRumours, user Tomas Jackson showed that the movie Passengers registers as 4K HDR in the 'Type' column of his purchase history. The movie could only be downloaded in HD - so hold your Ultra HD horses - but it suggests Apple might be gearing-up for a 4K launch and inadvertently revealed a little too much information in the process.
The "4K, HDR" badge has been spotted by users in the UK and Canada, suggesting something is in the works.
Films from Columbia and Warner Bros. were spotted showing as "4K, HDR", including Fantastic Beasts and Where to Find Them, which could imply that these two film houses are preparing for 4K iTunes support.
We've mentioned before that Apple is rumoured to be working on a 4K HDR Apple TV, and this news only bolsters the expectation. That said, hi-res audio rumours have surrounded iTunes for years and have yet to come fruition. It's fair to say the 4K market is a fair bit bigger, so maybe this time we can have more confidence...
Read more:
The best What Hi-Fi? deals of the month
Get the What Hi-Fi? Newsletter
The latest hi-fi, home cinema and tech news, reviews, buying advice and deals, direct to your inbox.
Apple discontinues iPod Nano and iPod Shuffle
That Was Then... Apple iPod review
Best TV deals – OLED, smart, HD, 4K TV
4K Ultra HD Blu-ray: all the 4K discs on sale and coming soon
LG invests £1bn into OLED development
Adam was a staff writer for What Hi-Fi?, reviewing consumer gadgets for online and print publication, as well as researching and producing features and advice pieces on new technology in the hi-fi industry. He has since worked for PC Mag as a contributing editor and is now a science and technology reporter for The Independent.











