Apple reportedly developing new video service with free original content

Remember last summer when Apple said it was going to invest $1bn on producing its own original content over that next twelve months?

Well, we now know more about when and where we can expect to see that content - and unsurprisingly, it’s good news for users of Apple devices.

Determined to become a TV titan alongside the likes of Netflix and YouTube, Apple is developing a new video service that will combine original content and existing third-party subscription services, according to reports by CNBC.

The service’s Apple-produced content will be free to Apple device owners, while the subscription ‘channels’ (such as HBO in the US) that sit next to it in Apple's TV app will allow users to subscribe to them. You won't have to open that service’s individual app separately. One can only speculate if and how that will be adapted for the UK video service market.

The report continues to say that owners of Apple’s iPhones, iPads and Apple TVs will be able to see the unfinished service in the pre-installed ‘TV’ app. Apple plans to officially debut the revised TV app early next year.

If previous reports are true, Apple device owners could have as many as twenty free Apple shows to binge on, plus a new video service package to access them through, in the next six months.

MORE:

Apple TV 4K gets Dolby Atmos update

Apple iPhone XS Max review

102 class-leading products win What Hi-Fi? Awards

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of the brand's sister magazines Down Under – Australian Hi-Fi and Audio Esoterica. During her 11+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.

Latest in TV Streaming Services
Formula 1
US readers rejoice – F1's getting a key upgrade UK fans have enjoyed for ages
Cobra Kai
The 'perfect' and 'emotional' finale to Netflix's action-packed hit series is finally here
Emily in Paris
Netflix's UK prices are rising – here's how much more you'll pay
BBC
Netflix viewers may soon have to pay the BBC licence fee – and I think it's a good idea
A TV showing the new Now home page with Free Guy as the featured selection. Two people sitting in the foreground watching the TV in a modern living room environment.
Now TV to receive a major overhaul with new features and a fresh look later this month
DC League of Legends Super-Pets
This "cute superhero romp" from DC Comics arrives on Netflix just in time for family movie night
Latest in News
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall