Apple raises UK App Store prices

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Change to Apple's pricing structure has seen the UK cost of apps and games increase from between 4% to 25%

App Store

Apple last night increased the UK prices of apps and games on its App Store, following a change to its pricing structure.

When an app is submitted to Apple for sale on the App Store, developers pick a set price from a tier set by Apple, rather than setting the price themselves. When those tiers are changed by Apple, the price can go up (or down).

So now the cheapest apps, which were 59p, have gone up to 69p (an increase of 16.9%). £1.19 apps now cost £1.49 (+25%), £1.79 becomes £1.99 (+11%), £4.99 becomes £5.49 (+10%) and so on.

Only the £2.99 tier remains the same, with no increase.

The lowest increase is 4.2% (£2.39 goes to £2.49), while the steepest is 25% with £3.99 becoming £4.99.

Prices in the US App Store have remained the same, while in Japan they've dropped.

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.