Apple Music has announced a new series, focusing on a different emerging artist each month. Called Up Next, it will comprise a mini-documentary, spotlight on the artist's latest album, an interview with Beats 1 DJ Zane Lowe and special playlists.
Chosen artists will also feature on The Late Late Show with James Corden, which is a partner of the programme, CMU reports.
First up is 6LACK (pronounced 'Black'), a singer/songwriter/rapper from Atlanta. He's best known for last year's single PRBLMS, and is signed to both LoveRenaissance and Universal's Interscope Records labels.
MORE: Apple Music vs Spotify - which is better?
It's not the only piece of original video content coming to Apple Music. The streaming service announced last week it will be the exclusive home to a documentary about music industry legend Clive Davis. Clive Davis: The Soundtrack of Our Lives will tell the story of Davis's career working with Bruce Springsteen, Carlos Santana, Earth, Wind & Fire, Puff Daddy and Whitney Houston, among others.
It also recently signed 808 The Movie (a documentary about the Roland TR-808 drum machine), and Taylor Swift's concert film of her album 1989. Plus an app-based reality show called Planet of the Apps and, of course, Carpool Karaoke.
Not to be outdone, Spotify has announced a few exclusive shows of its own, among them a hip-hop take on Carpool Karaoke and a documentary about Metallica's early years.
