Apple music streaming: Beats-based service plans revealed

The Cupertino tech giant has been expected to launch a Spotify-rivalling paid streaming service since completing the Beats deal, with plenty of rumours suggesting what it might look like.

And now it appears we have some idea of how Apple plans to take on the streaming services at their own game - after 9to5Mac reported multiple sources with "in-depth details".

MORE: Apple posts record $74.6bn revenue; iPhone sales up, iPad sales down

Apple's new service has yet to be given a name, but the most unsurprising detail is that the company aims to make full use of Beats Music's technologies and music content. The service is also completely designed in-house.

It's also believed that Apple is planning to "deeply integrate" Beats into iOS, iTunes and Apple TV – new Music apps complete with the Beats influence are being developed for multiple iOS devices.

The cloud-based service will base itself around your music library, with its search function allowing you find any song in the Beats catalogue to stream directly, and it will add it to your personal collection.

MORE: Monster CEO – Apple's Beats deal is "steal of the century"

Elsewhere, it's predicted that you'll be able to select specific tracks to store on your devices or keep in the cloud. Beats' Playlists, Activities and Mixes features will also be carried across the service.

In terms of design, we're expecting to see the Beats black-and-red theme abandoned in favour of a new Apple-designed interface that fits more closely with iTunes and the iOS Music app.

Existing Beats Music subscribers will also be able to merge their accounts with iTunes or Apple ID profiles and migrate their libraries at the same time. Current iTunes features will also remain.

MORE: Apple buys Beats for $3bn

With Apple going up against some well-established services in the streaming market, cost is likely to be an important factor in gaining momentum.

Beats Music is currently priced at $10 per month or $100 per year, but sources have told 9to5Mac that Apple is looking at an $8 per month model – undercutting Spotify and many others.

And what about that all-important launch? Well, the March release predicted late last year now seems a little premature, so it's now thought that June's Worldwide Developers Conference is a possibility.

MORE: Best music streaming services 2015 – comparison review

[via 9to5Mac]

Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist. 

Latest in Music Streaming
Spotify screenshot banner image
Spotify Hi-Fi quality and gig benefits expected in 2025 via $6 Music Pro add-on
System of a Down Toxicity album cover
I use this acclaimed album for testing all the time – you should use it to rock your system's world
Bjork Post album cover
Treat your hi-fi system to these 11 incredible albums celebrating their 30th birthday this year
Amazon Music Screenshot
Amazon Music just lost its biggest selling point with its latest price hike
Gregory Alan Isakov with the Colorado Symphony Orchestra
What Hi-Fi? reviewers share their favourite-ever albums for testing hi-fi
Presto music screenshot
There's a new music streaming service in town – and it promises to pay artists a lot more
Latest in News
Musical Fidelity B1xi
Musical Fidelity's new stereo amplifier houses HDMI ARC and a built-in phono stage
A close-up of the FiiO FT7 headphones' earcups.
FiiO's FT7 flagship headphones take the fight to pricier rivals
A grey WiiM Vibelink Amp on a wooden cabinet between two bookshelf speakers.
The WiiM Vibelink Amp is WiiM's first integrated amp with no streaming elements
Q Acoustics 3050i
Save £650 on this five-star Q Acoustics 5.1 home cinema setup
Optoma Photon Go on white background
Optoma's new on-the-go projector is set to be one of the cheaper USTs on the market
Marantz Cinema 30 AVR
Our Award-winning reference Marantz AVR is still selling at its best price ever