Apple music streaming: Beats-based service plans revealed

The Cupertino tech giant has been expected to launch a Spotify-rivalling paid streaming service since completing the Beats deal, with plenty of rumours suggesting what it might look like.

And now it appears we have some idea of how Apple plans to take on the streaming services at their own game - after 9to5Mac reported multiple sources with "in-depth details".

MORE: Apple posts record $74.6bn revenue; iPhone sales up, iPad sales down

Apple's new service has yet to be given a name, but the most unsurprising detail is that the company aims to make full use of Beats Music's technologies and music content. The service is also completely designed in-house.

It's also believed that Apple is planning to "deeply integrate" Beats into iOS, iTunes and Apple TV – new Music apps complete with the Beats influence are being developed for multiple iOS devices.

The cloud-based service will base itself around your music library, with its search function allowing you find any song in the Beats catalogue to stream directly, and it will add it to your personal collection.

MORE: Monster CEO – Apple's Beats deal is "steal of the century"

Elsewhere, it's predicted that you'll be able to select specific tracks to store on your devices or keep in the cloud. Beats' Playlists, Activities and Mixes features will also be carried across the service.

In terms of design, we're expecting to see the Beats black-and-red theme abandoned in favour of a new Apple-designed interface that fits more closely with iTunes and the iOS Music app.

Existing Beats Music subscribers will also be able to merge their accounts with iTunes or Apple ID profiles and migrate their libraries at the same time. Current iTunes features will also remain.

MORE: Apple buys Beats for $3bn

With Apple going up against some well-established services in the streaming market, cost is likely to be an important factor in gaining momentum.

Beats Music is currently priced at $10 per month or $100 per year, but sources have told 9to5Mac that Apple is looking at an $8 per month model – undercutting Spotify and many others.

And what about that all-important launch? Well, the March release predicted late last year now seems a little premature, so it's now thought that June's Worldwide Developers Conference is a possibility.

MORE: Best music streaming services 2015 – comparison review

[via 9to5Mac]

Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist. 

Latest in Music Streaming
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
George Benson Give Me the Night album cover
This Quincy Jones-produced disco tune has become my go-to test track – and taught me a valuable lesson about hi-fi, too
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Apple Music Classical
Apple Music Classical lands on the web – but there's bad news for Mac users
Nirvana In Utero album cover
11 of the best closing tracks for testing your headphones or hi-fi system
Spotify updates its homescreen
An agonising timeline of our eight-year wait for lossless Spotify HiFi streaming
Latest in News
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall