Apple launches 'iTunes in the cloud' movies in the UK and Ireland

Apple has brought its iTunes in the cloud film service to the UK, Ireland and 38 other countries, following its launch in the US last year.

The service lets subscribers watch films bought on iTunes through their iPad or iPhone, downloading them from the cloud when required.

Apple says it has secured rights deals with major studios including Universal, Warner Bros, ABC-Disney, Fox, Paramount and Sony Pictures to make films such as Sherlock Holmes and Bridesmaids available from today.

This latest development means UK users can store music, music videos, movies, TV shows, apps and books purchased through iTunes in the cloud.

Rivals such as Google and Amazon have yet to agree rights deals with the Hollywood studios to allow cloud-based storage of films in the UK.

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Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.

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