Apple launches iPhone XS and XS Max with Super Retina OLED displays

Apple has launched two new iPhones, the iPhone XS and the iPhone XS Max. The two phones both feature a new Super Retina OLED screen, but come in two different screen sizes. And yes, they still have a notch.

The iPhone XS has a 5.8in screen, while the XS Max features a 6.5in display – Apple's largest-ever iPhone. Using OLED technology and with support for Dolby Vision and HDR10, the phones have 2.7 million and 3.3 million pixels respectively, and claim the best display performance on an iPhone. 

"The most advanced iPhone we've ever created," was, unsurprisingly, how Apple heralded its new smartphones. The phones, which were accidentally leaked by Apple itself this morning, use surgical grade stainless steel and sport a new gold finish.

The new iPhone XS and XS Max feature IP68 waterproofing, 3D Touch, a faster, more secure Face ID and Apple's new A12 Bionic chip. 

It's the first 7 nanometer chip, with 6.9 billion transistors. It's a "6-core CPU", with two performance cores and four for efficiency. It's billed as 50 per cent faster than the current A11 chip and promises to power better performance across the phone, from the camera to games. 

And the cameras have been upgraded. There's a 12MP wide-angle camera, 12MP telephoto lens, 7.2MP front camera and improved True Tone flash. There's a new Smart HDR feature for maximising colour performance, too. The faster sensor allows for better videos, and you can record 4K video with stereo sound. 

How about battery life? The iPhone XS claims 30 minutes more life compared to the iPhone X, while the XS Max delivers an hour and a half extra juice.

The new iPhones feature dual SIM capability and promises faster networking.

Prices start at £999 for the 64GB XS, rising to a whopping £1449 for the 512GB XS Max. Better start saving now then.

MORE: 

A brief history of the Apple iPhone

Apple iPhone 8 Plus review

Apple iPhone X review

How HomePod was made: a tale of obsession from inside's Apple audio labs

Apple AirPlay 2: everything you need to know

Best Apple deals

Insert quote here

Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).

Latest in Smartphones
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
iPhone 16 Plus smartphone
Got an old iPhone? We'll help you decide on how to upgrade
iPhone 16e in black and white on a white background
iPhone 16e vs Sony Xperia 10 VI: what are the differences?
A blue iPhone 16 pictured next to a white iPhone 16e
The iPhone 16e's downgrades are in all the right places if, like me, movies on the move are your priority
iPhone 16e on white background
Apple officially unveils the affordable iPhone 16e complete with an OLED display and Dolby Atmos support
A blue iPhone 16 pictured next to a white iPhone 16e
iPhone 16e vs iPhone 16: what's the difference, and which one should you buy?
Latest in News
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position
Apple AirPods Max 2024 in blue finish on bookshelf
Lossless audio and wired listening finally comes to AirPods Max
iFi Valkyrie in gold with a laptop
iFi's flagship iDSD Valkyrie DAC/amp teases cutting-edge tech for a sound that's worthy of Valhalla