Apple launches Apple Store app for iPhone

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The app is now available in the UK and allows you to customise products, find your local store and book appointments at the 'Genius Bar'

Apple's Apple Store app for iPhone

Apple has launched the Apple Store app for iPhone in the UK.

The app allows you to browse products and stores, customise your purchase and book appointments with Apple's product gurus at the Genius Bar.

Apple Store doesn't allow you to buy directly but does allow you to customise and reserve your product.

You can also browse Apple stores, check opening hours, find out about workshops and events, and sign-up to the company's One to One service.

The Apple Store app is available today to download for free from the App Store.

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Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).