Apple iPhone 4S gets 1 million pre-orders in 24 hours

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Apple has claimed pre-orders for the new iPhone 4S are more than any other previous Apple product

Apple iPhone 4S

Apple has announced that more than 1 million people have pre-ordered the iPhone 4S – the highest first day pre-orders for any Apple product.

Around 600,000 people pre-ordered the iPhone 4, the previous record, though it's worth pointing out, which Apple doesn't, that the iPhone 4S is available on more networks.

The iPhone 4 was limited to one network in the US, while the iPhone 4S is available on three networks. You might therefore cheekily ask if that figure shouldn't be higher...

"The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched," said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.

The new iPhone 4S, which was announced last Tuesday, will go on sale in the UK at 8am on Friday 14th October.

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Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).