Apple unveils iPhone 16 and 16 Pro with the largest display yet – but key AI feature is missing at launch

iPhone 16 in blue on a white background
(Image credit: Apple)

Apple has officially unveiled the iPhone 16 series of smartphones, with a quartet of new handsets offering a handful of upgrades over last year's iPhone 15 roster. The new lineup was announced at the "It's Glowtime" event and, say it with us now, they're the best iPhones yet (according to Apple). 

As we've come to expect, there are two versions of the iPhone 16 and two further size options to choose from. We have the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max, and after the iPhone 15's fairly radical redesign, the 16 series is more focused on under-the-hood upgrades.

The new devices come with Apple's latest processor; the A18 on the standard iPhone 16 and the A18 Pro on the Pro and Pro Max devices, and these new chips are the key to Apple's new AI tools. Apple Intelligence, as the company has wittily named it, is Apple's answer to Google's blossoming Gemini artificial intelligence system, meaning it will introduce smart text formatting, advanced photo editing, on-device image generation and a smarter Siri assistant. Unfortunately, Apple Intelligence won't be launching alongside the release of the iPhone 16, with Apple touting it to be a free software upgrade later down the line. 

Both devices are expected to launch with iOS 18 too, which includes deeper home and lock screen customisation, a redesigned control centre, general updates to Apple's iOS apps across the board and a reduced latency game mode which makes Bluetooth controllers and AirPods more responsive. 

As for new picture and sound upgrades, Apple is playing coy as it often does, but we are hopeful for upgrades in these key areas. The iPhone 15 introduced a 2000 nit display which was brighter than its predecessor, and it supported Dolby Vision, and the iPhone 16 appears to feature the same specs. The 16 and 16 Plus also come in the same 6.1- and 6.7-inch screen sizes as the 15 series, with all models in the new range sporting the OLED displays. 

The Pro and Pro Max once again bring the ProMotion display technology into the mix, which is Apple's term for high refresh rate mobile displays. While we're still waiting for this to trickle down to the standard models, Apple is firmly of the opinion that its standard models are better served by 60Hz displays while the Pro models have a variable refresh rate of 10Hz to 120Hz. 

iPhone 16 Pro line-up

(Image credit: Apple)

As for exterior upgrades, the standard model sports a vertically stacked dual camera stack that reminds us of the iPhone 11, alongside a new camera control button for quick launching and interacting with the camera app. Furthermore, it gets the action button first introduced on the iPhone 15 Pro Max which can be customised to launch apps or use control centre tools. 

Speaking of the camera, Apple has carried the 48MP main sensors from the 15 series and paired it with an upgraded ultrawide lens and a larger aperture for better low-light performance and autofocus. The Pro models get a higher resolution 48MP ultrawide and a 12MP telephoto zoom lens, alongside the 48MP main shooter of the standard 16 model. 

Despite Apple claiming them to have a "stunning new design", the iPhone 16 Pro and Pro Max look practically identical to their predecessors. They do, however, feature a larger display (6.3- and 6.9 inches respectively) with the thinnest borders on an iPhone yet, and a familiar titanium frame as seen on the 15 Pro. It's touted to have "the best iPhone battery life ever" too, with all models in the new range reportedly getting prolonged battery life. 

The iPhone 16 and 16 Plus come in three bold new colours – blue, teal and pink – alongside the returning black and white, while the 16 Pro and Pro Max come in four colours: black titanium, white titanium, natural titanium and desert sand titanium. Pricing is as follows for the new models:

  • iPhone 16: £799 / $799 / AU$1399 
  • iPhone 16 Plus: £899 / $899 / AU$1599
  • iPhone 16 Pro: £999 / $999 / AU$1799
  • iPhone 16 Pro Max: £1099 / $1099 / AU$2149 

MORE:

iPhone 16: everything you need to know

And iPhone 16 Pro: price, release date and more

Read our full iPhone 15 Pro Max review

Senior Staff Writer

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.

Read more
iPhone 16 Plus smartphone
Got an old iPhone? We'll help you decide on how to upgrade
iPhone 16 smartphone
iPhone 17: release date rumours, price leaks, possible specs and features
iPhone 16e on white background
Apple officially unveils the affordable iPhone 16e complete with an OLED display and Dolby Atmos support
The Samsung Galaxy S25 held in front of a phone displaying other handsets in the S25 range. On screen is the home screen.
Samsung Galaxy S25 vs iPhone 16: how do they compare?
A blue iPhone 16 pictured next to a white iPhone 16e
iPhone 16e vs iPhone 16: what's the difference, and which one should you buy?
iPhone 16e in black and white on a white background
iPhone 16e vs Sony Xperia 10 VI: what are the differences?
Latest in Smartphones
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
iPhone 16 Plus smartphone
Got an old iPhone? We'll help you decide on how to upgrade
iPhone 16e in black and white on a white background
iPhone 16e vs Sony Xperia 10 VI: what are the differences?
A blue iPhone 16 pictured next to a white iPhone 16e
The iPhone 16e's downgrades are in all the right places if, like me, movies on the move are your priority
iPhone 16e on white background
Apple officially unveils the affordable iPhone 16e complete with an OLED display and Dolby Atmos support
A blue iPhone 16 pictured next to a white iPhone 16e
iPhone 16e vs iPhone 16: what's the difference, and which one should you buy?
Latest in News
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall