Apple and Google to bid for Premier League football coverage?

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The two tech behemoths are rumoured to be ready to enter the running for live Premier League football rights

Apple TV

Apple and Google are set to join Sky, ESPN and Al-Jazeera in a battle for the rights to show Premier League football.

The two technology giants are said to be keen to enter the market, reports the Daily Mail, with the rights up for tender before the end of this season

The UK TV broadcast rights generated £1.782bn when they were sold for the period 2010-2013, with Sky and ESPN the key players.

Apple already has rights deals in place for basketball and baseball in the US, offering live coverage to Apple TV owners.

With Apple TV and Google TV yet to take off in the UK, could it be that the companies see live football as a possible catalyst?

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Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).