Apple admits talks but won't be buying Imagination Technologies

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Apple has released a statement revealing it had discussions with Imagination Technologies, the owner of the Pure Digital radio brand.

Our Apple cup runneth over today, as hot on the heels of the release of the iPhone SE and new iPad Pro comes a statement from Apple on the subject of Imagination Technologies.

British tech company Imagination revealed in February that it would be restructuring the business in an effort to cut costs, with the loss-making Pure radio business put up for sale.

Ars Technica reported today that Apple was in talks to buy the entire Imagination Technologies company, with an eye on its main business of graphics processing chips, which have previously been used in Apple products.

Apple has since moved to quash the rumours, releasing a brief statement to the London Stock Exchange: "From time to time, Apple talks with companies about potential acquisitions. We had some discussions with Imagination, but we do not plan to make an offer for the company at this time."

The Imagination Technologies share price leapt by 20 per cent after the rumours of a possible buy-out, but the price has dipped to around 6 per cent up on its opening price following the release of Apple's statement. As yet there's no further news on Imagination Technologies or indeed the Pure radio business.

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Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).