Android overtakes iOS in the UK smartphone market

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published

A survey for The Guardian shows Android has pushed Apple's iOS operating system into second place in the UK

Samsung Galaxy S2

Android has pushed Apple's iOS operating system into second place in the UK smartphone market.

A survey by Kantar Worldpanel ComTech for The Guardian shows that Google's mobile OS now has a 36.9% share of the UK smartphone market, while Apple's iPhone comes in second with a share of 28.5%.

The survey doesn't split out share by individual mobile phone brands, but it's likely Apple is the most-used brand, says The Guardian, with Android handset sales split among brands such as Samsung, LG, HTC and Motorola.

If you bundle all the Android handsets together, they account for just under half the UK market, while Apple has nearly a third. BlackBerry-maker RIM has slumped to just over 15%.

Research for the survey was undertaken during the four weeks to 23 January 2012.

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.