Amazon Prime is becoming more expensive: up to 40% price rise incoming

Amazon Prime is becoming more expensive: up to 40% price rise incoming
(Image credit: Photo by Luis Quintero from Pexels)

Prime is getting pricier. UK customers will soon pay £95 a year, up from the current rate of £79, while the monthly fee will rise from £7.99 to £8.99. That's an annual rise of 20 per cent, though some European countries face rises of over twice that.

The European price rises come months after the e-tail giant hiked prices in the US. Amazon has blamed "increased inflation and operating costs", the FT reports.

France faces the sharpest price rise, a hike of 43 per cent, while Germany will see an increase of 30 per cent. 

The new prices take effect on 15th September.

While these rises are harsher than the 17 per cent hike Amazon gave US customers, it is the first price increase UK Prime customers have faced since 2014. It's estimated Amazon has 27 million Prime members in the UK.

Amazon has been splashing the cash of late. Its upcoming Lord of the Rings series is set to rival The Crown as the most expensive TV show ever made, while it also spent big on acquiring the rights to Premier League and Champions League football. Earlier this year, it completed its $8 billion takeover of the iconic MGM film studio.

It also gave its Prime Video streaming service a redesign recently.

Prime gives customers free one- to two-day shipping on thousands of items bought from Amazon, as well the Prime Video and Amazon Music streaming services. But with more young people cutting back on streaming services because of the rising cost of living, can Amazon convince them that Prime is still worth their money? Even the seemingly unassailable Netflix recently started losing customers, and is launching a cheaper, ad-supported tier in a bid to win them back.

MORE:

Read our Amazon Prime Video review

Amazon Prime Video tips: 4K, HDR, the app and other features

Which is for you? Amazon Prime Video vs Netflix – which is better?

Joe Svetlik

Joe has been writing about tech for 20 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine (now defunct), Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more. His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.

Read more
Emily in Paris
Netflix's UK prices are rising – here's how much more you'll pay
Netflix library
Netflix is hiking prices – and it could be the start of a trend
Amazon Music Screenshot
Amazon Music just lost its biggest selling point with its latest price hike
BBC
Netflix viewers may soon have to pay the BBC licence fee – and I think it's a good idea
Disney Plus home page
Best streaming services for movies and TV shows 2025
Spotify screenshot banner image
Spotify Hi-Fi quality and gig benefits expected in 2025 via $6 Music Pro add-on
Latest in TV Streaming Services
Formula 1
US readers rejoice – F1's getting a key upgrade UK fans have enjoyed for ages
Cobra Kai
The 'perfect' and 'emotional' finale to Netflix's action-packed hit series is finally here
Emily in Paris
Netflix's UK prices are rising – here's how much more you'll pay
BBC
Netflix viewers may soon have to pay the BBC licence fee – and I think it's a good idea
A TV showing the new Now home page with Free Guy as the featured selection. Two people sitting in the foreground watching the TV in a modern living room environment.
Now TV to receive a major overhaul with new features and a fresh look later this month
DC League of Legends Super-Pets
This "cute superhero romp" from DC Comics arrives on Netflix just in time for family movie night
Latest in News
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position