Amazon's Spring Deal Days sales event starts on Tuesday, so it must be spring.
This is one of Amazon's big four sales of the year. It has promised "hundreds of thousands" of deals, including on the best TVs, best headphones, best speakers, best soundbars and a lot more besides.
The sale lasts an entire week, ending on 31st March.
But you don't have to wait until next week to get a healthy discount. Some deals are already live! The Award-winning Sonos Beam (Gen 2) has plummeted in price, while the B&W Pi6 have hit their lowest ever price.
The Q Acoustics 5050 also have £130 off, and the Samsung HW-Q990D soundbar is almost half price. And the sale hasn't even started yet.
Spring Deal Days is basically this season's Prime Day. The deals are only available on Amazon, but you can expect other retailers to join in with discounts of their own. Which is good news for us punters.
As ever, you'll need Prime membership to be eligible for the deals. Prime costs £8.99 a month or £95 a year. But here's how to sign up for a free Amazon Prime trial and not pay a penny.
Why can you trust us? All of the below deals are on products that we have reviewed and can heartily recommend. Some of them aren't on Amazon as well – we're not loyal, and neither should you be.
Rest assured we only feature reputable retailers so you can buy with confidence.
Quick links
- 6 months free Prime: students & 18-22 year-olds
- Amazon Music Unlimited: 1 month free trial
- Best deals under £100: affordable devices
- Bose QC Earbuds II: save over £100
- Bravia 8 TV: save 35% on 55in TV
- John Lewis: free next-day delivery on some Apple devices
- Sony WH-CH520: lowest ever price
- TVs, movies and home cinema: browse the best deals
- Wine, beer and spirits: save up to 31% on drinks
Editor's picks: the best Prime Day deals overall
Best headphones deals
Best TV deals
Best hi-fi deals
Best home cinema deals
Best wireless speaker deals
Amazon Spring Deal Days FAQ
What is Amazon Prime?
In order to be eligible for Amazon Spring Deal Days discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, plus Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs £8.99 a month, or £95 if you pay yearly (saving you £12.88 compared to paying monthly). Students pay £4.49 a month or £47.49 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.
There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.
In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.
What is Amazon Spring Deal Days?
It's Amazon's spring sale, essentially another Prime Day but in March rather than July.
Prime Day began in 2015 as a celebration of Amazon's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you will see other retailers lowering prices at the same time in order to stay competitive.
Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio-visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!
Spring Deal Days officially takes place over seven days, but the deals can go on for weeks.
You'll need to be a Prime member to take advantage of the offers. Not yet a member? Amazon Prime's free trial gives you the option to sign up, bag a few bargains on Spring Deal Days, and cancel your membership without paying a penny. You scallywag, you.
When does Amazon Spring Deal Days 2025 start?
Amazon Spring Deal Days 2025 takes place 25th-31st March 2025.
When does Amazon Spring Deal Days 2025 end?
Amazon Spring Deal Days 2025 finishes at 23.59 on 31st March.
Amazon Spring Deal Days 2025 secret hacks and tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for £8.99 when the trial ends.
2. Google a product before buying
Not every deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check our reviews to make sure the product is worth buying at all!
3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think PlayStation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh sales price.
5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Spring Deal Days, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Spring Deal Days 2025 deals.
Is Amazon Spring Deal Days only once a year?
Technically, yes, but Amazon's other sales are near-identical, but just go by different names. Prime Day takes place in the summer, Prime Big Deal Days happens in the autumn, then Black Friday is at the end of November.
Amazon Spring Deal Days vs Prime Day
Wondering what the difference is between Prime Spring Deal Days and Prime Day? It's really just the name.
Both are multi-day sales, and both see similar discounts on mostly the same products. It's just that Prime Spring Deal Days takes place in March, while Prime Day is a summer event.
What discounts are offered on Amazon Spring Deal Days?
We're expecting plenty of deals on all kinds of devices, including headphones, TVs, Bluetooth speakers, cables, hi-fi and smartphones from big brands like Sony, Samsung, Bose, JBL, Bang & Olufsen, Apple and Sonos.
But beware: not all that glitters is gold. Some discounts might seem hefty, but they might have been bettered previously, or be on sub-par products. We'll only feature deals that offer a worthwhile amount of money off on products that we recommend.
What benefits do Prime members get on Amazon Spring Deal Days?
Without Prime, you can't take advantage of the discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. Here's a list of more Prime benefits.
Is Amazon Spring Deal Days for everyone?
It is, as long as you have signed up for Amazon Prime. No Prime, no deals. You can pay for Prime monthly (£8.99) or yearly (£95).
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