Amazon Prime Day 2024 dates revealed

An Amazon box opening with the text '16-17 July Prime Day' above it.
(Image credit: Amazon)

Amazon has revealed the official dates for Amazon Prime Day. The two-day sale will take place 16-17th July 2024 – that's three weeks today.

Prime Day is one of the biggest sales of the year, besides Black Friday and Cyber Monday. Amazon spearheads the annual bonanza, but other retailers usually join in the bunfight so as not to miss out. 

This year's event will be the 10th annual Prime Day in the UK. It should be a rare chance to grab a bargain during the otherwise slower summer months.

Though Amazon is staying tight-lipped on what deals will be available, it has mentioned Bose and Samsung as among those taking part. Last year saw discounts on Bose's QuietComfort Ultra Earbuds, despite them only being weeks old. Samsung is rumoured to launch its Galaxy Buds 3 the week before – could they receive a discount too?

Amazon has also announced some early deals, including 45 per cent off Amazon Fire TV Omni QLED smart TVs and five months' free Amazon Music Unlimited.

For all the up to date info on the best deals around, stay tuned to our Prime Day page which we'll be updating in the run up to and during the event.

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Joe Svetlik

Joe has been writing about tech for 17 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine, Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more (including What Hi-Fi?). His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.