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We've reached the final day of the second Prime Day in Australia, meaning this is your last chance to snap up some discounted AV tech. Called 'Prime Big Deal Days', Amazon's second big sale kicked off on 8th October and has been running for six days. It will finish at midnight AEST tonight, 13th October.
As with other Prime Day sales, there have been big discounts on everything tech (and everything else) this week as the retailer warms up for the Black Friday deals event in late November.
As with previous events, these "early holiday deals" are exclusive to members of its AU$9.99/month Prime subscription. Don't have Prime? Here's how to sign up and benefit without paying a cent.
Live in Sydney? There is an even greater incentive to subscribe now that Amazon has launched free same-day delivery in Sydney on eligible orders over AU$49. Many other territories in Australia get one-day delivery.
All of the below recommendations are approved by us – the products featured have either been tested by our expert reviews team or are closely related to a product they have tested (a 55-inch TV, when we've only reviewed the 65-inch version, say). Every entry on this list and across all our deals pages has also been thoroughly price-checked, with the product's recent price history factored in, to ensure you're actually getting a good deal.
Quick links
- Save up to 59% on Amazon devices: Echo speakers from AU$32
- Best tech deals under AU$100: affordable devices
- AirPods Pro deal: save 25%
- Bose deals: save big on Bose headphones, soundbars and speakers
- Save on five-star Sonys: our favourite budget buds just AU$72
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What is Amazon Prime Day?
Prime Day is Amazon's take on Black Friday. It began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to jump on the sales frenzy bandwagon and stay competitive during that period.
Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audiovisual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!
Like with Prime Day, you'll need to be a Prime member to take advantage of the best offers. Not yet a member? Amazon’s free 30-day Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.
Prime Day 2024 dates: when is Prime Day 2 in Australia?
Prime Day has gotten longer and longer over recent years, so it isn't surprising that Prime Day 2024 in July was the longest-ever Prime Day in Australia. It started on Tuesday 16th July at 12:01 a.m. AEST and ran through until 21st July.
Deals from Germany, Japan, the UK and the US were also available to Australian shoppers through the Amazon Global Store, meaning Aussie Prime members could take advantage of many more hours of deals.
The October version of the event – officially 'Prime Big Deal Days' but also known as 'Prime Day 2' – is now a mainstay in the Prime calendar. This year it kicks off on 8th October at 00:01am AEST and runs through to midnight on 13th October.
What Prime Day 2 2024 deals can I expect?
OLED TVs, JBL Bluetooth speakers, Sony wireless earbuds and Bose headphones, Alexa and Echo devices, Apple AirPods... you get the picture. Some of the most popular products in the consumer electronics space are pretty much guaranteed to be on offer at Amazon during Prime Day.
Big-sellers over recent Amazon Prime Day have included the Sonos Beam and Arc soundbars, Sony WH-1000XM5 and older WH-1000XM4 noise-cancelling headphones, Amazon Echo Show smart speakers and Fire TV video streamers, Bose QuietComfort Ultra headphones, LG, Philips and Sony OLED TVs, and plenty more five-star products across the audio and AV space.
Sonos, Sennheiser, Sony and Bose products – particularly headphones – all come up regularly in Prime Day sales, so if you have your eye on something from one of the bigger brands, there's a good chance some money will be lopped off it. For Prime Day 2 we will look out for deals on the LG C4 OLED TV and any lingering 2023 LG OLED TVs, perhaps even a lowest-ever price on Sony's excellent WF-1000XM5 wireless earbuds and WH-1000XM5 headphones, and the best soundbars from the likes of Sonos and Samsung. You never know, perhaps even a rare discount on Apple products such as the iPhone 15, HomePod 2 and original AirPods Max could show.
What about hi-fi? Unfortunately, Prime Day tends to spotlight more mass-market product categories such as TVs, soundbars and Bluetooth speakers for deals, meaning that discounts on hi-fi gear are far and few between. While some other retailers drop their prices to piggyback the Amazon Prime events, Black Friday remains the best time of the year to buy hi-fi at discounted prices due to many specialist hi-fi retailers getting on board the more encompassing sale.
Prime Day 2024 shopping tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for AU$9.99 when the trial ends.
2. Google a product before buying
Not every Prime Day 2023 deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check reviews to make sure the product is worth buying at all! We at What Hi-Fi? work tirelessly to call out the best deals on the consumer electronics categories we cover – our job, after all, is to point customers towards the best products on the market – so if we haven't included one in our deals coverage, there's usually a good reason for it!
3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.
5. Stay tuned to whathifi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the-minute list of the very best Prime Day 2023 deals.
How much does Amazon Prime cost in 2024?
First things first: to be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you free standard international delivery on select orders over AU$49 or expedited delivery (in select areas) on eligible items bought from Amazon, as well as the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs AU$9.99 a month, or AU$79 if you pay yearly (saving you AU$40 compared to paying monthly). Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits within your membership, you'll be refunded in full.
There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30 days ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course!
To be eligible for the trial, you can't have subscribed to Prime in the last 12 months.