The Fire HD Kids Edition is basically Amazon's Fire HD 6 tablet but with a few child-friendly tweaks under the bonnet. So, you get the same 6in screen, HD resolution, quad core processor, Dolby Digital Audio and front and rear facing cameras. You've also got the option of a blue or pink Kid-Proof case
The new tablet comes with a two-year guarantee (Amazon claims it'll replace the tablet, even if your kids break it) and includes a year of Fire for Kids Unlimited, so children can access Amazon's extensive library of books, videos, educational apps and games.
MORE: Amazon Fire TV review
Instead of the stock Fire interface, the Kids Edition boots up in Fire for Kids mode which claims simplified, child-friendly navigation. Parents can create up to four child profiles, but there's no access to the Fire HD's web browser, in-app purchases, e-mail or social media features.
"With Fire for Kids parental controls [parents] will never be surprisd by a bill, unwanted ads or a social media post", said Jorrit Van der Meulen, vice-president, Amazon Devices EU.
The Fire HD Kids Edition tablet is available to pre-order now from Amazon.
MORE: Best tablets 2015