Amazon Fire TV Stick 4K and 4K Max drop back to their lowest ever prices

Streaming stick: Amazon Fire Stick 4K Max
(Image credit: Future)

Amazon's 4K streaming sticks have fallen to match their lowest prices ever. The Amazon Fire TV Stick 4K is now £35 (down from £60), while the Fire TV Stick 4K Max is now £45 (down from £70). That's £25 off each, matching their Black Friday 2023 prices.

These deals are part of Amazon's Spring Deal Days sale, which doesn't officially start until tomorrow. Early birds, these are your worms.

Amazon Fire TV Stick 4K deal

Amazon Fire TV Stick 4Kwas £60now £35 (save £25)Read our Amazon Fire TV Stick 4K review

Amazon Fire TV Stick 4K was £60 now £35 (save £25)
4K doesn't get much cheaper than this. This streamer also supports all the major formats of HDR (Dolby Vision, HDR10 and HLG), and with all the apps you could want – as well as the Alexa voice assistant to summon them – it's a simple way to upgrade your TV.
Read our Amazon Fire TV Stick 4K review

The Fire TV Stick 4K originally launched in 2020, with the second-gen model adding more power, more RAM and wi-fi 6 support in 2023. The original model earned five stars from us, as well as a What Hi-Fi? Award, thanks to its effortless usability, seamless integration with other Alexa-enabled devices and fantastic picture and sound quality. You can just say one word to start up your TV, your Fire TV Stick and to start watching a particular show, for example. How's that for smart?

Of course the price is a large part of its appeal, and now that it's matched its lowest ever price, it's more tempting than ever.

But if you want to take a step up, it won't cost much more...

Amazon Fire TV Stick 4K Max deal

Amazon Fire TV Stick 4K Maxwas £70now £45 (save £25)
Read our Amazon Fire TV Stick 4K Max review

Amazon Fire TV Stick 4K Max was £70 now £45 (save £25)
With an impressive spec list, full range of streaming apps, and an easy-to-navigate interface (particularly when using the bundled Alexa remote) the Amazon Fire TV Stick 4K Max offers plug-and-play streaming at its lowest-ever price.
Read our Amazon Fire TV Stick 4K Max review

Again, this is a second-gen product that launched in 2023. It boasts a 2GHz quad-core processor, double the storage of the first model (16GB) and wi-fi 6E support.

The first-gen model earned high praise from us for its wide-ranging selection of streaming apps (including Netflix, Disney+, Apple TV and BBC iPlayer in Ultra HD) and the sharp, detailed, colourful picture. It wasn't quite as impressive as some rivals like the Apple TV 4K, however, but that's to be expected given the price. 

Tempted? The deals are valid until 25th March, provided stocks last.

More:

Compare! Amazon Fire TV Stick 4K vs Apple TV 4K

These are the best media streamers around

Find out which Amazon Fire TV Stick should you buy?

Joe Svetlik

Joe has been writing about tech for 20 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine (now defunct), Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more. His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.

Read more
Amazon Fire TV Stick 4K
The best Amazon Fire TV Stick deals
QLED TV: Amazon Omni QLED 50-inch
Best cheap TVs 2025: smart and 4K TVs for under $500, picked by our experts
Amazon Fire TV Omni Mini-LED 65-inch TV
Amazon Fire TV Omni Mini-LED (ML65F700)
TCL 32SF540K 32-inch TV
My favourite 32-inch TV is cheaper than ever right now
Sony WH-1000XM4
The best Sony WH-1000XM4 deals in 2025
Disney Plus home page
Best streaming services for movies and TV shows 2025
Latest in Streaming Hardware
Google TV Streamer video streamer
Google TV Streamer
Sky
Sonos’s highly anticipated Apple TV rival is reportedly off the cards “for now”
Google TV Streamer
The Google TV Streamer just fixed its biggest flaw
Soundbar: Sonos Ray
Sonos’s Apple TV 4K rival could arrive soon, but it could also be significantly more expensive
Apple HomePod Mini
Apple could launch a new HomePod Mini and Apple TV streaming device later this year
Home cinema soundbar: Sonos Beam Gen 2
Sonos takes the next step in developing its Apple TV 4K rival with a new TV operating system
Latest in News
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall