Aldi to enter smartphone market with own-brand handset

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Aldi is no stranger to taking on the big players when it comes to the supermarket business in the UK, with its promise of low prices a popular means of enticing customers into its stores. But now it has set its focus on a new market.

From August 7th, bargain hunters will be able to get their hands on Aldi's first own-brand smartphone with the Medion Life E4001 due to hit the shelves. And in keeping with the chain's budget model, the device is a mere £80 to buy.

The Android 4.0-powered handset – developed in conjunction with German electronics firm Medion – has a 4in display, MP3 player, FM radio, 2.0MP digital camera and 4GB of internal memory, with Bluetooth 2.1 and wi-fi connectivity.

It'll also come with a 1GHz dual core processor, 4GB micro SDHC memory card (expandable up to 32GB) and 512MB of RAM, with a 1300mAh battery designed to offer 180 minutes' talk time and up to 130 hours on standby.

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Pete Hayman

Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist.