The Home Retail Group (of Argos and Homebase fame) will release a whole new range of Alba and Bush products designed to attract a new audience.
The Bush brand will be divided into two lines: Bush and Bush Classic.
The Bush range will have cut-price takes on the latest tech. This includes a 55in smart TV for £550, and a 58in 4K Ultra HD TV for £800. On the audio front, all-in-one micro systems begin at £40. Other products in the Bush range include a 10in 32GB Windows tablet and keyboard (£170), and a SIM-free 4G Windows phone (£60).
Meanwhile, the Bush Classic brand will go for nostalgia. Expect retro styled products like 50s-style FM radios and refrigerators.
See all our Bush news and reviews
As for Alba, things have changed since it came along 98 years ago. Now it’s being aimed at a younger crowd.
Its new range will include brightly coloured TV/DVD combos (24in, full HD, £140), rubber-clad 7in tablets (£60) and keyring-sized portable Bluetooth speakers (£15)
See all our Alba news and reviews
Both brands have freshly redesigned logos and packaging.
The new Alba and Bush products will be available from Argos this Saturday 18th July. Nobody mention that £450 Bush 4K TV...
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