4K TV deal: Five-star 50-inch Philips TV now just £399

4K TV deal: Five-star Philips TV now under £500

If you're looking for a TV deal this weekend, you could do a lot worse than this excellent five-star Philips 4K HDR TV.

We reviewed the Award-winning TV at £600, but you can get it today for just £399 – that's even cheaper than the best price we saw over Black Friday and the New Year Sales. See below for the details.

The Philips ticks a lot of boxes with 4K, HDR and Freeview Play, as well as a sizeable screen and Philips’s Ambilight technology, the latter of which uses LEDs at the back of the TV to extend the colours of the onscreen action onto the wall around the telly in a way that’s not only spectacular but also makes the screen seem bigger than it really is.

Completing the package is a punchy, insightful and nuanced picture that delivers pop and subtlety in spades. What’s not to like?

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The cheapest 4K TV deals and best prices

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).