14 of the best Super Bowl TV deals – 4K, OLED, Sony, Samsung and more

LG C3 OLED TV in a modern apartment living room with a turtle on screen
(Image credit: LG)

This year's Super Bowl is coming up fast. On February 11th, the San Francisco 49ers are set to face off against the Kansas City Chiefs in a clash of the NFC and AFC champions. In preparation for the big game, you're going to want a nice TV.

And now could be the perfect time to upgrade your set before game day, especially as you can watch the Super Bowl in 4K. Whether you're working with a tight budget, looking for a top-tier OLED, or simply want a good TV with a solid discount, we've found great options for everyone across a range of sizes.

The majority of TV deals we recommend below are for models from ranges that have been tried and tested by our review team. We've had first-hand experience with how they perform against key rivals and know just how great value some of these price drops really are.

Read on to see all the best Super Bowl TV deals we've managed to track down.

55-inch Super Bowl TV deals

Amazon Omni QL55F601 was $600 $420 at Best Buy (save $180)

Amazon Omni QL55F601 was $600, now $420 at Best Buy (save $180)
We've tested the 50-inch (five stars) and 65-inch (four stars) models of this set and we'd expect the 55-inch model to perform similarly. This should result in consistent, balanced images which are surprisingly punchy, plus a clear, direct sound. The TV supports all the main HDR formats, features surprisingly thorough gaming specs, and, of course, you've got the robust Fire TV OS smart platform to guide you.

Read our full Amazon Omni QLED TV review

Sony XR-55A95K was $3000, now $2479 at Walmart (save $521)

Sony XR-55A95K was $3000, now $2479 at Walmart (save $521)
We're huge fans of the Sony A95K QD-OLED TV. We tested it and gave it a glowing five-star recommendation as a result. The TV delivers an excellent picture with incredible contrast and colors all tied together with Sony's usual cinematic subtlety. It sounds very good by TV standards, too, if you want to save cash by skipping a soundbar.

Read our full Sony A95K review

Sony XR-55A80L was $1900, now $1398 at Crutchfield (save $502)

Sony XR-55A80L was $1900, now $1398 at Crutchfield (save $502)
The brand new Sony A80L was one of the surprise TVs of 2023. Even without fancy QD-OLED or MLA tech, the Sony OLED still manages a vibrant, exciting image with plenty of attention to detail, plus an atmospheric sound. Provided you're not a hardcore gamer, there's very little to dislike about this What Hi-Fi? Award winning set.

Read our full Sony A80L review

LG OLED55C3 was $1900, now $1297 at Amazon (save $603)

LG OLED55C3 was $1900, now $1297 at Amazon (save $603)
LG's C3 is the successor to the fan-favorite C2, and even if it's not a huge jump in quality, it's still a very good all-rounder, with excellent image quality and even better gaming performance. Now that it's a lot cheaper than it was at launch, it's worth considering.

Read our full LG C3 review

65-inch Super Bowl TV deals

Samsung QN65S95B was $3000, now $1600 at Samsung (save $1400)

Samsung QN65S95B was $3000, now $1600 at Samsung (save $1400)
This five-star QD-OLED set packs excellent image quality, from all viewing angles, and an excellent suite of gaming features. With a stunning $1400 off, it's tough to refuse such an excellent deal on an equally fantastic television, if you can afford to go big on both screen size and, in relative terms, price.

Read our full Samsung S95B review

LG OLED65C2 was $1900, now $1463 at Walmart (save $437)

LG OLED65C2 was $1900, now $1463 at Walmart (save $437)
LG's stunning C2 earned a glowing five-star review from us on top of a What Hi-Fi? Award in 2022. As you might expect, this OLED TV offers up excellent picture quality, fantastic gaming performance, and surprisingly strong audio, too. On sale, it's hard to pass up even with the LG C3 currently on sale too.

Read our full LG C2 review

Amazon Omni QL65F601 was $800, now $680 at Amazon (save $120)

Amazon Omni QL65F601 was $800, now $680 at Amazon (save $120)
This Omni TV puts in a great showing for its $800 retail price, so on sale, this set is well worth considering. It may not be best-in-class, but it does have a balanced, consistent image, supports tons of HDR formats, and it's a great TV to game on if you don't care about 120Hz. Plus, its Fire TV OS is nice to use and has just about every app under the sun.

Read our full Amazon Omni QLED TV review

LG OLED65C3 was $2600, now $1597 at Amazon (save $1003)

LG OLED65C3 was $2600, now $1597 at Amazon (save $1003)
No, the C3 isn't a night-and-day upgrade over the impressive C2 OLED, but don't let that make you think the C3 isn't worth investigating. This OLED boasts seriously good picture quality and some superb gaming specs, making it a great option when you realize you can save a huge $1000 on one.

Read our full LG C3 review

Samsung QE65S95C was $3298, now $2298 at Amazon (save $1000)

Samsung QE65S95C was $3298, now $2298 at Amazon (save $1000)
This second-generation QD-OLED TV is, simply put, utterly spectacular thanks to its incredible brightness and color reproduction. Yes, it could do with some more subtlety, but if you want a TV that will blow you away (and save you quite a bit of cash in the process), the S95C is up to the task.

Read our full Samsung S95C review

75-inch and up Super Bowl TV deals

Amazon Omni QL75F601 was 1100, now $970 at Amazon (save $130)

Amazon Omni QL75F601 was $1100, now $970 at Amazon (save $130)
Though Omni QLED TVs may seem like budget TVs, they pack a big punch. And when on sale, they can be some tough competition. Picture quality is solid and consistent, with robust HDR support, and solid gaming performance. The Fire TV OS is a breeze to use and fully stocked with all the apps you need for streaming.

Read our full Amazon Omni QLED TV review

Sony XR-77A80L was $3300, now $2700 at Best Buy (save $600)

Sony XR-77A80L was $3300, now $2700 at Best Buy (save $600)
Sony's 2023 A80L TV is a fantastic OLED TV that delivers vibrant, exciting image quality and excellent motion handling. The A80L sounds atmospheric and engaging too. If you don't need the very best gaming performance, the A80L is an extremely impressive set.

Read our full Sony A80L review

LG OLED77C2 was $2776, now $1999 at Walmart (save $777)

LG OLED77C2 was $2776, now $1999 at Walmart (save $777)

LG's stunning C2 earned five stars during testing, plus a What Hi-Fi? Award in 2022. This OLED TV offers excellent picture quality, great gaming performance, and strong audio, too. Even with newer TVs out, the C2 still manages to hold its own. On sale, it's hard to refuse if your budget can stretch to it.

Read our full LG C2 review

Samsung QE77S95C was $4498, now $3498 at Amazon (save $1000)

Samsung QE77S95C was $4498, now $3498 at Amazon (save $1000)
The Samsung S95C is a fantastic QD-OLED set that combines some of the best of OLED and QLED TVs. With excellent brightness and color reproduction, this TV can blow you away, even if it could do with a touch more subtlety in its performance. Nonetheless, this set earned four-stars from us at full price, so it's worth a look on sale.

Read our full Samsung S95C review

LG OLED77C3 was $2447, now $2297 at Amazon (save $150)

LG OLED77C3 was $2447, now $2297 at Amazon (save $150)
The C3 may not be a huge improvement over the excellent C2, but that doesn't mean the C3 isn't an impressive TV in its own right, offering up standout image quality and superb gaming performance. Now that costs have come down from retail pricing, the C3 is more than worth a look on sale.

Read our full LG C3 review

MORE:

Check out all the best TVs on sale right now

OLED vs QLED: which is the best TV technology?

LG 2024 OLED TV range: everything you need to know

What to expect from Samsung in 2024: its brightest ever OLED TV, arty speaker and more

Ruben Circelli

Ruben is a long-time freelance consumer technology and gaming journalist, and was previously a Staff Writer at What Hi-Fi?. Since 2014, Ruben has written news, reviews, features, guides, and everything in-between at a huge variety of outlets that include Lifewire, PCGamesN, GamesRadar+, TheGamer, Twinfinite, and many more. Ruben's a dedicated gamer, tech nerd, and the kind of person who misses physical media. In his spare time, you can find Ruben cooking something delicious or, more likely, lying in bed consuming content.