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I've been reviewing TVs for 17 years and I'm live-posting all of the best TV deals this Black Friday

Join me as I hunt for the cheapest LCD, OLED and Mini LED TV deals for Black Friday 2024

Black Friday Deals 2024

LG C4 OLED, Sony Bravia 8 and Samsung S95D on green background with "What Hi-Fi? Black Friday Deals" text in a badge design on the left.

(Image credit: Future)

1. Editor's Picks
2. UK TV deals
3. US TV deals
4. Live updates

It feels as though Black Friday has been going on for weeks now, and in a way, it has, thanks to all of the major retailers going very early on their Black Friday sales. Now, though, it's Black Friday proper, and some of the best TVs are now at their lowest-ever prices.

But prices aren't static. In fact, they're fluctuating wildly, with drops appearing and then being withdrawn at lightning speed. That can of course make it a nightmare to find the best deals, but I'm here to help.

I've been testing TVs since way back in 2007 and I've been covering Black Friday since Amazon brought the concept to the UK in 2010. All of which is to say that I'm a seasoned TV reviewer and deal-hunter. I'm using that combined expertise to dig up the very best deals on the very best TVs right through until the bitter end of Cyber Monday.

Scroll down a bit and you'll find my current favourite UK TV deals and US TV deals, and towards the bottom of the page you'll find the live updates section, where I'll be posting new deals as I find them, as well as some advice and probably some mindless rambling as the endless hours of deal-hunting take their toll on my grey matter.

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Editor's Picks

Best UK Black Friday TV Deals

TCL 32SF540K

TCL 32SF540K Fire TV was £179 now £128 at Amazon (save £51)
Lowest-ever price: £127
At this size and price, you're not going to get a flagship performance, but what you do get with the TCL SF540K is surprisingly solid and balanced Full HD picture quality and the very smart Fire TV platform, which features every streaming app that most people will ever need. The sound is weak, but that's unfortunately par for the course at this level.
Read the full TCL 32SF540K review

Amazon Fire TV Omni QLED 50 inches was £650 now £380 at Amazon (save £270)Lowest-ever price: £380Read our full Amazon Omni QLED TV review
Five stars

Amazon Fire TV Omni QLED 50 inches was £650 now £380 at Amazon (save £270)
Lowest-ever price: £380
At full price, this is a really good TV. With this discount, it's an absolute bargain. It combines QLED technology with capable local dimming and considered tuning to produce a surprisingly balanced and cinematic picture. It also supports all HDR formats, has surprisingly good gaming specs and, of course, features the app-packed Fire OS smart platform.
Read our full
Amazon Omni QLED TV review

TCL 65P755K 2024 LCD TV was £468 now £410 at Amazon (save £58)Lowest-ever price: £410

TCL 65P755K 2024 LCD TV was £468 now £410 at Amazon (save £58)
Lowest-ever price: £410
While the performance of the TCL P755K won't set the world alight, it's surprisingly capable and balanced for the incredibly low price. It also supports every flavour of HDR and is surprisingly good for gaming.

Amazon Fire TV Omni QLED 55 inches was £750 now £420 at Amazon (save £330)Lowest-ever price: £420

Amazon Fire TV Omni QLED 55 inches was £750 now £420 at Amazon (save £330)
Lowest-ever price: £420
While we haven't reviewed this 55-inch version, we were pleasantly surprised by the 65-inch Omni QLED and mildly blown away by the 50-inch model, even at their original prices. We expect the 55-inch model to perform very similarly, with consistent, balanced picture quality, support for all HDR formats, surprisingly thorough gaming specs, and, of course, the app-packed Fire OS smart platform. With this discount, it therefore looks like an absolute bargain.

Samsung QE55Q80D 2024 QLED TV was £1399 now £699 at Amazon (save £700)Lowest-ever price: £689
FIVE STARS

Samsung QE55Q80D 2024 QLED TV was £1399 now £699 at Amazon (save £700)
Lowest-ever price: £689
Samsung's Q80D
is a mid-range TV done right. It lacks the Mini LED tech of its more expensive siblings, but it's still bright, vibrant, sharp and punchy. It also sounds good for a TV, and it has great gaming features, most notably four HDMI 2.1 sockets that all support 4K/120Hz.

LG OLED48B4 2024 OLED TV was £899 now £759 at Amazon (save £140)Lowest-ever price: £759
What Hi-Fi? Awards 2023 winner

LG OLED48B4 2024 OLED TV was £899 now £759 at Amazon (save £140)
Lowest-ever price: £759
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

LG OLED42C4 2024 OLED TV was £1399now £888 at Amazon (save £511)Lowest-ever price: £869Read the full LG OLED42C4 review
What Hi-Fi? Awards 2024 winner

LG OLED42C4 2024 OLED TV was £1399 now £888 at Amazon (save £511)
Lowest-ever price: £869
The 42-inch C4 is simply the best TV available at this size, with stunning contrast, perfect blacks and a flawless gaming feature set. It's not a huge upgrade on the C3, but right now it's not much more expensive, either.
Read the full LG OLED42C4 review

LG OLED48C4 2024 OLED TV was £1499now £999 at Peter Tyson (save £500)Lowest-ever price: £978Read the full LG OLED48C4 review
What Hi-Fi? Awards 2024 winner

LG OLED48C4 2024 OLED TV was £1499 now £999 at Peter Tyson (save £500)
Lowest-ever price: £978

The 48-inch LG C4 can't go quite as bright as the larger models, but it can go brighter than its C3 predecessor, making for a fantastically dynamic and punchy picture. It's really balanced and easy to get the best out of, too, and there's no better TV for gaming.
Read the full LG OLED48C4 review

LG OLED55B4 2024 OLED TV was £1700 now £899 at John Lewis (save £801)Lowest-ever price: £899
What Hi-Fi? Awards 2023 winner

LG OLED55B4 2024 OLED TV was £1700 now £899 at John Lewis (save £801)
Lowest-ever price: £899
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

Samsung QE55S90D 2024 OLED TV was £1799 now £1060 at Amazon (save £739)

Samsung QE55S90D 2024 OLED TV was £1799 now £1060 at Amazon (save £739)
The S90D is Samsung's step-down OLED model for 2024. We haven't reviewed it so it's a bit of a punt, but the brand's other OLED TVs have been very good and this price is very tempting, especially when you consider the specs, which include 4K/120Hz support across all four HDMI sockets.

Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Amazon (save £1300)Lowest-ever price: £1099Read our full Sony XR-55A80L review

Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Amazon (save £1300)
Lowest-ever price: £1099

One of the biggest surprises of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb.
Read our full
Sony XR-55A80L review

TCL 85C805K was £1799now £1298 at Amazon (save £501)Lowest-ever price: £1298Read the full TCL 85C805K review
Five stars

TCL 85C805K was £1799 now £1298 at Amazon (save £501)
Lowest-ever price: £1298

If you want to go really big but on a modest budget, the 85-inch TCL C805K is for you. It's huge, bright, great with HDR and has very good gaming specs. As we said in our review, it's "a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets".
Read the full
TCL 85C805K review

Samsung QE55S95D 2024 QD-OLED TV was £2499 now £1489 at Amazon (save £1010)

Samsung QE55S95D 2024 QD-OLED TV was £2499 now £1489 at Amazon (save £1010)
The 65-inch S95D is a glorious, next-gen QD-OLED TV, and this 55-inch version should simply be a scaled-down and more affordable version. Expect dazzling colours and brightness, awesome contrast, a beautiful design and exceptional gaming specs.

LG OLED65C4 2024 OLED TV was £2699now £1498 at Amazon (save £1201)Lowest-ever price: £1498Read the full LG C4 review
Five stars

LG OLED65C4 2024 OLED TV was £2699 now £1498 at Amazon (save £1201)
Lowest-ever price: £1498
The new C4 is a surprisingly big upgrade on the C3, proving brighter, sharper and with much better sound. This is the mid-range OLED TV to beat and this discount is much larger than we would expect to see at this point in the TV's life.
Read the full
LG C4 review

Sony Bravia 8 (K65XR80) 2024 OLED TV was £2999now £1799 at Fenwick (save £1200)Lowest-ever price: £1799Read the full Sony Bravia 8 review
What Hi-Fi? Awards 2024 winner

Sony Bravia 8 (K65XR80) 2024 OLED TV was £2999 now £1799 at Fenwick (save £1200)
Lowest-ever price: £1799
The Bravia 8 is a small but worthwhile upgrade on the Award-winning A80L, and it's now available with some heavy discounts. This is a great TV that's balanced, immersive and even boasts good sound by TV standards.
Read the full Sony Bravia 8 review

Best US Black Friday TV Deals

LG OLED42C4 was $1499 now $896.99 at Crutchfield (save $603)

LG OLED42C4 was $1499 now $896.99 at Crutchfield (save $603)

The LG C4 is one of the only new 42-inch new OLED TVs to arrive this year, especially with stocks of the older C3 now drying up. Thankfully we've already seen some healthy discounts on it, which is great news for those short on space as it shares the same core-DNA as its five-star 48-inch sibling, making it a particularly great option for gamers.

LG OLED48C4 $1499 now $996 at Amazon (save $504)Read the full LG C4 (48-inch) review

LG OLED48C4 $1499 now $996 at Amazon (save $504)
We haven't had the 48-inch C4 in for testing yet, but based on our experience with the larger 65-inch model, we're happy to recommend it, and many times over at this price! It's a quite frankly ridiculous discount for a current-gen TV, and particularly one that is this good.
Read the full LG C4 (48-inch) review

Sony XR-55A80L was $1900, now $1199 at Best Buy (save $500)

Sony XR-55A80L was $1900, now $1199 at Best Buy (save $500)
The A80L is one of the best TVs currently available and current Product of the Year winner at the What Hi-Fi? Awards. Why? Because it offers a wonderfully accurate picture, solid, by TV standards, audio and excellent, easy to use interface. At this price it's also an absolute steal.

Read our Sony A80L review

LG OLED55C4 was $1800, now $1196 at Walmart (save $604)

LG OLED55C4 was $1800, now $1196 at Walmart (save $604)
Though the LG C4 is now out, the C3 is currently a lot cheaper thanks to a sea of discounts across all its sizes. This is especially true for the 55-inch model. If you want a great all round performer then this is a fantastic option at a great price.

Read our LG C4 review

LG OLED55G3 was $2500, now $1696 at Amazon (save $804)

LG OLED55G3 was $2500, now $1696 at Amazon (save $804)
If the A95K doesn't float your boat we'd apply the same logic recommending this LG G3 deal. The G3 was the first set we tested featuring LG Display's Award winning MLA technology. The tech radically boosts the G3's max brightness compared to base OLEDS. During our tests this led to a much more immersive viewing experience. At this price it is also great value.

Read our LG G3 review

LG OLED65C4 $2700 now $1496 at Amazon (save $1204)Read the full LG C4 review

LG OLED65C4 $2700 now $1496 at Amazon (save $1204)
Though its specifications make it look like a modest upgrade on the older C3, when we reviewed it we found the C4 is one of the best OLEDs you'll find at its price. Take this discount into consideration though, and it's even better value, making it a great option for any buyer looking for a great all rounder.
Read the full LG C4 review

Samsung QN65S95D was $3099, now $1897.99 at Walmart (save $1201)

Samsung QN65S95D was $3099, now $1897.99 at Walmart (save $1201)
The Samsung S95D is the company's best flagship OLED to date and a great example of what Quantum Dots can bring to the top end of the TV market. Offering brilliantly bright, and immersive picture quality, this set is well worth considering.

Read our Samsung S95D review

Sony XR-77A80L was $3300, now $2498 at Crutchfield (save $802)

Sony XR-77A80L was $3300, now $2498 at Crutchfield (save $802)
Good 77-inch TVs are always expensive, but if you fancy grabbing our current Product of the Year winner this Sony A80L deal is the best we've spotted. For your money you'll get a giant OLED that will please even the fussiest of cinema buffs for years to come.

Read our Sony A80L review

LG OLED77C3 was $2299 now £1899 at Best Buy (save $400)

LG OLED77C3 was $2299 now £1899 at Best Buy (save $400)
The discount's not quite as impressive as the above saving on the Sony A80L, but this C3 deal's not to be sniffed at, particularly if you're a gamer. Featuring four, rather than the Sony's two HDMI 2.1 ports, if you have a Dolby Atmos audio system and multiple current generation games consoles, this is the deal for you.

Read our LG C3 review

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So, which TV would I personally buy this Black Friday?

I'm so glad you asked! I currently have a 65-inch TV in my living room and while I'd like to go up to a 77-inch model, it's really not practical. Neatness is also key as the TV is mounted to the wall and I don't have the appetite for the work needed to properly channel the cables.

That's why my current TV is the Samsung S95C, which has the One Connect box. So, rather than having four HDMI cables and a power cable running to the TV, I have just a single, silvery wire running to the display from the discreetly hidden One Connect unit.

But, while I have grown to like the S95C quite a lot, it's still a bit flawed and the S95D is a much better TV. So, if I had the money, that's the TV I would buy for my living room. Iit's currently down to a record-low price of £1989 at Amazon.

But I would also like to upgrade the TV in my home office, which is where I'm currently working but also where I do a lot of gaming. I currently use an older 48-inch Philips OLED in there, and while it's a really nice TV, it's a little too big and it can't be 'hacked' to work as a PC monitor in the same way that an LG OLED can. That's why I'd very much like the 42-inch LG C4 which, at £888 at Amazon, is almost at its lowest-ever price.

Samsung QE65S95D 2024 QD-OLED TV was £3599now £1989 at Amazon (save £1610)Lowest-ever price: £1989Read the full Samsung S95D review
Five stars

Samsung QE65S95D 2024 QD-OLED TV was £3599 now £1989 at Amazon (save £1610)
Lowest-ever price: £1989

The S95D is Samsung's new, third-generation QD-OLED TV, and it's a stunner that can produce incredibly bright and vibrant images, but that is also more balanced and authentic than previous Samsung OLEDs. Discounts are small so far, but one to consider if you want the very latest TV tech.
Read the full
Samsung S95D review

LG OLED42C4 2024 OLED TV was £1399now £888 at Amazon (save £511)Lowest-ever price: £869Read the full LG OLED42C4 review
What Hi-Fi? Awards 2024 winner

LG OLED42C4 2024 OLED TV was £1399 now £888 at Amazon (save £511)
Lowest-ever price: £869
The 42-inch C4 is simply the best TV available at this size, with stunning contrast, perfect blacks and a flawless gaming feature set. It's not a huge upgrade on the C3, but right now it's not much more expensive, either.
Read the full LG OLED42C4 review

Looking for a big but very cheap TV? You won't find a better Black Friday deal than this one

If you're after a big TV with a small price tag, this deal is for you: the 65-inch TCL P755K is down to just £410 at Amazon.

To be clear, this was always a cheap TV – £468 when we reviewed it – but this additional Black Friday discount is not to be sniffed at.

And while the TV won't knock your socks off, it's a surprisingly capable and balanced performer for the money. It's a decent gaming TV for the money, too.

It doesn't sound great, though, so I'd consider adding a cheap soundbar such as the Sonos Ray, which is currently just £136 at Amazon.

TCL 65P755K 2024 LCD TV was £468 now £410 at Amazon (save £58)Lowest-ever price: £410

TCL 65P755K 2024 LCD TV was £468 now £410 at Amazon (save £58)
Lowest-ever price: £410
While the performance of the TCL P755K won't set the world alight, it's surprisingly capable and balanced for the incredibly low price. It also supports every flavour of HDR and is surprisingly good for gaming.

Sony Bravia 8 TV on a green background with "What Hi-Fi? Black Friday Deals" badge

(Image credit: Future / Sony)

A fresh £200 discount has appeared on the Award-winning Sony Bravia 8

So the big new Black Friday deal is on the Sony Bravia 8, which is now down to just £1799 at Fenwick. This is our 2024 TV Product of the Year, no less, and yesterday it was £1999. In fact, that's still what other retailers are charging for it. A genuinely great new deal, then!

Sony Bravia 8 (K65XR80) 2024 OLED TV £2999£1799 at Fenwick (save £1200)Lowest-ever price: £1799Price check: £1999 at Amazon, £1999 at Richer Sounds, £1999 at John Lewis
What Hi-Fi? Awards 2024 winner

Sony Bravia 8 (K65XR80) 2024 OLED TV £2999 £1799 at Fenwick (save £1200)
Lowest-ever price: £1799
The Sony Bravia 8 is a small but worthwhile upgrade on the Award-winning A80L, and it's now available with a huge discount. This is a great TV that's balanced, immersive and even boasts good sound by TV standards.
Price check: £1999 at Amazon, £1999 at Richer Sounds, £1999 at John Lewis

So, are there any new TV deals for Black Friday proper?

Many will be wondering whether lots of new deals have appeared now that real Black Friday is here. And the answer is... not really. I've spotted a couple of nice new discounts, which I will wite about imminently, but most prices have fluctuated only a little bit if at all.

Now, while that on the face of it is a bit disappointing, the biggest reason for the lack of big new deals is that most of the best TVs got their big Black Friday discounts a few days ago, at the start of what is now being referred to by some as 'Black Friday Week'.

In fact, of the 46 TVs that I keep constant track of on my main TV deals page, 30 are at their lowest-ever prices. In other words, now is a great time to buy, whether the model you're eyeing up has had a new discount today or not.

However, if you are looking for a new discount on an Award-winning TV, I've definitely got the deal for you coming up...

Happy Black Friday, one and all!

Tom Parsons, What Hi-Fi?'s TV & AV Editor here. I've been tracking the prices of the best TVs all year and I'm ramping it up for Black Friday.

Today, I will be posting deals as I see them, as well as little bits of advice I've picked up over my 17 years of reviewing and deal-hunting. So stay tuned!

A new cheapest-ever OLED TV

Senior Staff Writer Lewis Empson has just very excitedly pointed out that we have a new cheapest-ever OLED TV – the Panasonic TX-42MZ800B, which is now just £595 at Richer Sounds.

That beats the previous record held by the... Panasonic TX-42MZ700B, which is still £599 at Amazon.

You might expect that the MZ800B is the next model up from the MZ700B, and it is, but the differences are slight. According to Panasonic's own website, the MZ800B adds HDR10+ support and a subwoofer, but the two sets are apparently otherwise identical. Seeing that the MZ800B is also now the cheaper of the two, that's the one I'd go for.

Now, it's absolutely worth pointing out that we haven't reviewed either of these models, so it will be a bit of a punt either way, but OLED pretty much guarantees a certain degree of quality and Panasonic's reputation for picture authenticity is well earned.

Panasonic TX-42MZ800B was £1299now £595at Peter Tyson (save £704)

Panasonic TX-42MZ800B was £1299 now £595 at Peter Tyson (save £704)
This 42-inch OLED is the cheapest on the market so far, and while we haven't tested it ourselves, the mix of Panasonic's pedigree for tuning TVs and LG Display's wonderful WOLED panel technology is a promising sign that this could be a Black Friday bargain on a great "small" TV.

Panasonic 42-inch Panasonic MZ700B
Panasonic 42-inch Panasonic MZ700B: was £799 now £599 at Amazon

While we haven't tested this specific TV, the fact that it's a Panasonic OLED is a good sign for us. The brand focuses on delivering picture and sound “as the director intended”, meaning it has a pretty authentic approach to picture quality. According to Panasonic's own website, this model is identical to the MZ800 above but without the HDR10+ support and subwoofer, so it's slightly less appealing on paper.

What about sound?

This might be a slight tangent, but I've just spotted the 'double deals' that Sevenoaks is running on Sony products, and they're very tempting indeed. As with Richer Sounds, you can now buy the XR-55A80L OLED TV for just £1099 at Sevenoaks, but you can also then buy the Award-winning Bravia Theatre Bar 9 soundbar for an incredibly low £699.

That soundbar won our Product of the Year Award at its full price of £1399, and when bought separately, it's currently £999 – so that's an extra saving of £300.

These are devices that were made to work in harmony, with the Acoustic Centre Sync feature utlising the speakers of the TV and the soundbar to enhance focus and spaciousness. As a system, this is quite the force to be reckoned with, particularly at this price.

Sony A80L OLED TV + Theatre Bar 9 soundbar was £3798 now £1798 at Sevenoaks (save £2000)
TWO AWARD-WINNERS IN ONE PACKAGE

Sony A80L OLED TV + Theatre Bar 9 soundbar was £3798 now £1798 at Sevenoaks (save £2000)
The Sony A80L OLED TV is an Award-winner and so is the Bravia Theatre Bar 9 – and they're designed to work in harmony, so this is a double-deal par excellence. Get great Dolby Vision picture quality with superb Dolby Atmos sound in one deeply discounted package.

55-inch Sony A80L on a wooden stand with an image from animated TV show Agent Elvis on the screen

(Image credit: What Hi-Fi? / Netflix, Agent Elvis)

So, the Sony A80L: our TV Product of the Year for last year and the model that embarrassed the LG C3 is down to a new lowest-ever price of just £1099 at Amazon. If you'd rather not spend your money at Amazon, it's also £1099 at Richer Sounds if you sign up for a free 'VIP Club' membership.

That's for the 55-inch model, and it represents a fresh overnight drop of £50.

Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Amazon (save £1300)Lowest-ever price: £1099Read our full Sony XR-55A80L review

Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Amazon (save £1300)
Lowest-ever price: £1099

One of the biggest surprises of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb.
Read our full
Sony XR-55A80L review

'twas the eve of Black Friday...

Goooooood morning, TV deal fans! It's just one more sleep till Black Friday proper, so most people who haven't already pounced on one of the TV deals that dropped in the last week is probably thinking they'll wait until tomorrow at this point.

Well, I've manually checked the prices of the TVs I track daily (there are 40 of them!) and I was about to type in here that there are no new drops, but then I found two new deals, and they're both good 'uns. First up, a new lowest-ever price on the Sony A80L...

And with that, I'm outta here. One of my colleagues may post another deal overnight if they spot an absolute cracker, but otherwise I will be back tomorrow morning for more bargain-hunting. Ciao for now!

TCL P755K 65-inch 4K TV

(Image credit: What Hi-Fi?)

Bargain big TV alert!

Just a quick final post before I log off for the evening: if it's a cheap-but-big TV you're after, I recommend the 65-inch TCL P755K, which is down to an incredibly low £424 at Amazon.

Now, admittedly, that's a new discount of just £44 since we tested the TV last month, but at this level that's still a drop of almost 10 per cent. And, honestly, how cheap do you expect a 65-inch TV to be?

Of course, a rubbish TV isn't worth buying even if it's very cheap, but the P755K is actually rather good for the money. It's of course not going to set the world alight, but it delivers vibrant-but-balanced colours, sharp edges and decent detail. It supports all four HDR formats, too, and while it's a 60Hz TV, games look good and feel responsive. A great option if your budget is limited.

TCL 65P755K 2024 LCD TV was £468 now £424 at Amazon (save £44)Lowest-ever price: £424

TCL 65P755K 2024 LCD TV was £468 now £424 at Amazon (save £44)
Lowest-ever price: £424
While the performance of the TCL P755K won't set the world alight, it's surprisingly capable and balanced for the incredibly low price. It also supports every flavour of HDR and is surprisingly good for gaming.

Panasonic Z95A pic with Black Friday deal graphic

(Image credit: What Hi-Fi?)

Battle of the flagship OLED TV deals

What HiFi? Editor-in-Chief (and my boss!) Alastair Stevenson has just written a piece explaining why he would ignore all of the LG C4 and Sony Bravia 8 deals and go for the Panasonic Z95A MLA OLED instead. His arguments make a lot of sense and I love the Z95A as well, but if I was spending that sort of money on a super-premium TV, I'd personally go for the Sony A95L, the 65-inch version of which is now available for £2699 at Amazon.

It's a close-run thing between these two glorious TVs, but I appreciate the extra colour vibrancy that the Sony's QD-OLED panel gives you in the brightest and darkest parts of the picture. It's got a snazzier design, too, and it sounds even better. In fact, I'd say it's just about the best-sounding TV you can currently buy – though I would still add a dedicated sound system if I was able.

Sweetening the deals is the fact that the 65-inch Sony A95L is currently £100 cheaper than the equivalent Panasonic Z95A. Small change, perhaps, when spending this sort of money, but that's most of an Apple TV 4K or several 4K Blu-ray discs.

Panasonic TV-65Z95A MLA OLED TV was £3899 now £2799 at Richer Sounds (save £1100)

Panasonic TV-65Z95A MLA OLED TV was £3899 now £2799 at Richer Sounds (save £1100)
The Panasonic Z95A has a lot going for it. The display is incredibly bright, it provides a natural and authentic picture, and the advanced Dolby Atmos speaker system sounds much better than the vast majority of TVs. The Fire TV operating system is also super-simple to use and packed with streaming apps.

Sony XR-65A95L QD-OLED TV was £3699 now £2699 at Amazon (save £1000)

Sony XR-65A95L QD-OLED TV was £3699 now £2699 at Amazon (save £1000)
The Sony A95L is a second-gen QD-OLED TV that marries incredible brightness and colour vibrancy to cinematic authenticity and subtlety. It looks stunning, too, and its Acoustic Surface Audio+ sound system is excellent.

WARNING: I personally wouldn't buy an LG TV that isn't OLED

LG has an incredibly strong reputation when it comes to TVs. In 'real life', it's the brand that I get asked about most – if I had a pound for every time I've recently been asked "should I buy this LG TV?", I'd have enough money to buy a reasonable bottle of whisky.

But it's worth remembering that LG's reputation has been built on the strength of its OLED TVs, which are genuinely brilliant, and lots of these people are asking about an LCD or QNED model that they've found with a big discount. And I'm sorry to say that I haven't seen a really good one of those in a long time.

Now, it's worth mentioning that we haven't run a full review of a non-OLED LG TV in ages – largely because LG very rarely makes them available for review – but I have seen plenty of them in action at press events and I have a couple of friends and family members who bought non-OLED LGs, and I've been routinely unimpressed by the picture quality, which I've generally found to be a bit rough and unrefined.

It's not that any of these TVs have been outright bad, but I think you can get better for the same money. If it's a really good mid-range TV you're after, the five-star Samsung Q80D is down to £689 at Amazon for the 55-inch model. That was £999 when we reviewed it and it was excellent for that money, so it's a real steal at its Black Friday price.

If you need something more affordable than that but still big, the 65-inch TCL P755K is well worth a look. It's now just £424 at Amazon.

Samsung Q80D 55-inch QLED TV was £1399 now £689 at Amazon (save £710)
FIVE STARS

Samsung Q80D 55-inch QLED TV was £1399 now £689 at Amazon (save £710)
Samsung's Q80D is a mid-range TV done right. It lacks the Mini LED tech of its more expensive siblings, but it's still bright, vibrant, sharp and punchy. It also sounds good for a TV, and it has great gaming features, most notably four HDMI 2.1 sockets that all support 4K/120Hz.

TCL P755K 65-inch LCD TV was £468 now £424 at Amazon (save £44)

TCL P755K 65-inch LCD TV was £468 now £424 at Amazon (save £44)
While the performance of the TCL P755K won't set the world alight, it's surprisingly capable and balanced for the incredibly low price. It also supports every flavour of HDR and is surprisingly good for gaming.

Greetings from a very cold and rainy Cambridgeshire. I'm currently holed up in the office, warming myself with hot TV deals.

We're still officially two days out from Black Friday proper, but most TVs dropped to their lowest-ever prices last week and I'm currently seeing fairly minor fluctuations. I'm in the process of another deep dive through the retailer sales pages and will flag any significant new drops here as I find them. First, though, let me tell you about a whole load of TVs that I wouldn't buy...

The cheapest OLED TV by some margin

G'morning, TV deal hunters!

Yesterday I brought you plenty of highly recommendable big-screen OLED bargains from LG – they're only a short scroll down if you missed them – but if you want smaller and cheaper without sacrificing the 'premium' part, look no further than this uber-cheap OLED: the 42-inch Panasonic MZ700B for just £599 on Amazon.

OK so I haven't actually tested this model and therefore can't give it the resounding recommendation I've given other tried-and-tested TVs on this blog, but I'm pretty confident it will be worth this Black Friday price. Firstly, Panasonic OLED TVs tend to be only one thing: impressive. And secondly, it's pretty well specced, with decent HDR support (Dolby Vision, HDR10 and HLG) alongside three HDMI sockets and the Android OS.

Worth a punt, if you ask me.

Panasonic 42-inch MZ700B
Panasonic 42-inch MZ700B: was £799 now £599 at Amazon

Save £200
While we haven't tested this specific TV, the fact that it's a Panasonic OLED is a good sign for us. The brand focuses on delivering picture and sound “as the director intended,” meaning it has a pretty authentic approach to picture quality, and many of its other OLED models, past and previous, have impressed our TV experts.

The 48-inch LG B4 OLED TV on a green background with a Black Friday label off to the side

(Image credit: LG / What Hi-Fi?)

The C4 is comfortably the most popular LG OLED TV, but it's not the cheapest. That title goes to the entry-level B4, which is available in 48, 55 and 65 inches – and all sizes have been discounted for Black Friday. Here are the details:

48-inch LG B4: £759 at Amazon
55-inch LG B4: £899 at John Lewis
65-inch LG B4: £1199 at John Lewis

How does that compare to the pricing of the C4? I'm so glad you asked! Here are the best prices currently available:

48-inch LG C4: £978 at Peter Tyson
55-inch LG C4: £1144 at Amazon
65-inch LG C4: £1498 at Amazon

That means you're looking at a saving of between £219 and £299 (depending on the size you choose) if you go for a B4 instead of a C4. But should you?

We haven't been able to fully test the B4 as LG has so far failed to send us a review sample, but I did see it briefly in action at a launch event earlier this year and I was impressed. It clearly doesn't go quite as bright as the C4 and its lesser picture processing makes it look a little less refined in its delivery, but it looked to deliver much of the core character of the C4. It's also just as smart and it even supports advanced gaming features such as 4K/120Hz and VRR across all four of its HDMI 2.1 sockets.

So, while I certainly can't vouch for the B4 100 per cent, I would be very tempted by it. I would also be tempted to spend the difference on a soundbar such as the Sonos Beam Gen 2 (currently down to £335 at Amazon).

65-inch LG C4 TV photographed straight-on on a wooden stand. On the screen is an image of a golfer celebrating.

(Image credit: What Hi-Fi? / Netflix, Full Swing)

Or, if you look at it another way...

If you're not too bored of back-of-a-fag-packet maths, What Hi-Fi? Magazine Editor Jonathan Evans has just pointed out that if you go by square inches rather than diagonal inches, which version of the C4 offers the best value changes rather a lot. Here we go:

42-inch LG C4: £1.18 per square inch (£888 at Amazon)
48-inch LG C4: £0.99 per square inch (£978 at Peter Tyson)
55-inch LG C4: £0.88 per square inch (£1139 at Appliance City)
65-inch LG C4: £0.82 per square inch (£1498 at Amazon)
77-inch LG C4: £0.99 per square inch (£2381 at Amazon)
83-inch LG C4: £1.20 per square inch (£3545 at Amazon)

So, all of a sudden, the 65- and 55-inch versions of the C4 look like the best value in terms of the amount of screen you're getting per pound, and the 42-inch model – alongside the 83 incher – suddenly looks like quite poor value.

Interesting, hey? No? Just me? Ok, I'll stop! Proper deals incoming...

LG C4 OLED, Sony Bravia 8 and Samsung S95D on green background with "What Hi-Fi? Black Friday Deals" text in a badge design on the left.

(Image credit: Future)

Which is the best-value version of the LG C4?

Good morning, deal hunters! TV & AV Editor Tom Parsons here, checking in for another full day of truffle pig-like snuffling for the lowest prices on the best TVs.

I've just been doing my usual checks and prices don't seem to have moved much overnight, but we've just been having a conversation in the office about the best-value version of the LG C4, prompting me to do some nerdy maths.

So, for the record, the current best prices for all sizes of the LG C4 are as follows:

42-inch LG C4: £888 at Amazon
48-inch LG C4: £978 at Peter Tyson
55-inch LG C4: £1139 at Appliance City
65-inch LG C4: £1498 at Amazon
77-inch LG C4: £2381 at Amazon
83-inch LG C4: £3545 at Amazon

From there, we can find a pounds-per-inch figure by simply dividing the price by the size of the set:

42-inch LG C4: £21.14 per inch
48-inch LG C4: £20.38 per inch
55-inch LG C4: £20.71 per inch
65-inch LG C4: £23.05 per inch
77-inch LG C4: £30.92 per inch
83-inch LG C4: £42.71 per inch

Now, this won't come as a big surprise to those in the know, but it just reinforces the fact that the best overall value is offered by the 48- and 55-inch models, with the 42-inch model following just a little bit behind. The 65-inch model is pretty good value, too, but the pounds-per-inch figure jumps dramatically once you hit 77 inches and jumps again for the 83-inch model.

Why am I telling you all this? I'll level with you: I thought it was just a fun and vaguely interesting bit of maths, though I confess that Black Friday week might be doing funny things to my noggin.

Of course, you will mostly be guided by how much room you have and how cinematic you want to go, but perhaps this will help someone who is torn between two sizes.

If I'm honest, though, whenever someone says they're torn between two sizes, I always say, "go big!". I don't think I've ever met anyone who regretted going for the bigger of two sizes, but I've met plenty who complain they went too small.

Hello! Senior staff writer Lewis Empson dropping in to share yet another brilliant TV deal. Now, previously we wouldn't really recommend 8K TVs, especially with the lack of dedicated content and high price tags, but this Award-winning model from Samsung has caught my eye while I've been sifting through the best Black Friday TV deals.

The QN900D is a TV I've seen in the flesh multiple times and can say without a doubt that it's a technical marvel. I'm cautious of upscaling and will always prefer 4K Blu-ray discs over streaming, so it should speak for itself that even I am impressed by the capabilities of the QN900D. Samsung's upscaling system is genuinely very effective, to the extent that it enhances 4K content noticeably. Pair that with the bold, rich colour presentation and enhanced brightness of the Neo QLED backlighting system (also known as Mini LED with Quantum Dots), and the QN900D is a winner – quite literally too, as it took home "best 8K TV" at the 2024 What Hi-Fi? Awards.

Samsung QE75QN900D was £6650now £3849 at Amazon (save £2801)

Samsung QE75QN900D was £6650 now £3849 at Amazon (save £2801)
The TV set boasts a sound system with a whopping 90W of total power from a multi-channel system including speakers positioned around its edges as well as the row of eight mid/bass drivers ranged across the bottom of the TV’s rear.

It also bears the hallmarks of other five-star Samsung TVs, including an unrivalled gaming specification of four full-fat HDMI 2.1 sockets, providing 4K/120Hz gaming with VRR and ALLM. Furthermore, it supports HDR10, HDR10+ and HLG (but no Dolby Vision), as well as Dolby Atmos immersive audio. HDMI eARC is included to hook it up to a soundbar (might we suggest the exceptional Samsung HW-Q990D for full Samsung synergy) as well as Samsung's wide range of AI-powered enhancements including Voice Amplifier Pro dialogue enhancement and Real Depth Enhancer Pro for SDR to HDR conversion.

While nearly £4000 is still a hefty price tag, this Samsung offers a huge screen with groundbreaking picture performance and a healthy feature set with a discount of £2800. It's a little out of my budget, and 75 inches is a bit big for my living room, but if you're after a no-compromise TV then this might be the deal for you.

Sony A80L OLED TV

(Image credit: Future)

Happy Monday and welcome to the first day of Black Friday-fest, which is set to run until the bell tolls on this year's event at the end of Cyber Monday on the 2nd of December.

Despite the event still having a long time to run, we've already seen a load of great OLED TV deals appear. But, be warned not all of them are as good as they first appear. Which is why myself (Alastair Stevenson, What Hi-Fi? editor in chief) and the wider team are maintaining this guide were we'll flag the best deals you should consider, as well as the ones to avoid. This week our opening bit of advice is around an at first awesome looking deal on the Sony A80L, which is a five star set and former What Hi-Fi? Award winner. Right now you can buy the 55-inch Sony A80L is down to £1149 at Amazon, while the 65-inch model is £1549 at Amazon.

And to be clear it's a great TV still. But I'd recommend you avoid the deal for one simple reason: there's a better one doing the rounds on a newer model, specifically the LG C4. Right now you can pick up the 55-inch LG C4 for just £1144 at Amazon, and the 65-inch LG C4 is just £1498 at Amazon. I'd recommend these deals over the A80L for a couple of reasons, chief of which is the fact the C4 performed as well, and at times better when we ran the two head to head in our viewing rooms while reviewing the 65-inch version of LG's step down OLED. This plus its wider connectivity, featuring four 2.1 HDMI inputs to the Sony's two make it a better option for most people.

LG OLED55C4 2024 OLED TV was £1899now£1144 at Amazon (save £755)Lowest-ever price: £999Read the full LG C4 (65-inch) review

LG OLED55C4 2024 OLED TV was £1899 now £1144 at Amazon (save £755)
Lowest-ever price: £999

We love the 65-inch version of the C4, and the 55-inch model should be the same, only smaller. LG has made big improvements to brightness and sharpness this year, resulting in a more dynamic and exciting delivery. Sound is better, too, and gaming specs remain flawless.
Read the full LG C4 (65-inch) review

LG OLED65C4 2024 OLED TV was £2699now £1498 at Amazon (save £1201)Lowest-ever price: £1498Read the full LG C4 review
Five stars

LG OLED65C4 2024 OLED TV was £2699 now £1498 at Amazon (save £1201)
Lowest-ever price: £1498
The new C4 is a surprisingly big upgrade on the C3, proving brighter, sharper and with much better sound. This is the mid-range OLED TV to beat and this discount is much larger than we would expect to see at this point in the TV's life.
Read the full
LG C4 review

And with that, my brief Sunday deal-hunting session has drawn to an end. Time to head home for a winter-busting dinner of pie and mash (no time for a proper roast!).

Bon chance to those looking for a new TV this evening. We'll be back to lend a helping hand tomorrow morning.

If the biggest TV simply isn't big enough, it's probably time to consider a projector. In that case, I highly recommend that you check out the Hisense C1, which is an ideal first projector and an exceptional bargain at £1099 from Amazon.

Hisense C1 £1999£1099 at Amazon (save £900)Also available at Richer Sounds

Hisense C1 £1999 £1099 at Amazon (save £900)
The Hisense C1 is a charming all-in-one solution, cramming everything you'll need for a cinema night at home into one convenient box. It's stylish and produces a punchy if not totally accurate picture, alongside a genuinely enjoyable sound from its JBL-tuned speakers. Rounding things out is the built-in VIDAA smart system, which means you can stream directly from the C1.
Also available at Richer Sounds

TCL 32SF540K 32-inch TV

(Image credit: What Hi-Fi?)

If it's a really cheap TV you're after this Black Friday, you have to check out this deal on the TCL 32SF540K:

TCL 32SF540K

TCL 32SF540K 32-inch Fire TV was £179 now £128 at Amazon (save £51)
Lowest-ever price: £127
At this size and price, you're not going to get a flagship performance, but what you do get with the TCL SF540K is surprisingly solid and balanced Full HD picture quality and the very smart Fire TV platform, which features every streaming app that most people will ever need. The sound is weak, but that's unfortunately par for the course at this level.
Read the full TCL 32SF540K review

We tested this 32-inch TV alongside rivals from Sony and Toshiba, and it was my favourite from the bunch, despite it also being the cheapest. It's now even cheaper, too. You really won't get a better-performing, smarter TV for less.

55-inch Sony A80L on a wooden stand with an image from animated TV show Agent Elvis on the screen

(Image credit: What Hi-Fi? / Netflix, Agent Elvis)

The Sony A80L is an OLED TV so superb that it pretty much romped to victory in our Awards last year, leaving the LG C3 in its dust. And now, both the 55-inch and 65-inch models are available for their lowest-ever prices: the 55-inch model is now £1149 at Amazon, while the 65-inch version is £1549 at Amazon.

Sony XR-55A80L 2023 OLED TV was £2399 now £1149 at Amazon (save £1250)Lowest-ever price: £1149Read our full Sony XR-55A80L review

Sony XR-55A80L 2023 OLED TV was £2399 now £1149 at Amazon (save £1250)
Lowest-ever price: £1149

One of the biggest surprises of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb.
Read our full
Sony XR-55A80L review

Sony XR-65A80L 2023 OLED TV was £2999 now £1549 at Amazon (save £1450)Lowest-ever price: £1549

Sony XR-65A80L 2023 OLED TV was £2999 now £1549 at Amazon (save £1450)
Lowest-ever price: £1549

While we haven't specifically tested the 65-inch version of the Sony A80L, we expect it to perform very much in line with the 55-inch model, which wowed us with its sharpness, detail, punch and balance.

A TV as good as the A80L at prices such as these is hard to ignore – but ignore it you should. Why? Because the newer LG C4 is even better and even cheaper:

LG OLED55C4 2024 OLED TV was £1899now£1144 at Amazon (save £755)Lowest-ever price: £999Read the full LG C4 (65-inch) review

LG OLED55C4 2024 OLED TV was £1899 now £1144 at Amazon (save £755)
Lowest-ever price: £999

We love the 65-inch version of the C4, and the 55-inch model should be the same, only smaller. LG has made big improvements to brightness and sharpness this year, resulting in a more dynamic and exciting delivery. Sound is better, too, and gaming specs remain flawless.
Read the full LG C4 (65-inch) review

LG OLED65C4 2024 OLED TV was £2699now £1498 at Amazon (save £1201)Lowest-ever price: £1498Read the full LG C4 review
Five stars

LG OLED65C4 2024 OLED TV was £2699 now £1498 at Amazon (save £1201)
Lowest-ever price: £1498
The new C4 is a surprisingly big upgrade on the C3, proving brighter, sharper and with much better sound. This is the mid-range OLED TV to beat and this discount is much larger than we would expect to see at this point in the TV's life.
Read the full
LG C4 review

LG was rather taken aback by how much the C3 was trounced by the Sony A80L in 2023, so this year it put a huge amount of additional work into the C4. The result is a mid-range OLED TV that is even punchier and crisper than the A80L. It's got much better gaming specs, too, with four HDMI 2.1 sockets (as opposed to two on the Sony) that can all handle 4K/120Hz, VRR and ALLM. The webOS operating system is easier to get on with, too, and it requires almost no effort to get the C4 performing at its best.

The A80L still sounds better, but the C4 sounds decent and a TV at this level should really be partnered by at least a soundbar anyway.

If it's a great deal on an OLED TV that you're after, I really don't think you can look past the LG C4.

TV & AV Editor Tom Parsons checking-in for a stormy Sunday afternoon of TV deal-hunting 🫡

TV prices are currently as wild as the weather, and some of the super-low prices I saw on Friday have already risen. That said, some of the best TVs are still at their lowest-ever prices – and some have dropped even further in the last day or two.

Gimme two ticks to write up one such best-ever deal – on the Award-winning Sony A80L – as well as why you shouldn't buy it.

Samsung QLED TV on a green background

(Image credit: Samsung / Future)

The 55-inch Samsung Q80D was already considered a five-star AV bargain when we reviewed it at it's full price – but now it's £300 cheaper, making it an even better deal.

You can find the Samsung QE55Q80D for just £699 on Amazon currently, down from £999. This deal is also available at Richer Sounds and John Lewis.

Samsung QE55Q80D £999£699 at Amazon (save £300)

Samsung QE55Q80D £999 £699 at Amazon (save £300)
Samsung's mid-range LED TV outperforms similar models in its price category thanks to its impressive picture performance and thorough spec sheet. With four HDMI 2.1 sockets, support for HDR10+ and Dolby Atmos, the Q80D proves you don't need to break the bank in order to get a fully-featured TV.

Also available at Richer Sounds and John Lewis

Samsung's sub-£1000 LED TV is a bargain at its full price, offering an impressive picture, stellar gaming specs and a comprehensive smart system built in. With four full bandwidth HDMI 2.1 sockets, impressive contrast and sharpness and built-in audio that exceeds expectations, you can't really go wrong with this brilliant Samsung TV at this temptingly low price.

Amazon QLED Omni Black Friday deal

(Image credit: Future)

The 50- and 55-inch Amazon Fire TV Omni QLED are two of the best cheap TVs we've tested and recommend. And with these two healthy Black Friday discounts that's truer than ever.

Right now on Amazon the price of the 55-inch version has plummeted from £780 to an impressive £420.

Meanwhile the smaller 50-inch Amazon Fire TV Omni QLED is currently selling for £380, a solid 42 per cent saving on its regular £649 price tag.

Amazon Amazon Fire TV Omni QLED 55"
Amazon Amazon Fire TV Omni QLED 55": was £420 now £780 at Amazon

The Amazon Omni Fire QLED is the best cheap TV we've tested and at this price you'll struggle to find a better option.

Having reviewed most sizes of the Omni QLED, we can confirm both are among the best you'll find at this price. Though their sound is compromised, so you'll be best off getting a soundbar with them, they offer a variety of perks. Highlights include excellent app support, good, sharp picture quality and solid connectivity that make them a good choice for gamers as well as movie fans.

Sony Bravia 9 Black Friday deal tag

(Image credit: What Hi-Fi?)

Giant TV deal alert! If you're looking for an outright giant TV but don't fancy paying full price this Black Friday, I'd strongly recommend checking out the current discount on Sony's 75-inch Bravia 9.

Right now you can buy the 75-inch Bravia 9 for £3099 at Peter Tyson (save £1300).

75-inch Sony Bravia 9 was £4499 now £3099 at Peter Tyson (save £1300)

75-inch Sony Bravia 9 was £4499 now £3099 at Peter Tyson (save £1300)

The Bravia 9 is Sony’s flagship TV for 2024, and at this price a fantastic option for any movie fan looking. Highlights include wonderfully high peak brightness levels and Sony’s best in class motion handling, making it a fantastic buy, especially at its current price.

For that price the Mini LED is a very solid option. When we reviewed the 75-inch Bravia 9 earlier this year, we found it offers one of the highest peak brightness levels we've experienced on a TV this year. This makes HDR content in particular shine, offering wonderfully punchy highlights that give the picture a truly three-dimensional feel. Just be warned when you buy it, you will have to make some adjustments to its picture settings to get the best results possible. We detail the ones we used to get the best results in our Bravia 9 review.

Samsung 8K TV black Friday deal

(Image credit: What Hi-Fi?)

Early adopter who insists on having the latest tech? Then we've got a TV deal just for you! Specifically you can currently grab Samsung's award winning, flagship 8K TV at is best price ever this Black Friday.

The Samsung QE75QN900D is currently selling for £3899 at Crampton & Moore.That's a huge £2751 saving on its regular £6650 price.

Samsung QE75QN900D
Samsung QE75QN900D: was £3,899 now £6,650 at Crampton and Moore

The TV set boasts a sound system with a whopping 90W of total power from a multi-channel system including speakers positioned around its edges as well as the row of eight mid/bass drivers ranged across the bottom of the TV’s rear.

The QN900D is the best 8K TV we've ever tested, with its upscaling powers making it one of the first we can recommend to normal people. This lets it sharpen 4K and even FHD sources. Add to this its bright and punchy picture and it became an easy five-star recommendation when we reviewed it. Our only word of caution is that don't bank on getting much native 8K content to watch on it. There's still next to no TV or movies mastered at that high resolution...

The Sony Bravia 8 TV photographed on top of a wooden cabinet

(Image credit: What Hi-Fi?)

Welcome to the penultimate Friday before actual Black Friday – for those new to the whole thing, it’s technically the final Friday of November that Black Friday proper happens on, it’s just launched weirdly early this year.

And if you’re on this page looking for a decent TV deal, our advice hasn’t changed much from yesterday. Specifically, if you want a smaller OLED we’d strongly recommend looking at one of the stellar deals currently running on the award-winning 42- and 48-inch LG C4s.

You can buy the 42-inch LG C4 for £899 at Sevenoaks, a £500 saving on its regular price.

Above it the 48-inch LG C4 is selling for £978 at Peter Tyson, a £521 discount on its RRP.

LG OLED42C4 42-inch OLED TV was £1399 now £899 at Sevenoaks (save £500)

LG OLED42C4 42-inch OLED TV was £1399 now £899 at Sevenoaks (save £500)
The 42-inch LG C4 is the best small OLED TV to arrive this year and an absolute steal at this knockdown price. For your money, you get flawless gaming specifications and punchy, but authentic picture quality. It is the only TV to scoop two Awards this year, winning the 'Best Gaming TV' accolade too.

LG OLED48C4 48-inch OLED TV was £1499 now £978 at Peter Tyson (save £521)
What Hi-Fi? Awards 2024 winner

LG OLED48C4 48-inch OLED TV was £1499 now £978 at Peter Tyson (save £521)
The 48-inch version of the TV above, the LG C4 is our favourite TV of its size. No, it can't go quite as bright as the larger C4 models, but it can go brighter than its C3 predecessor, making for a fantastically dynamic and punchy picture.

If you’re after something bigger I’m pleased to report the 65-inch Sony Bravia 8 is still selling for £1999 on Amazon. That’s a £1000 discount on our Product of the Year winner’s regular price.

Sony Bravia 8 (K65XR80) 65-inch OLED TV £2999£1999 at Amazon (save £1000)
Product of the Year
What Hi-Fi? Awards 2024 winner

Sony Bravia 8 (K65XR80) 65-inch OLED TV £2999 £1999 at Amazon (save £1000)
Our favourite TV of the year, the 65-inch Bravia 8 is a small but worthwhile upgrade on the previously Award-winning A80L, and it's now available with a heavy discount. This is a great TV that's balanced, immersive and even boasts good sound by TV standards.

Budget bargain!

Amazon's own 50-inch QLED TV, which won a What Hi-Fi? Award last year, has now returned to its lowest-ever price of £380 at Amazon.

In the US, it is also on sale for $390.

This is a budget TV with rare all-round ability, having impressed our TV experts last year with its balanced, consistent picture quality, app-packed and user-friendly OS, and surprisingly decent gaming specs. It outperformed its price at its original £650 / $530 RRP, so it's certainly worth the Black Friday deal price now.

Will it go any lower? It's hard to say – Amazon did just announce a step-up Omni Mini LED TV range that starts at £649 for a 55-inch model. But if it does we can't imagine it'll be by much.

Amazon Fire TV Omni 50-inch QLED TV was £650 now £380 at Amazon (save £270)Read our full Amazon Omni QLED TV review
Five stars

Amazon Fire TV Omni 50-inch QLED TV was £650 now £380 at Amazon (save £270)
Even at full price this is a really good TV, so with this hefty discount it is an absolute bargain. It combines QLED panel technology with capable local dimming and considered tuning to produce a surprisingly balanced and cinematic picture. It also supports all HDR formats, has surprisingly good gaming specs and, of course, features the app-packed Fire OS smart platform for all your Netflix, Disney+ et all needs.
Read our full
Amazon Omni QLED TV review

We would also recommend the on-sale 65-inch Omni QLED.

And that's it for today's TV deals. Our deal hunters are powering-down so they're fresh for more deals in the morning.

What will tomorrow bring? We'd love to see the 42-inch LG C4 drop below £800 and the 55-inch model get back down below £1000. Wishful thinking? Let's wait and see...

A Sony A95L TV on a red background with a tag next to it reading "What Hi-Fi? Black Friday Deals"

(Image credit: Future / Sony)

DEAL ALERT: If you’re wondering what the best TV deal today is then we have one simple answer. This fantastic saving on the Sony A95L.

The deal lets you buy a 65-inch Sony A95L for £2699 on Amazon – a massive £1000 saving on its regular price.

If that’s too big for your lounge, good news! The 55-inch model’s also on sale. Specifically, you can buy the 55-inch Sony A95L for £1994 on Amazon. That’s a £1001 saving on its normal price.

Sony XR65A95L 65 inch QD-OLED 4K TV was £3699now £2699 at Amazon (save £1000)Price check: Peter Tyson (£2699), Richer Sounds (£2699), Sevenoaks (£2699), John Lewis (£2699)
Save £1000

Sony XR65A95L 65 inch QD-OLED 4K TV was £3699 now £2699 at Amazon (save £1000)
The Sony A95L might just be the most technically impressive TV that we've ever tested. It has a dazzling, contrast-rich picture and a quality sound system that delivers crisp and spacious sound. It's not cheap, but if you want a TV that will absolutely blow you away, then this is the one to go for.
Price check: Peter Tyson (£2699), Richer Sounds (£2699), Sevenoaks (£2699), John Lewis (£2699)

Sony XR55A95L 55 inch QD-OLED 4K TV was £2999now £1994 at Amazon (save £1001)Price Check: Peter Tyson (£1994), Richer Sounds (£1994), Sevenoaks (£1999), John Lewis (£1999)

Sony XR55A95L 55 inch QD-OLED 4K TV was £2999 now £1994 at Amazon (save £1001)
We tested the slightly larger Sony A95L, however we think its supreme picture quality should translate to this 55-inch model. With QD-OLED providing enhanced brightness and rich colours, this TV is an absolute marvel, especially with over £800 slashed from the price.
Price Check: Peter Tyson (£1994), Richer Sounds (£1994), Sevenoaks (£1999), John Lewis (£1999)

Why are we recommending it? Because, despite being Sony’s 2023 flagship, it remains an absolutely amazing OLED TV. To catch you up, it is the latest OLED from Sony to feature a QD-OLED panel. This year's only new Sony OLED, the Bravia 8 has a basic WOLED panel.

QD-OLED is a clever technology that combines OLED with Samsung’s colour enhancing Quantum Dot technology. Based on our testing it works great as a combo. To this day the A95L can go head to head with some of 2024’s best OLED TVs – we know this as until recently we used it as a reference point when reviewing TV as a part of our comparative testing process.

So if you want a fantastic deal and don’t mind going for a 2023 model, we’d strongly recommend considering Amazon’s current A95L discount.

WARNING: With Amazon now fully pushing Black Friday we've seen scores of TV deals, not all of which are particularly good. This is especially true if you're shopping for a small or cheap TV, where there are huge disparities in performance between various models. Having tested TVs for decades, trust us when we say many cheap TVs aren't worth your money, no matter how heavily they're discounted. We're still running through the current live deals finding the diamonds in the rough, but to help you find a shortlist of cheap TVs to keep an eye on we've just updated our main buying guide. This includes a curated list of the five best cheap TVs we've had into our test rooms and know are worth your money.

It may be a Thursday, but that hasn't stopped Amazon from pulling the trigger and kicking off its yearly Black Friday sales event (yes we're confused too). As expected the event has brought with it a sea of TV deals, some of which are good, many of which are outright terrible.

To help you quickly find the best deal our team of experts will be on hand live updating this page with all the top deals we've spotted on sets we have fully reviewed and recommend.

At the moment our advice is pretty simple: if you want a flagship OLED our product of the year TV winner, the Sony Bravia 8 has had decent discounts across the board.

In the UK the 55-inch Sony Bravia 8 is £700 off.

Across the pond in the US the 55-inch Sony Bravia 8 retails for just $1398. That's a healthy saving considering it normally costs $1799.99.