TCL and Samsung are driving giant TV prices down – but is bigger always better?

TCL 85C805K 4K TV
(Image credit: What Hi-Fi?)

If you’ve kept track of my sporadic old-man-rants-at-sky moments on What Hi-Fi?, you’ll notice that I’ve long bemoaned an ongoing and in my mind slightly sad trend in the world of TVs.

Specifically, there are currently woefully few good cheap TVs doing the rounds, especially at smaller screen sizes.

Let’s run through the evidence over the past few months. First off there’s the recent group test we ran, where we checked out around half a dozen of the top-selling small TVs on Amazon. Sadly, none of the sets managed to earn five stars. The 'winners' were the RCA Roku TV 24-inch (RK24HF1) and Toshiba 24WK3C63DB, which scored four stars. 

Even these suffered from some key issues, though, ranging from a lack of streaming apps, which made a Chromecast, Apple TV or Amazon Fire Stick all but essential, to a lack of HDR support. Sure they’re small, but I’d like to see at least a few of the innovations we’ve seen in the last decade start to trickle down to this end of the market.

The same is true if you go slightly up in price and look at the Amazon Fire TV Omni range. In our experience testing them, the Omni TVs are great at larger sizes, with the 50-inch Amazon Fire TV Omni QLED remaining the cheap TV we recommend to most people. But go down below 50 inches and things take a turn for the worse, with the 43-inch Amazon Fire TV Omni, in particular, having too many flaws for us to recommend, despite its price.

So in short, based on our testing, if you want a great TV without any caveats that won’t dominate the whole lounge or bedroom, you’re out of luck.

The good news? While companies don’t seem interested in delivering great value in the smaller end of the TV market, we’ve seen great strides in improving your bang for buck when it comes to big-screen TVs.

Most recently this was showcased by the 85-inch TCL 85C805K. Is it cheap? Retailing for £1579 in our native UK, the answer is unequivocally no, as unless you're Jeff Bezos that’s still a large wad of cash. But, by 85-inch TV standards, it’s by far one of the cheapest we’ve seen at this size, and it represents cracking value when you consider how much hardware TCL has packed inside.

Excellent gaming features for PS5 and Xbox Series X and Series S owners? Check. Full HDR support? Check. Reliable picture quality that can get you truly immersed in a film? Check. 

Even a couple of years ago, a TV this size with the TCL’s features and performance would have cost nearly twice as much – as we reported in our in-depth TCL 85C805K review: “Despite costing less than some 55-inch TVs, the TCL 85C805K manages to combine the sheer largesse of its 85-inch pictures with excellent gaming support and genuinely cinematic and immersive picture and sound quality. In other words, it’s pretty much a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets.”

TCL is also one of many TV makers who think the future is in big sets. Samsung’s leadership team said a significant part of its R&D investment will go into large TVs in its last quarterly investment call, as it doesn’t think there’s enough scale at the smaller end of the market.

And many will love this trend, including one commenter on our Facebook page who told me to “just build a bigger house”, the last time I bemoaned my inability to fit an 85-inch set into my home

But, as I’ve noted before, many of us simply don't have room for such big TVs, but do still care about picture and sound quality. That's why I’d still love to see more of the innovation we see on the larger, more expensive sets trickle down to smaller, and cheaper, TVs. 

Until this happens, the truth is that if you want the best bang for your buck, in most instances it may be worth going big or going home when shopping for a new TV.

MORE:

These are the best 65-inch TVs we’ve tested

We rate the best cheap TVs

Check out our picks of the best OLED TVs

TOPICS
Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

Read more
QLED TV: Amazon Omni QLED 50-inch
Best cheap TVs 2025: smart and 4K TVs for under $500, picked by our experts
LG OLED42C3 vs OLED65C3
I test OLED TVs for a living – and trust me, different sizes perform differently
The TCL 85C805K 4K TV on a table in a room with a garden visible through a window in the background. On screen is a close-up of a water surface.
Should you buy a TCL TV? Our verdict on TCL, Roku TVs and more
Best 40-43-inch TV
Best 43-inch, best 42-inch and best 40-inch TVs 2025: superb 'small' TVs
TCL 85C805K 4K TV
The lowest ever price on this Award-winning 85in TV is a great deal – and I'll fight anyone who says it isn't
Samsung Q80D 55-inch LED TV
Best TVs under $1000: get an awesome QLED TV for less
Latest in Televisions
Amazon Fire TV Omni Mini-LED 65-inch TV
Amazon Fire TV Omni Mini-LED (ML65F700)
Samsung QE65S95D QD-OLED TV
This five-star Samsung S95D OLED TV has hit its lowest price ever
Apple HomePod 2 with Apple TV 4K
The new iPhone SE 4 could be cool – but I want a proper OLED Apple TV
TCL 32SF540K 32-inch TV
My favourite 32-inch TV is cheaper than ever right now
Hisense U7N (65U7N) mini LED TV
I’ve tested some of the best and the big problem with Mini LED TVs is they try too hard
The Sky Glass TV pictured on a white stand at a launch event
Sky Glass Gen 2
Latest in Features
A blue iPhone 16 pictured next to a white iPhone 16e
The iPhone 16e's downgrades are in all the right places if, like me, movies on the move are your priority
iPhone 16e on white background screen
The iPhone 16e could be a fantastic music player – but we have some big questions
Apple HomePod 2 vs Apple HomePod
The affordable iPhone 16e is all well and good, but where's my new HomePod, Apple?
Bowers & Wilkins Zeppelin Pro Edition wireless speaker
The B&W Zeppelin Pro Edition makes a glaring omission – but it doesn't detract from its five-star performance
3 audio Temptations to look out for at the Bristol Hi-Fi Show 2025
Wharfedale Super Linton either side of a desk in a modern living space
Here’s why I’ll be sprinting to hear the Wharfedale Super Linton at the Bristol Hi-Fi Show
  • DougM
    I live in a tiny, 1100 sq foot home. Even I have a wall for an 85 inch set. It's not THAT big.
    Reply
  • carj
    DougM said:
    I live in a tiny, 1100 sq foot home. Even I have a wall for an 85 inch set. It's not THAT big.
    Yeah, but huge TVs are a) hideous and b) a sign of being, frankly, pretty naff.
    Reply
  • mrgrit70
    It's not just screen size. I wanted to replace my old 32" Samsung (wall hung) bedroom tv which had failed and which I couldn't get repaired.

    I could buy a new 32" tvs, but whereas the old TV was about 40mm thick, thinnest new one I could find was 73mm, which just makes it protrude from the wall by a huge amount.

    I now see that Samsung have started to produce a reasonably priced thin 32" tv, so I will need to change again.
    Reply