Panasonic's finally (half) fixed one of my biggest gripes with its flagship OLED TVs

Panasonic Z95B with an aerial view of Los Angeles on screen
(Image credit: Future)

Regular What Hi-Fi? readers know, we’re fairly big fans of the Panasonic's two latest flagship OLED TVs.

Why? Because they both offer fantastic picture quality and have an overt focus on delivering “as the director intended” home cinema experiences, rather than blow your socks off Michael Bay spectacles.

We said as much in our reviews of the 2024 Panasonic Z95A and older 2023 Panasonic MZ2000, two key sets I had the pleasure of helping test over the past two years.

In case you missed them, here’s what we said about the Z95A:

“Thanks to Panasonic’s continued focus on delivering an authentic, controlled and balanced picture, the set uses the added brightness in a way that truly improves rather than distracts from what’s happening on screen. If you want a balanced 'as the director intended' movie-watching experience, we’d strongly recommend the Z95A.”

And the older MZ2000:

“Panasonic has managed to give its superb OLED flagship an MLA-powered brightness boost without diminishing its accuracy or authenticity.”

See a pattern forming?

But, while we loved the picture, I, and a number of other members of the What Hi-Fi? home cinema reviews team, have one common gripe with both sets. Specifically, the inclusion of a cumbersome, bolted-on “Technics-tuned” sound system.

There are two reasons for this. First, because the bolted on speaker bar at the bottom and chunky side- and upward firing speaker set-up make both sets incredibly bulky and make it difficult to neatly place a centre channel, or soundbar, underneath them.

Why would you need separate surround-sound speakers or a soundbar if it’s already got a proper “Technics-tuned”, “Atomos-ready” inbuilt system, you ask?

Because, while the sound systems on both TVs are above average performers, they don’t match the performance you will get with a moderately priced Dolby Atmos soundbar, let alone surround-sound speaker package. This is why if you check the audio section of either review, we continue to recommend investing in a separate speaker package or soundbar for the best results possible.

Second, because the built-in speaker system is a key reason both TVs cost a premium over other flagship OLED TVs in the same weight class. That’s why I’ve made no secret of my desire for a variant of Panasonic’s flagship OLEDs with no inbuilt audio system that costs less and lets me enjoy the benefits of Panasonic's stellar picture quality, paired with my audio set-up of choice.

While the latter hasn’t been fixed, I can’t help but be excited to see Panasonic attempt to sort the primary problem with its latest Panasonic Z95B OLED.

Specifically Panasonic has reduced the footprint of the speaker bar on the TV’s bottom and redesigned the side- and up-firing drivers, re-positioning them to sit in the chassis. This means the awkward box-out seen on older models has been removed and the TV now has a uniform thickness, with smaller bezels and a generally less bulky look – a move that in theory should make it easier to neatly stow external speakers next to it without the whole set-up looking like a complete mess.

If Panasonic’s claims that the changes will also improve holistic audio quality, and the Z95B does indeed offer a more "expansive" and "dynamic" soundstage with more powerful low-end effects, there’s also a chance it could be the white whale we’ve been looking for – and you won’t need to add a separate system. But given our decades of experience waiting for this, we’ll remain cautious and not get our hopes up on the latter until we get the Z95B into our test rooms and properly review it.

MORE:
These are the
best OLED TVs we’ve reviewed

We rate the best Dolby Atmos soundbars

Our picks of the best surround sound systems

Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

Read more
Panasonic Z95B with a desert scene and night sky on screen
Panasonic Z95B
Philips OLED950 hands-on at launch event
Philips has finally fixed one of my biggest problems with most flagship OLED TVs
The LG G5 TV wall-mounted in a high-end living room
LG is finally making a small flagship OLED TV – but I’m concerned there’s one big catch
Sonos Arc in lounge with adventure in av logo
Adventures in AV: If you bought an OLED TV during Black Friday this Dolby Atmos soundbar deal is a great follow-up
Panasonic Z95B in a modern living room environment with a coastal scene on screen
Panasonic unveils its latest flagship OLED and Mini LED TVs at CES 2025
A Philips OLED910 TV at TP Vision Live's demo rooms
Philips OLED910
Latest in Televisions
Amazon Fire TV Omni Mini-LED 65-inch TV
Amazon Fire TV Omni Mini-LED (ML65F700)
Samsung QE65S95D QD-OLED TV
This five-star Samsung S95D OLED TV has hit its lowest price ever
Apple HomePod 2 with Apple TV 4K
The new iPhone SE 4 could be cool – but I want a proper OLED Apple TV
TCL 32SF540K 32-inch TV
My favourite 32-inch TV is cheaper than ever right now
Hisense U7N (65U7N) mini LED TV
I’ve tested some of the best and the big problem with Mini LED TVs is they try too hard
The Sky Glass TV pictured on a white stand at a launch event
Sky Glass Gen 2
Latest in Features
A blue iPhone 16 pictured next to a white iPhone 16e
The iPhone 16e's downgrades are in all the right places if, like me, movies on the move are your priority
iPhone 16e on white background screen
The iPhone 16e could be a fantastic music player – but we have some big questions
Apple HomePod 2 vs Apple HomePod
The affordable iPhone 16e is all well and good, but where's my new HomePod, Apple?
Bowers & Wilkins Zeppelin Pro Edition wireless speaker
The B&W Zeppelin Pro Edition makes a glaring omission – but it doesn't detract from its five-star performance
a woman holds a phone to her ear, looking intensely to the right of the screen
Now Showing: 7 discs we’ve been using to test out the latest TV and AV kit
3 audio Temptations to look out for at the Bristol Hi-Fi Show 2025