I really want Google to resurrect the Chromecast Audio at I/O 2023 – here’s why

I really want Google to resurrect the Chromecast Audio at I/O 2023 – here’s why
(Image credit: What Hi-Fi?)

Google’s yearly I/O Developer conference is close, and if the rumours are true it’s going to be one of its biggest to date. 

This is because, as well as unveiling its next version of Android, the tech giant is also expected to reveal more about its Bard AI tech, which has been causing a lot of controversy after unceremoniously failing in front of a packed crowd at its launch.

But, future Terminator/Skynet concerns aside, for me, there’s one big thing I want to see from Google at I/O this year – a new Chromecast Audio.

Some younger readers are probably scratching their heads after reading that, as the original Chromecast Audio was undeniably a very shortlived product that launched all the way back in 2015 and was largely overshadowed by the Chromecast Ultra – Google’s first 4K Chromecast video streamer.

However, for me, it was one of the best products Google ever released. Picture the scene: it was 2015, a great year for music when Fallout Boy was edgy-cool, Harry Styles was breaking tweens' hearts as part of One Direction, and streaming hadn’t fully conquered the world. CD players were still a common sight in living rooms and soundbars didn’t always come with Bluetooth support by default.

As a young tech journo on a shoestring budget, I myself was using an ageing Panasonic SC-PM37MD microsystem with either CDs or my phone connected via 3.5mm – yes, kids, phones those days had a 3.5mm connection!

In this cabled world, the Chromecast Audio was the hero I’d been waiting for – a compact little disc device that could connect to any speaker using a hybrid 3.5mm/digital optical output and magically turn it into a wi-fi streamer. I cannot tell you the joy it brought me being able to stream music directly from my phone to my CD player when I first powered up the Chromecast Audio many moons ago.

It was the dream, which is why we gave this very affordable the full five stars in our Chromecast Audio review. But despite this neat concept and its commendable performance, reports suggest the Chromecast Audio didn’t sell as well as expected, leading Google to never release a new version and eventually retire the product.

While streaming features have since become a more common part of everyday music playback devices – your Sonos speakers, your smart TV – the absence of a Chromecast Audio device in recent years has been a real shame and I can't help but feel the timing’s never been better than in 2023 for Google to rectify its mistake.

2023 is rapidly shaping up to be the year of streaming, with every hi-fi brand under the sun set to launch an awesome new streamer. As I noted when I had an initial listen to the Cambridge Audio MXN10, I’m all for this trend for a couple of reasons.

Chromecast Audio connected to system

(Image credit: What Hi-Fi?)

First, because it’s good for the environment. As our technical editor Ketan has said time and time again, there’s plenty of old kit that still sounds excellent – check out his That Was Then... Rotel RA820BX (1984) feature and you’ll see what I mean. So saving it from the dump by adding streaming capabilities for times when streaming music suits more than spinning a CD or vinyl is a win both for music fans’ bank balances and the environment.

The second and main reason I would be excited about a Chromecast Audio resurrection is that, while devices like the MXN10 are great, they’re definitely not mass market. Not in terms of form or price.

I love that these budget music streamers are emerging, but buying separate components like this to form a hi-fi system is a realm many people don’t enter. Most people don’t have the money, space or desire to house a £449 / $499 / €499 streamer, plus the amplifier and speakers required to partner it, so the MXN10 is still expensive by normal standards. Hell, even the Bluesound Node, which is currently our top affordable choice in our best music streamers guide, costs that much.

So having an option that’s in line with the Chromecast’s traditional sub £100 / $100 price tag would be a huge deal. On a personal level, I have plenty of friends who have asked about the best way to add streaming to their old, non-smart turntable set-ups and soundbars – and they could benefit from the Chromecast Audio’s return.

On top of that, there are plenty of easy upgrades Google could make to improve it. For starters, why not move to give users a USB connection option? This would facilitate much faster data speeds and higher-quality streaming. Or, and this would be the dream, upgrade it to have its own streaming module so it could accommodate things like Spotify Connect. Even adding a mic so you could use Google Assistant to control your sound system would be an awesome upgrade.

All of these would mark a massive step forward and open up an easy path for people to save old tech from the dump while upgrading their home listening experience. And that’s the key reason I really want Google to resurrect the Chromecast Audio line at I/O 2023.

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Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

  • Alain
    Still use it every day since 2015.First in a mini system and now on kanto speakers.
    Reply
  • Hifiman
    The article author says ‘So having an option that’s in line with the Chromecast’s traditional sub £100 / $100 price tag would be a huge deal.’ But how did they miss what is arguably one of the biggest stories in hifi in the last year, the WiiM Mini? It costs £90 or less, has a similar hockey puck form to the CA and has many advantages over its forebear, including bit perfect streaming up to 24/192 from the likes of Qobuz and Amazon Music (together with built-in Spotify and Tidal Connect) and fortnightly updates that often adds welcome additional functionality. It also allows voice control and has a control app that works as well as anything from Sonos.
    Before reading this item I could not understand why WHF had not yet reviewed the WiiM Mini. Now I am beginning to wonder how the Editor in Chief could not have heard of it.
    Reply
  • Alain
    Hifiman said:
    The article author says ‘So having an option that’s in line with the Chromecast’s traditional sub £100 / $100 price tag would be a huge deal.’ But how did they miss what is arguably one of the biggest stories in hifi in the last year, the WiiM Mini? It costs £90 or less, has a similar hockey puck form to the CA and has many advantages over its forebear, including bit perfect streaming up to 24/192 from the likes of Qobuz and Amazon Music (together with built-in Spotify and Tidal Connect) and fortnightly updates that often adds welcome additional functionality. It also allows voice control and has a control app that works as well as anything from Sonos.
    Before reading this item I could not understand why WHF had not yet reviewed the WiiM Mini. Now I am beginning to wonder how the Editor in Chief could not have heard of it.
    Thanks. I was searching for a cheap alternative to my chromecast audio. Now that we finally have quobuz in Canada.
    Reply
  • Cricketbat70
    Alain said:
    Still use it every day since 2015.First in a mini system and now on kanto speakers.
    I've got two in use. One connected to an old Denon mini hifi separates DRA-F101 in my dining room and the other to my Yamaha DSP-AX761, in the front room. I keep looking at the Wiim Mini and the pro but as my CA's are still working perfectly it would be a hard task convincing my wife🤣
    Reply
  • Cricketbat70
    Hifiman said:
    The article author says ‘So having an option that’s in line with the Chromecast’s traditional sub £100 / $100 price tag would be a huge deal.’ But how did they miss what is arguably one of the biggest stories in hifi in the last year, the WiiM Mini? It costs £90 or less, has a similar hockey puck form to the CA and has many advantages over its forebear, including bit perfect streaming up to 24/192 from the likes of Qobuz and Amazon Music (together with built-in Spotify and Tidal Connect) and fortnightly updates that often adds welcome additional functionality. It also allows voice control and has a control app that works as well as anything from Sonos.
    Before reading this item I could not understand why WHF had not yet reviewed the WiiM Mini. Now I am beginning to wonder how the Editor in Chief could not have heard of it.
    So tempted especially with the Wiim pro as it uses Ethernet.
    Reply
  • Drahcir
    Hifiman said:
    The article author says ‘So having an option that’s in line with the Chromecast’s traditional sub £100 / $100 price tag would be a huge deal.’ But how did they miss what is arguably one of the biggest stories in hifi in the last year, the WiiM Mini? It costs £90 or less, has a similar hockey puck form to the CA and has many advantages over its forebear, including bit perfect streaming up to 24/192 from the likes of Qobuz and Amazon Music (together with built-in Spotify and Tidal Connect) and fortnightly updates that often adds welcome additional functionality. It also allows voice control and has a control app that works as well as anything from Sonos.
    Before reading this item I could not understand why WHF had not yet reviewed the WiiM Mini. Now I am beginning to wonder how the Editor in Chief could not have heard of it.
    I agree that it probably deserved a mention. I've just managed to order one for £45. Excited to get my hands on it.

    It doesn't actually replace the very handy Chromecast functionality though. Need the Wiim Pro for that.

    It gets closer than the Audiocast M5 which I tried out though. That was very limited.

    Sound quality isn't as good but it's fine but I've been using Echo Flex's plugged into my stereo's. Works quite well.
    Reply
  • columt
    Cricketbat70 said:
    So tempted especially with the Wiim pro as it uses Ethernet.
    ICYDK, the chromecast also had an ethernet option - the "Google Ethernet Adaptor for Chromecast".
    Reply
  • columt
    When discontinuing the CCA Google reasoned: "Our product portfolio continues to evolve, and now we have a variety of products for users to enjoy audio. We have therefore stopped manufacturing our Chromecast Audio products.":confused_old:

    However I believe that "therefore" is disingenuous. My guess is the CCA was damaging their potential business with hifi and speaker manufacturers who'd pay to licence their "chromecast built-in" functionality. That revenue potential surely exceeded the narrow margins the CCA would generate. After all why would punters pay a serious premium replacing their redundant hifi kit with streaming enabled equipment, when a cheap $30 device can extend the life of that equipment indefinitely.

    And so we the punters lose... which is a pity. I have half a dozen CCAs scattered around my home giving me streaming in whatever room(s) I want. It all works pretty well (though sometimes Spotify takes a while to find a particular CCA). But I do fear that Google will kill off the functionality as it lacks incentive to keep it working. 🤞
    Reply
  • Cricketbat70
    columt said:
    ICYDK, the chromecast also had an ethernet option - the "Google Ethernet Adaptor for Chromecast".
    Nope never knew that😂
    Reply
  • theisle69
    Author apparently doesn't realize that the most recent CCA already did in fact interface with Spotify Connect, though at the reduced bit rate of 256kbps that Spotify passes over the Chromecast protocol (account of though writing). It also had a 3.5mm Toslink out (integrated with the analog out) to bypass the somewhat marginal internal DAC (another area for improvements) and keep the stream in the digital domain, but the low bitrate from Spotify is very noticable. A new product improving upon this and offering full hi-res support for all the streaming platforms would indeed be awesome. By the end of the article, he's basically making the case for a Google Nest Mini, but with an audio out; I think they should keep it as simple and inexpensive as the initial offering but with enhanced performance.
    Reply